Tag "Kantar Hoffmann"

Együtt hajóztunk (2. rész)

Szeptember 25–29. között Tapolcán, a Hotel Pelionban gyűlt össze a Trade Flotta közel 1100 fős hajóhada, hogy a Business Days konferencia keretében számba vegyék az elmúlt időszak viharait, zátonyait, és...

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Brands in the ring

On Thursday afternoon Gábor Tolnai, head of marketing insight division at Kantar Hoffmann, gave a presentation titled “Brand Footprint 2023 – The best FMCG brands in the world and in...

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Kantar: a saját márkák a globális élelmiszerköltés 22%-át adják

A Kantar új kutatása szerint a saját márkás termékek jelenleg a globális élelmiszer-költések közel 22%-át teszik ki. Ugyanez 2021-ben 21,1% volt. A Kantar szerint a saját márkás termékek erőteljes növekedési...

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Szorongás a polikrízis korában – A fogyasztók érzelmi támogatása minden márka és szolgáltatás számára elengedhetetlen feladat

Évek óta erőteljes válságsorozat – polikrízis – határozza meg a mindennapjainkat, amely szerint minden irányból újabb fenyegető veszélyek és uralhatatlannak tűnő kihívások leselkednek ránk. A klímaváltozás, az orosz–ukrán háború, a koronavírus,...

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What can we learn from the promotions of 2022?

Market researcher Kantar Hoffmann has done an exclusive focus group survey for Trade magazine, on what shoppers think about the promotions that entered the “Most successful promotion of the year”...

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Today even those consumers economise who didn’t do it last year

In April 2023 Publicis Groupe has commissioned Kantar Hoffmann with doing a survey on consumption habits in 23 categories. This article is available for reading in Trade magazin 2023/6-7. It...

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“Most successful promotion of the year 2023” awards were presented to the winners

This year Trade magazin organised the “Most successful promotion of the year” competition for the 15th time, the results of which were announced as part of a one-day conference, titled...

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The strength of brands

On Thursday Gábor Tolnai, head of the marketing insight division at Kantar Hoffmann gave a presentation at the Business Days conference. He shared the results of their global survey, which...

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We had both feet on the (play)ground (Part 2)

Between 19 and 23 September, the Trade Playground was full: Trade magazine organised its Business Days conference for the 15th time. Almost 900 decision-makers gathered from the HoReCa and FMCG sectors in Hotel...

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Hungarian SMEs going greener

Mastercard has recently commissioned a survey from Kantar Hoffmann, according to which 80% of Hungarian micro- and small businesses care about operating sustainably. Their most widely used green practices are...

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Pessimistic hospitality businesses

At Trade magazin’s Business Days 2022 conference Gábor Tolnai, head of Kantar Hoffmann’s marketing insight division, presented the results of a HoReCa survey, which they had done with the participation...

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(HU) Ott voltunk a (játék)szeren (1. rész)

Between 19 and 23 September, the Trade Playground was full: Trade magazine organised its Business Days conference for the 15th time. Almost 900 decision-makers gathered from the HoReCa and FMCG...

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Emotions are the drivers of promotions too

At Trade magazin’s “Most successful promotion of the year in 2022” conference, market researcher Kantar Hoffman gave a presentation on what consumers think about promotions. Head of marketing insight division...

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Business Days 2021 – The 8th wonder of the world (Part 2)

Nearly 800 participants turned up to discuss the 8th wonder of the world – the restart of the sector – during the 5 five days of the Business Days conference,...

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The pandemic devastated the hospitality sector

On the first day of the Business Days conference Gábor Tolnai, head of marketing insight division at Kantar Hoffmann gave a presentation, which was based on the company’s 100-respondent survey...

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Promotions from the shopper’s perspective

On the occasion of Trade magazin’s annual promotion competition, Kantar-Hoffmann’s head of division Gábor Tolnai spoke about how consumers received the competition entries, using the results of a focus group...

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Successful trade marketing strategies here and beyond the Neverending Sea

More than 70 people registered for this year’s I Love Trade Marketing conference, which was organised by the Trade Marketing Club (TMK) online. Zsuzsanna Hermann, one of the club’s founders...

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Business Days 2020 – Our conference wasn’t cancelled…Vol. 3

On Thursday morning Bálint Zsinkó, a member of the Chain Bridge Club and Zoltán Fekete, secretary general of Branded Goods Association Hungary were the moderators. Governments and rooms for manoeuvre...

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Old world and new world – in the light of promotions

Gábor Tolnai, head of the marketing insight division at Kantar Hoffmann gave a presentation at the ‘Most successful promotion of the year’ trade day. He started out by analysing the...

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Promotions day with prizes and expert speakers

This year Trade magazin organised the ‘Most successful promotion of the year in 2019’ trade day online. There were nearly 100 participants, who could listen to exciting presentations too. In...

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Magazine: The Trade Parliament was in session (Part 1)

This year our magazine organised the Business Days conference in Tapolca under the name Trade Parliament, between 16 and 20 September. A record-breaking 750 FMCG experts and decision-makers came to learn...

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Magazine: Simple mechanisms, useful prizes

As part of the ‘Most successful promotion of the year’ competition, Kantar-Hoffmann and Trade magazin do a consumer survey every year, getting 32 direct consumer feedbacks on the entries and...

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Magazine: Personalities standing in front of the shelves

How much do we know our buyers? Do we know what is going on in their heads when they are standing in front of the store shelves? The starting point...

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Magazine: Experiences motivate shoppers

In connection with the ‘Most successful promotion of the year’ competition, Kantar-Hoffmann conducted a qualitative consumer survey with 4 focus groups that consisted of 23-35 and 36-55 year old Budapest...

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Magazine: Chercez la Customer

Cherchez la consumerThis year’s first meeting of the Trade Marketing Club was held on 4 April in the BKIK building.   Péter Szita was the first speaker who introduced the...

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Magazine: Exciting trade programmes at the ‘Most successful promotion of the year’ award ceremony

On 11 April the award ceremony of the ‘Most successful promotion of the year’ competition was held in Aquincum Hotel Budapest. FMCG companies were competing with 29 campaigns in 6...

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(HU) Átadták „Az év legsikeresebb promóciója 2018” díjakat

Sorry, this entry is only available in Hungarian....

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Magazine: Once upon a time…Business Days 2018 (Part 1)

This year we invited partners to tell and listen to fairytales at the Business Days conference in Tapolca, which was organised in cooperation with the Chain Bridge Club. Between 25...

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Magazine: According to the shoppers (Part 2)

The mechanism of promotional games and the value of prizes that can be won have great influence on how much shoppers want to participate. Complicated rules, logoed gifts and prizes that...

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Magazine: According to the shoppers (Part 1)

The consumer surveys conducted in connection with the ‘Most successful promotion of the year’ competition have revealed that nearly 2/3 of shoppers are actively searching for promotions, but they tend...

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