Zsuzsanna Hermann
Beosztás: ügyvezetõ-fõszerkesztõ
Cég: Trade magazin
Lánchíd Klub tagsága: a Lánchíd Klub tagja
Lánchíd Klub vélemény cikkek
The customer is the important to everyone, everywhere, at all times – We were learning together (Business Days 2024 Part 1)Challenges of the HoReCa market do not disappear, they only change – We were learning together (Business Days 2024 Part 1)
Beyond expectations
What are you going to be when you grow up?
What’s next? FMCG market exclusive for business decision-makers
A successful community for collective success
Have you enrolled yet?
More optimism
In cyber or in Hungarian?
ChatGPT’s thoughts about awards
Summary
Együtt hajóztunk (1. rész)
A year of records?
Befektetés
Előzd meg a kiégést!
New autumn, new hopes
Actually…
The 2022 ranking of FMCG retailers is out now – Unbeatable top 3
TMK Market Researchers: what happened in the last 15 months?
POPAI village in the heart of EuroShop
The only certain thing about life…
Survival strategies
Busy schedule!
More than 70 brands received the MagyarBrands award this year
(It will be) Better
New trends in social media
We had both feet on the (play)ground (Part 2)
New StarStore – Év Kereskedője winners and the 2022 award ceremony
Brand building with business awards
(HU) Ott voltunk a (játék)szeren (1. rész)
Recession-proof solutions at the AGÓRA conference
Stable points in an unstable period…
Out now!
“Inno d’Or – Innovation of the Year” awards presented
Try to find MUCI!
Fair market practices in compliance with the UCP Notice
Sirha Budapest Innovation Product Competition awards presented
Playground
Business Days 2021 – The 8th wonder of the world (Part 2)
The beginning of the future
We found heroes!
Consumer trust and brand equity correlate
Magazine: Business Days 2021 – The 8th wonder of the world (Part 1)
Trade magazin is now a 5-time MagyarBrands winner
15/25
Awards and winners
Magazine: A little bit personal
Magazine: For the first time ever!
Lidl crosses the finish line first!
Trade magazin wins sixth Business Superbrands Award
Reopening…
Waiting patiently
Product of the Year 2021
We are starting!
Business Days 2020 – Our conference wasn’t cancelled…Vol. 3
Magazine: Business Days 2020 – Our conference was not cancelled… Vol. 2
Cautiously
Magazine: Business Days 2020 – Our conference wasn’t cancelled…
More than ever before
Magazine: Scandals in marketing
Coming, not coming
Magazine: MagyarBrands is 10 years old: The programme that honours excellent Hungarian brands
Business Dinner 2020: ‘It is unlikely that we will have to step on the brake this hard again’
The future is here
Agriculture and the food economy – the challenges ahead in the short and long term
This will pass, too!
The age of the customer experience
Uncertainty
Magazine: The Trade Parliament was in session (Part 1)
(HU) Harmadszor
Good sales results featured in this year’s FMCG retailer ranking
Magazine: Exciting trade programmes at the ‘Most successful promotion of the year’ award ceremony
Magazine: Employer branding at its best
Lifetime Achievement Award 2018
The Chain Bridge Foundation gave a helping hand again
Magazine: Once upon a time…Business Days 2018 (Part 1)
The jury have decided!
Because doing good makes you feel good
Cikkek melyekben szerepel
Challenges of the HoReCa market do not disappear, they only change – We were learning together (Business Days 2024 Part 1)Beyond expectations
Signature 40 once again – Signature Platform takes things to the next level: Signature Alumni Club launched
Measuring success for 20 years: double celebration by Superbrands Hungary this year
Summa Cum Laude
Re-elected board
The Retailer of the Year 2024 Winners Announced (with photos)
The Symbols of Sustainability Awards 2024 Presented
Tie for the Top Spot in the Retail Award of Excellence for Hungarian Products
What’s next? FMCG market exclusive for business decision-makers
AI in the FMCG sector: companies need to act now!
A successful community for collective success
Have you enrolled yet?
What’s next? – According to Nenad Pacek, Péter Noszek, Arthur Keleti, Zsoltán Gazsi, György Jaksity
Promotion of the Year awards presented at a trade conference
FMCG retailer ranking 2023 is out now
Innovation Day for the fourth time this year
More optimism
SIRHA Budapest 2024 was successful in every respect
Innovation Day for the fourth time this year
2in1 meeting – LinkedIn training in the morning, work-life balance in a different way in the afternoon at the Trade Marketing Club, June 6!
“I Love Trade Marketing” conference series: Inflation from different perspectives
In cyber or in Hungarian?
Another 3-4 years until recovery
Green gastronomy: what could be the recipe for sustainable success?
ChatGPT’s thoughts about awards
Let’s reward the Hungarian brand! – the performance of excellent domestic brands was celebrated at a gala evening
How to find the best Hungarian brands? The MagyarBrands Programme will help you!
The awards of the SIRHA Budapest 2024 Innovation Product Competition were presented
Fear and security
First Marketing Trendbook published!
F&B innovations in the Hungarian reality
Summary
A year of records?
PENNY Market wins this year’s Retail Award of Excellence for Hungarian Products
Signature 40: operational marketing professionals in the spotlight again
Once again PENNY wins the Retail Award of Excellence in 2023
The HoReCa Heroes 2023 awards were presented
New autumn, new hopes
Unbeatable top 3 – The 2022 ranking of FMCG retailers is out now
Actually…
The 2022 ranking of FMCG retailers is out now – Unbeatable top 3
“Most successful promotion of the year 2023” awards were presented to the winners
TMK Market Researchers: what happened in the last 15 months?
Prevent Burnout!
Heroes of our time
POPAI village in the heart of EuroShop
EuroShop – international trends in the retail and POP trades
THE “MOST SUCCESSFUL PROMOTION OF THE YEAR 2023” AWARDS WERE PRESENTED TO THE WINNERS
The only certain thing about life…
Survival strategies
Old and new pillars
Prestigious awards for Trade magazin
Busy schedule!
MMSZ HoReCa and Event Division – marketing webshop
More than 70 brands received the MagyarBrands award this year
Growing trust in Hungarian brands – the MagyarBrands Programme has been offering guidance for 13 years now
Retail and POP industry together again
(It will be) Better
Survival strategies
The Széchenyi Enterprise of the Year 2022: The “Special Family Award” was awarded to the publisher of Trade magazine
New trends in social media
We had both feet on the (play)ground (Part 2)
Personal
Permanent, non-FMCG Display of the Year in 2022
Brand building with business awards
Briefly about SIAL
(HU) Ott voltunk a (játék)szeren (1. rész)
Social media news
Recession-proof solutions at the AGÓRA conference
CSR HUNGARY PRIZE- 15X
Record!
Autumn, winter, Christmas
Stable points in an unstable period…
Magazine: Changing promotion expectations of consumers
Nutrition labelling: Past, present and future
“Inno d’Or – Innovation of the Year” awards presented
The 2021 ranking of FMCG retailers is out now – no change on the top: Lidl, SPAR, Tesco
The winners have received their “Inno d’Or – Innovation of the Year 2022” awards
Sure points in uncertainty
Try to find MUCI!
Fair market practices in compliance with the UCP Notice
Sirha Budapest Innovation Product Competition awards presented
Playground
Changing promotional expectations
Sirha: we are waiting for you
Help today, because tomorrow is too late!
Hungarian brands are valuable – this is the message of MagyarBrands
Find MUCI! – Most Useful Creative Innovations
Planning reloaded
Business Days 2021 – The 8th wonder of the world (Part 2)
The beginning of the future
Consumer trust and brand equity correlate
Magazine: Business Days 2021 – The 8th wonder of the world (Part 1)
Magazine: ‘Nobody can do it alone’
Trade magazin is now a 5-time MagyarBrands winner
15/25
Awards and winners
Exciting careers discussed at the TMC barbecue
Magazine: For the first time ever!
Magazine: Last year’s best promotions rewarded again
Lidl crosses the finish line first!
Trade magazin wins sixth Business Superbrands Award
The FMCG retailer ranking for 2020 is out – Lidl has reached the No.1 spot!
Exciting 15 months from a market researcher’s perspective
Reopening…
‘MOST SUCCESSFUL PROMOTION OF THE YEAR 2020’ AWARDS presented
Waiting patiently
Successful trade marketing strategies here and beyond the Neverending Sea
Product of the Year 2021
Hungarian brands are an asset – this is the message of the MagyarBrands programme
We are starting!
Design surrounds consumers
Business Days 2020 – Our conference wasn’t cancelled…Vol. 3
Magazine: Business Days 2020 – Our conference was not cancelled… Vol. 2
Cautiously
Magazine: Business Days 2020 – Our conference wasn’t cancelled…
Brand-building is of greater importance than ever
Coca-Cola won the “Display of the Year” again
More than ever before
Magazine: Scandals in marketing
The 7-9/2020 issue of the Trade magazin is out now – Preview
Coming, not coming
Wholesalers and distributors were developing steadily last year
Promotions day with prizes and expert speakers
Business Dinner 2020: ‘It is unlikely that we will have to step on the brake this hard again’
Here are Hungary’s most successful women leaders and enterpreneurs in 2020
The future is here
The FMCG retailer ranking for 2019 is out – Lidl takes the second place behind Tesco
Scandals in marketing
Firsthand information from market researchers: The first online TMC meetingPopai
Lidl’s big leap to the 2nd place
Trade magazin becomes Excellent Product and 5-time Business Superbrand
The “Most Successful Promotion of the Year 2019” awards were presented at the online professional day
Trade magazine is an Excellent Product trademark
Magazine: Winners of the Innovation Product Competition
Magazine: More exhibitors and visitors at this year’s Sirha trade show
This will pass, too!
Magazine: In the first line of CSR – CSR Hungary Awards 2019
Uncertainty
Trade marketing in 10 years from now
The Trade Parliament was in session (Part 2)
Magazine: The Trade Parliament was in session (Part 1)
Magazine: What I don’t have, you bring to the table
Sixty applicants won the Value and Quality Award in 2019
Magazine: Simple mechanisms, useful prizes
Magazine: Mixed strategies to get satisfaction
Improved sales performance from wholesalers too
The 2018 FMCG retailer ranking is out now
Good sales results featured in this year’s FMCG retailer ranking
Magazine: Chercez la Customer
Magazine: Exciting trade programmes at the ‘Most successful promotion of the year’ award ceremony
Magazine: Employer branding at its best
The people who decide
Magazine: The busiest street means something else for each brand
Magazine: Once upon a time… Business Days 2018 (Part 2)
Lifetime Achievement Award 2018
The Chain Bridge Foundation gave a helping hand again
Magazine: Once upon a time…Business Days 2018 (Part 1)
Magazine: It isn’t enough to win, the prize should also be retained – but how?
Retailer of the Year in 2018
FMCG sales are growing dynamically online too – 15th E-commerce Conference, 5-6 June 2018, Visegrád (Part 3)
Quality and reliability in Hungary and its neighbouring countries
Changing shoppers, changing needs
An award for retailers that popularise Hungarian products
Last year was a good one for wholesalers too
Trade Marketing Spring
Magazine: Winners received the ‘Most successful promotion of the year’ award
The 2017 FMCG retailer ranking is out now
The jury have decided!
Exhibitors entered the competition with successful innovations once again
Sirha Budapest, 2018: A culinary capital for three days
From the jury’s perspective
Future store is coming!
Business Days 2017: focusing on the channels (Part 2)
End-of-year awards for Trade magazin: a two-time Business Superbrands and one-time MagyarBrands winner
The jury have decided
I believe it if it comes from them
Magazine: Retail trends from a market researcher’s perspective
Tesco, Coop and SPAR are the top three retailers in 2016
Based on facts only!
Impresszum
With the focus on self-development
Successful innovations
About us
Magazine: Trade marketing in the digital world
WHAT IS NEUROMERCHANDISING? … and how can I use it? – invitation to a workshop
Magazine: We rewarded the best promotions
The new list is out: Hungary’s TOP RETAILERS 2014
Magazine: Creativity in trade marketing
Ready, steady, go – Hungary! (Business Days 2014, Part 1)
The triumph of promotions
How to become a personal brand?
SIRHA Budapest 2014: new content in a new form
Business Days 2013
Support and recognition
Seeing them and falling in love with them
Magazine: Visible and invisible games – Business Days 2013 (Part 2)
Magazine: Promotions and emotions
Juliális, a family day for business people – organized by Trade Magazin and BNI
Magazin: New concept: forced consciousness
POPAI 2003-13: one decade of in-store marketing in Hungary
Magazine: Gift trends and POPAI awards
Travels around FMCG – Business Days 2012 – part 1
Optimists are the minority
Magazine: Market researchers’ presentations at Metro’s Customer Academy
Do you have a program for Saturday? – www.julialis.hu
BNI Juliális waiting for you on 7th July!
Can we be hopeful?
Magazine: Heroes and survivors (part 1)
Most successful promotion of the year, 2010’ – trade day and award ceremony
Firsthand retail trends
What can we do?
Media review
Obligatory dynamism
The party is on
New times and a new world (Part 1)
Protocolar techniques
They are the best in promotion
The Retail Top List 2009 is out now!
An age group waiting to be discovered
Warning! Traffic diverted! – Business Days 2009 (Part 1)
Deli counters competing
Awards for last year’s best promotions
Measuring trade marketing?
First hand account of EuroShop
Prophecies and facts in Tapolca (part 1.)
From waist belts to weight control
