Promotions day with prizes and expert speakers

This year Trade magazin organised the ‘Most successful promotion of the year in 2019’ trade day online. There were nearly 100 participants, who could listen to exciting presentations too. In 2019 no less than 23 FMCG promotion campaigns had competed in 6 categories and the results were announced on 30 April 2020, after evaluation by a 10-member jury and a focus group study by Kantar Hoffmann. A one-day online programme was dedicated to the best promotions of the year.

Zsuzsanna Hermann
MD-editor-in-chief
Trade magazin

Zsuzsanna Hermann, Trade magazin’s managing director and editor-in-chief told in her welcome speech: consumers have become more conscious than before. They prefer promotions which are simple and playful.

Tünde Turcsán
commercial director
GfK

Tünde Turcsán, commercial director of GfK revealed that promotional preferences vary across age groups.

Gábor Tolnai
Kantar Hoff mann
head of division

Gábor Tolnai, head of division at Kantar Hoffmann made it clear that consumers want continuous communication during the pandemic too, but in a different style and manner.

Annamária Tari
psychoanalist

Psychoanalyst Annamária Tari talked about what makes promotion campaigns work and analysed generational megatrends.

Sára Justin and Máté Molnár, marketing managers of Trade magazin shared their experiences from the EuroShop 2020 trade show, introducing the latest innovations and global trends with lots of photos and videos.

Beáta Esztergályos

Beáta Esztergályos, trade marketing manager of Intersnack received the Trade Marketing Manager of the Year award at the February conference of Trade Marketing Club. In her presentation, she looked back on her 22 years spent in the world of trade marketing. She used to work for Unilever, Nielsen and Reckitt Benckiser before joining Intersnack Magyarország Kft. 10 years ago. In 2019 Intersnack international rewarded Ms Esztergályos’ efforts with the CEE Golden Award. It was also last year that the company rolled out the Nutline range and the trade marketing manager oversaw the whole process. She told that she would really like to do a full category management project one day, from the initial surveys to post-project result analysis.

Between the presentations by experts the 1st, 2nd and 3rd place winners were announced and introduced in each category. Those who finished first and special award winners gave detailed presentations about their campaigns. Participants had the chance to ask questions and the answers revealed: brands and retailers continue the promotion campaigns during the pandemic, adapting them to the actual coronavirus situation. //