About us


2022 will be the 17th year that Trade magazin is published. In the past we did our best to prove that from issue to issue, Trade magazin offers advantages which are unique in the market of FMCG trade magazines.

Our team – those in the editorial office and our managers – is made up of well-known experts, with whom we have been working together in the past almost 25 years, although not always for the same magazine.


This magazine focuses on the market of fast moving consumer goods and is made for the decision makers of the sector, from our smallest manufacturer, distributor, retailer or catering partners to the managers and heads of the biggest companies, and of course to all the decision makers of service providers or manufacturers who are important for us.

 We focus on manufacturers and their most important sales channels – retailers, wholesalers and HoReCa units are in the centre of our attention.

In order to reach them, we use a regularly updated database with nationwide coverage. In 2022 Trade magazin is printed in 20,000 copies per issue. At the moment 19,660 copies are distributed auditedly (2021 – second half of the year, MATESZ [Hungarian Audit Bureau of Circulations] audit).

Trade magazine is now entitled to use the Hungarian Product trademark and has also received the Excellent Product certification trademark.

Trade magazin has been a strategic partner and the official journal of the international trade show Sirha Budapest from the beginning. Every other year we build our more than 650 square metre Future Store at the trade fair, which receives more than 3,000 trade visitors during the 3 days of the event.

At www.trademagazin.hu you can find the latest news every day, in Hungarian and in English language – just like in our magazine. On every workday our newsletter is sent to the e-mail addresses of our 5,000 partners and readers in Hungary and all over the world. Our website has 80,000 monthly visitors and it features the digital issue of our magazine, which can also be found in our newsletter.

You can follow the latest news and events from Trade magazine at our Facebook, LinkedIn and Instagram page as well. The videos made at our programmes are uploaded regularly to our YouTube channel.

It is a great help in our work and at the same time a real appreciation that we have been elected members of the World Retail Publishers international team of experts (formerly known as SIAL d’Or). We are also the strategic or exclusive partners of several Hungarian and international market research companies.

 We are proud of the fact that in 2021 Trade magazine earned the Business Superbrands recognition for the sixth time, and we won the Magyar Brands prize for the fifth time.

It is a professional acknowledgement for us that Trade magazine won the Value and Quality Award and we also received the Special Award of Academic Journalists.

Our four- or five-day Business Days conference, which has also won the Value and Quality Award, is held once a year and it is the biggest trade event in the FMCG sector. With a record attendance in 2019, which means 800 participants and 100 speakers, the conference gives participants a clear picture of the state of play in the food industry, current trends in retail, the latest innovation efforts of brands and trends in communication solutions. In 2020, it was still the largest FMCG professional meeting under pandemic conditions and it won a “Marketing Diamond Award” from the Hungarian Marketing Association.

We organise our Business Dinner for company executives, inviting prestigious figures to exchange opinions.

We are actively involved in the work of the Chain Bridge Foundation, founded by the Chain Bridge Club, to assist disadvantaged

high school students. We started organising most of our events in cooperation with the Chain Bridge Club and we continue to do so in most cases.

We are increasingly focusing on sustainability in every market, and that is why we have created our own competition, where we want to find positive examples that can be symbols of sustainability in a given year. Therefore, the winners of the competition will receive the “Symbol of Sustainability”.

At the end of 2020, Trade magazine first announced the Inno d’Or competition for value-creating innovations. The winners are entitled to use the Inno d’Or logo, further applicants with an innovative category-creating application can win the “Pioneer of the Future” title and special award.

To honour the work of trade marketing managers, we established the ‘Most successful promotion of the year’ competition. A trade day and a gala event create the setting for the announcement of the results.

From 2020 our StarStore-Év Kereskedője competition is organised with the StarStore-Év Kereskedője name, and it aims at rewarding the points of sale created with the most innovative concepts, honouring those solutions which meet target audience needs the best and have managed to achieve a harmony of design, look and values represented. Within the framework of the competition, people have the chance to cast their votes on StarStore nominees on Trade magazin’s  webpage – more than 10,000 votes are cast by the followers of the page. Every year the award is presented at the gala dinner of the most important event of the trade, the Business Days conference. This is also the occasion when the most successful StarStore receives the Store of the Year award.

 We are partners with Trade Marketing Club, and within the framework of this partnership we organise a conference and several club meetings every year, for colleagues who are convinced that trade marketing knowledge plays a vital role in their sales or marketing work. In 2009 we started the ‘Trade marketing manager of the year’ competition and award.

We are founding members of POPAI Hungary Association, where the common goal of members is to understand and improve the efficiency of point of purchase marketing communication and point of sale marketing activities (www.popai.hu).

In order to make Trade magazin successful in the future as well, we need your cooperation, feedback and partnership. Please read our magazine and use our services, and give us an opportunity to prove our usefulness to you as well!

Zsuzsanna Hermann
Managing Director – Editor-in-Chief
Trade magazin – the trade magazine





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