Tag "Kantar Hoffmann"

Emotions are the drivers of promotions too

At Trade magazin’s “Most successful promotion of the year in 2022” conference, market researcher Kantar Hoffman gave a presentation on what consumers think about promotions. Head of marketing insight division...

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Business Days 2021 – The 8th wonder of the world (Part 2)

Nearly 800 participants turned up to discuss the 8th wonder of the world – the restart of the sector – during the 5 five days of the Business Days conference,...

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The pandemic devastated the hospitality sector

On the first day of the Business Days conference Gábor Tolnai, head of marketing insight division at Kantar Hoffmann gave a presentation, which was based on the company’s 100-respondent survey...

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Promotions from the shopper’s perspective

On the occasion of Trade magazin’s annual promotion competition, Kantar-Hoffmann’s head of division Gábor Tolnai spoke about how consumers received the competition entries, using the results of a focus group...

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Successful trade marketing strategies here and beyond the Neverending Sea

More than 70 people registered for this year’s I Love Trade Marketing conference, which was organised by the Trade Marketing Club (TMK) online. Zsuzsanna Hermann, one of the club’s founders...

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Business Days 2020 – Our conference wasn’t cancelled…Vol. 3

On Thursday morning Bálint Zsinkó, a member of the Chain Bridge Club and Zoltán Fekete, secretary general of Branded Goods Association Hungary were the moderators. Governments and rooms for manoeuvre...

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Old world and new world – in the light of promotions

Gábor Tolnai, head of the marketing insight division at Kantar Hoffmann gave a presentation at the ‘Most successful promotion of the year’ trade day. He started out by analysing the...

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Promotions day with prizes and expert speakers

This year Trade magazin organised the ‘Most successful promotion of the year in 2019’ trade day online. There were nearly 100 participants, who could listen to exciting presentations too. In...

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Magazine: The Trade Parliament was in session (Part 1)

This year our magazine organised the Business Days conference in Tapolca under the name Trade Parliament, between 16 and 20 September. A record-breaking 750 FMCG experts and decision-makers came to learn...

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Magazine: Simple mechanisms, useful prizes

As part of the ‘Most successful promotion of the year’ competition, Kantar-Hoffmann and Trade magazin do a consumer survey every year, getting 32 direct consumer feedbacks on the entries and...

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Magazine: Personalities standing in front of the shelves

How much do we know our buyers? Do we know what is going on in their heads when they are standing in front of the store shelves? The starting point...

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Magazine: Experiences motivate shoppers

In connection with the ‘Most successful promotion of the year’ competition, Kantar-Hoffmann conducted a qualitative consumer survey with 4 focus groups that consisted of 23-35 and 36-55 year old Budapest...

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Magazine: Chercez la Customer

Cherchez la consumerThis year’s first meeting of the Trade Marketing Club was held on 4 April in the BKIK building.   Péter Szita was the first speaker who introduced the...

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Magazine: Exciting trade programmes at the ‘Most successful promotion of the year’ award ceremony

On 11 April the award ceremony of the ‘Most successful promotion of the year’ competition was held in Aquincum Hotel Budapest. FMCG companies were competing with 29 campaigns in 6...

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(HU) Átadták „Az év legsikeresebb promóciója 2018” díjakat

Sorry, this entry is only available in Hungarian....

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Magazine: Once upon a time…Business Days 2018 (Part 1)

This year we invited partners to tell and listen to fairytales at the Business Days conference in Tapolca, which was organised in cooperation with the Chain Bridge Club. Between 25...

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Magazine: According to the shoppers (Part 2)

The mechanism of promotional games and the value of prizes that can be won have great influence on how much shoppers want to participate. Complicated rules, logoed gifts and prizes that...

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Magazine: According to the shoppers (Part 1)

The consumer surveys conducted in connection with the ‘Most successful promotion of the year’ competition have revealed that nearly 2/3 of shoppers are actively searching for promotions, but they tend...

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Magazine: Winners received the ‘Most successful promotion of the year’ award

The ‘Most successful promotion of the year’ awards were presented for the 10th time. On 19 April 2018 the venue was Boscolo Hotel Róma in Budapest, where the organiser Trade magazin’s...

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Magazine: Consumer expectations for 2018: it won’t get better, it won’t get worse

In January 2018 Kantar Hoffmann conducted a representative survey in Hungary, with the participation of 1,100 adults, about what consumers expect in 2018. It matters a lot whether a country’s population...

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Business Days 2017: focusing on the channels (Part 2)

On Thursday Trade TV continued the broadcast, but before work started in the macroeconomic section, Trade magazin’s editor-in-chief Zsuzsanna Hermann and István Matus, member of Chain Bridge Club’s board of...

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Magazine: The importance of promotions when buying FMCG products

A nationwide representative survey, conducted by Kantar Hoffmann in March 2017, has revealed that 29 percent of Hungarian shoppers stick with their favourite store and look for products in promotion...

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Magazine: How do shoppers see retail chains?

Why is people’s perception of retailers important? Because subjective reasons also come into the picture when they decide where to do the shopping. In March Kantar Hoffmann conducted a shopping...

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Will there be more or fewer presents under the Christmas tree?

In August Kantar Hoffmann asked 18-64 year old Hungarians about how much they plan to spend on gifts. Last year the average shopper spent HUF 50,000 on Christmas gifts. 25-34 year old consumers...

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How loyal are we to our favourite grocery stores?

According to a nationwide representative study by Kantar Hoffmann (March 2017, 18-64 year old consumers), when buying FMCG products, most people visit stores located close to where they live. Half of...

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The most successful promotion of the year 2016 – silver medal winners

Erik Vágyi research director Kantar Hoffmann According to Erik Vágyi, research director of Kantar Hoffmann, the proportion of consumers who are sensitive to promotions is 59 percent. Less educated consumers, city...

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Which are the most popular FMCG retail chains?

Kantar Hoffmann conducted a shopping habits survey in the 18-64 age group in March. They were trying to get to know which retail chains Hungarian shoppers know the best and like...

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