Zsuzsanna Hermann

>Hermann Zsuzsanna

Beosztás: ügyvezetõ-fõszerkesztõ

Cég: Trade magazin

Lánchíd Klub tagsága: a Lánchíd Klub tagja

Lánchíd Klub vélemény cikkek

The customer is the important to everyone, everywhere, at all times – We were learning together (Business Days 2024 Part 1)

Beyond expectations

Challenges of the HoReCa market do not disappear, they only change – We were learning together (Business Days 2024 Part 1)

What are you going to be when you grow up?

What’s next? FMCG market exclusive for business decision-makers

A successful community for collective success

Have you enrolled yet?

More optimism

In cyber or in Hungarian?

ChatGPT’s thoughts about awards

Summary

Együtt hajóztunk (1. rész)

A year of records?

Befektetés

Előzd meg a kiégést!

New autumn, new hopes

Actually…

The 2022 ranking of FMCG retailers is out now – Unbeatable top 3

TMK Market Researchers: what happened in the last 15 months?

POPAI village in the heart of EuroShop

The only certain thing about life…

Survival strategies

Busy schedule!

More than 70 brands received the MagyarBrands award this year

(It will be) Better

New trends in social media

We had both feet on the (play)ground (Part 2)

New StarStore – Év Kereskedője winners and the 2022 award ceremony

Brand building with business awards

(HU) Ott voltunk a (játék)szeren (1. rész)

Recession-proof solutions at the AGÓRA conference

Stable points in an unstable period…

Out now!

“Inno d’Or – Innovation of the Year” awards presented

Try to find MUCI!

Fair market practices in compliance with the UCP Notice

Sirha Budapest Innovation Product Competition awards presented

Playground

Business Days 2021 – The 8th wonder of the world (Part 2)

The beginning of the future

We found heroes!

Consumer trust and brand equity correlate

Magazine: Business Days 2021 – The 8th wonder of the world (Part 1)

Trade magazin is now a 5-time MagyarBrands winner

15/25

Awards and winners

Magazine: A little bit personal

Magazine: For the first time ever!

Lidl crosses the finish line first!

Trade magazin wins sixth Business Superbrands Award

Reopening…

Waiting patiently

Product of the Year 2021

We are starting!

Business Days 2020 – Our conference wasn’t cancelled…Vol. 3

Magazine: Business Days 2020 – Our conference was not cancelled… Vol. 2

Cautiously

Magazine: Business Days 2020 – Our conference wasn’t cancelled…

More than ever before

Magazine: Scandals in marketing

Coming, not coming

Magazine: MagyarBrands is 10 years old: The programme that honours excellent Hungarian brands

Business Dinner 2020: ‘It is unlikely that we will have to step on the brake this hard again’

The future is here

Agriculture and the food economy – the challenges ahead in the short and long term

This will pass, too!

The age of the customer experience

Uncertainty

Magazine: The Trade Parliament was in session (Part 1)

(HU) Harmadszor

Good sales results featured in this year’s FMCG retailer ranking

Magazine: Exciting trade programmes at the ‘Most successful promotion of the year’ award ceremony

Magazine: Employer branding at its best

Lifetime Achievement Award 2018

The Chain Bridge Foundation gave a helping hand again

Magazine: Once upon a time…Business Days 2018 (Part 1)

The jury have decided!

Because doing good makes you feel good

Cikkek melyekben szerepel

Signature 40 once again – Signature Platform takes things to the next level: Signature Alumni Club launched

Beyond expectations

Measuring success for 20 years: double celebration by Superbrands Hungary this year

Challenges of the HoReCa market do not disappear, they only change – We were learning together (Business Days 2024 Part 1)

Summa Cum Laude

Re-elected board

The Retailer of the Year 2024 Winners Announced (with photos)

The Symbols of Sustainability Awards 2024 Presented

Tie for the Top Spot in the Retail Award of Excellence for Hungarian Products

What’s next? FMCG market exclusive for business decision-makers

AI in the FMCG sector: companies need to act now!

A successful community for collective success

Have you enrolled yet?

What’s next? – According to Nenad Pacek, Péter Noszek, Arthur Keleti, Zsoltán Gazsi, György Jaksity

Promotion of the Year awards presented at a trade conference

FMCG retailer ranking 2023 is out now

Innovation Day for the fourth time this year

More optimism

SIRHA Budapest 2024 was successful in every respect

Innovation Day for the fourth time this year

2in1 meeting – LinkedIn training in the morning, work-life balance in a different way in the afternoon at the Trade Marketing Club, June 6!

“I Love Trade Marketing” conference series: Inflation from different perspectives

In cyber or in Hungarian?

Another 3-4 years until recovery

Green gastronomy: what could be the recipe for sustainable success?

ChatGPT’s thoughts about awards

Let’s reward the Hungarian brand! – the performance of excellent domestic brands was celebrated at a gala evening

How to find the best Hungarian brands? The MagyarBrands Programme will help you!

The awards of the SIRHA Budapest 2024 Innovation Product Competition were presented

Fear and security

First Marketing Trendbook published!

F&B innovations in the Hungarian reality

Summary

A year of records?

PENNY Market wins this year’s Retail Award of Excellence for Hungarian Products

Signature 40: operational marketing professionals in the spotlight again

Once again PENNY wins the Retail Award of Excellence in 2023

The HoReCa Heroes 2023 awards were presented

New autumn, new hopes

Unbeatable top 3 – The 2022 ranking of FMCG retailers is out now

Actually…

The 2022 ranking of FMCG retailers is out now – Unbeatable top 3

“Most successful promotion of the year 2023” awards were presented to the winners

TMK Market Researchers: what happened in the last 15 months?

Prevent Burnout!

Heroes of our time

POPAI village in the heart of EuroShop

EuroShop – international trends in the retail and POP trades

THE “MOST SUCCESSFUL PROMOTION OF THE YEAR 2023” AWARDS WERE PRESENTED TO THE WINNERS

The only certain thing about life…

Survival strategies

Old and new pillars

Prestigious awards for Trade magazin

Busy schedule!

MMSZ HoReCa and Event Division – marketing webshop

More than 70 brands received the MagyarBrands award this year

Growing trust in Hungarian brands – the MagyarBrands Programme has been offering guidance for 13 years now

Retail and POP industry together again

(It will be) Better

Survival strategies

The Széchenyi Enterprise of the Year 2022: The “Special Family Award” was awarded to the publisher of Trade magazine

New trends in social media

We had both feet on the (play)ground (Part 2)

Personal

Permanent, non-FMCG Display of the Year in 2022

Brand building with business awards

Briefly about SIAL

(HU) Ott voltunk a (játék)szeren (1. rész)

Social media news

Recession-proof solutions at the AGÓRA conference

CSR HUNGARY PRIZE- 15X

Record!

Autumn, winter, Christmas

Stable points in an unstable period…

Magazine: Changing promotion expectations of consumers

Nutrition labelling: Past, present and future

“Inno d’Or – Innovation of the Year” awards presented

The 2021 ranking of FMCG retailers is out now – no change on the top: Lidl, SPAR, Tesco

The winners have received their “Inno d’Or – Innovation of the Year 2022” awards

Sure points in uncertainty

Try to find MUCI!

Fair market practices in compliance with the UCP Notice

Sirha Budapest Innovation Product Competition awards presented

Playground

Changing promotional expectations

Sirha: we are waiting for you

Help today, because tomorrow is too late!

Hungarian brands are valuable – this is the message of MagyarBrands

Find MUCI! – Most Useful Creative Innovations

Planning reloaded

Business Days 2021 – The 8th wonder of the world (Part 2)

The beginning of the future

Consumer trust and brand equity correlate

Magazine: Business Days 2021 – The 8th wonder of the world (Part 1)

Magazine: ‘Nobody can do it alone’

Trade magazin is now a 5-time MagyarBrands winner

15/25

Awards and winners

Exciting careers discussed at the TMC barbecue

Magazine: For the first time ever!

Magazine: Last year’s best promotions rewarded again

Lidl crosses the finish line first!

Trade magazin wins sixth Business Superbrands Award

The FMCG retailer ranking for 2020 is out – Lidl has reached the No.1 spot!

Exciting 15 months from a market researcher’s perspective

Reopening…

‘MOST SUCCESSFUL PROMOTION OF THE YEAR 2020’ AWARDS presented

Waiting patiently

Successful trade marketing strategies here and beyond the Neverending Sea

Product of the Year 2021

Hungarian brands are an asset – this is the message of the MagyarBrands programme

We are starting!

Design surrounds consumers

Business Days 2020 – Our conference wasn’t cancelled…Vol. 3

Magazine: Business Days 2020 – Our conference was not cancelled… Vol. 2

Cautiously

Magazine: Business Days 2020 – Our conference wasn’t cancelled…

Brand-building is of greater importance than ever

Coca-Cola won the “Display of the Year” again

More than ever before

Magazine: Scandals in marketing

The 7-9/2020 issue of the Trade magazin is out now – Preview

Coming, not coming

Wholesalers and distributors were developing steadily last year

Promotions day with prizes and expert speakers

Business Dinner 2020: ‘It is unlikely that we will have to step on the brake this hard again’

Here are Hungary’s most successful women leaders and enterpreneurs in 2020

The future is here

The FMCG retailer ranking for 2019 is out – Lidl takes the second place behind Tesco

Scandals in marketing

Firsthand information from market researchers: The first online TMC meetingPopai

Lidl’s big leap to the 2nd place

Trade magazin becomes Excellent Product and 5-time Business Superbrand

The “Most Successful Promotion of the Year 2019” awards were presented at the online professional day

Trade magazine is an Excellent Product trademark

Magazine: Winners of the Innovation Product Competition

Magazine: More exhibitors and visitors at this year’s Sirha trade show

This will pass, too!

Magazine: In the first line of CSR – CSR Hungary Awards 2019

Uncertainty

Trade marketing in 10 years from now

The Trade Parliament was in session (Part 2)

Magazine: The Trade Parliament was in session (Part 1)

Magazine: What I don’t have, you bring to the table

Sixty applicants won the Value and Quality Award in 2019

Magazine: Simple mechanisms, useful prizes

Magazine: Mixed strategies to get satisfaction

Improved sales performance from wholesalers too

The 2018 FMCG retailer ranking is out now

Good sales results featured in this year’s FMCG retailer ranking

Magazine: Chercez la Customer

Magazine: Exciting trade programmes at the ‘Most successful promotion of the year’ award ceremony

Magazine: Employer branding at its best

The people who decide

Magazine: The busiest street means something else for each brand

Magazine: Once upon a time… Business Days 2018 (Part 2)

Lifetime Achievement Award 2018

The Chain Bridge Foundation gave a helping hand again

Magazine: Once upon a time…Business Days 2018 (Part 1)

Magazine: It isn’t enough to win, the prize should also be retained – but how?

Retailer of the Year in 2018

FMCG sales are growing dynamically online too – 15th E-commerce Conference, 5-6 June 2018, Visegrád (Part 3)

Quality and reliability in Hungary and its neighbouring countries

Changing shoppers, changing needs

An award for retailers that popularise Hungarian products

Last year was a good one for wholesalers too

Trade Marketing Spring

Magazine: Winners received the ‘Most successful promotion of the year’ award

The 2017 FMCG retailer ranking is out now

The jury have decided!

Exhibitors entered the competition with successful innovations once again

Sirha Budapest, 2018: A culinary capital for three days

From the jury’s perspective

Future store is coming!

Business Days 2017: focusing on the channels (Part 2)

End-of-year awards for Trade magazin: a two-time Business Superbrands and one-time MagyarBrands winner

The jury have decided

I believe it if it comes from them

Magazine: Retail trends from a market researcher’s perspective

Tesco, Coop and SPAR are the top three retailers in 2016

Based on facts only!

Impresszum

With the focus on self-development

Successful innovations

About us

Magazine: Trade marketing in the digital world

WHAT IS NEUROMERCHANDISING? … and how can I use it? – invitation to a workshop

Magazine: We rewarded the best promotions

The new list is out: Hungary’s TOP RETAILERS 2014

Magazine: Creativity in trade marketing

Ready, steady, go – Hungary! (Business Days 2014, Part 1)

The triumph of promotions

How to become a personal brand?

SIRHA Budapest 2014: new content in a new form

Business Days 2013

Support and recognition

Seeing them and falling in love with them

Magazine: Visible and invisible games – Business Days 2013 (Part 2)

Magazine: Promotions and emotions

Juliális, a family day for business people – organized by Trade Magazin and BNI

Magazin: New concept: forced consciousness

POPAI 2003-13: one decade of in-store marketing in Hungary

Magazine: Gift trends and POPAI awards

Travels around FMCG – Business Days 2012 – part 1

Optimists are the minority

Magazine: Market researchers’ presentations at Metro’s Customer Academy

Do you have a program for Saturday? – www.julialis.hu

BNI Juliális waiting for you on 7th July!

Can we be hopeful?

Magazine: Heroes and survivors (part 1)

Most successful promotion of the year, 2010’ – trade day and award ceremony

Firsthand retail trends

What can we do?

Media review

Obligatory dynamism

The party is on

New times and a new world (Part 1)

Protocolar techniques

They are the best in promotion

The Retail Top List 2009 is out now!

An age group waiting to be discovered

Warning! Traffic diverted! – Business Days 2009 (Part 1)

Deli counters competing

Awards for last year’s best promotions

Measuring trade marketing?

First hand account of EuroShop

Prophecies and facts in Tapolca (part 1.)

From waist belts to weight control