Tag "Az év legsikeresebb promóciója"

Magazine: Changing promotion expectations of consumers

Trade magazine organised the “Most successful promotion of the year” contest for the 14th time. The winner FMCG campaigns – entries were accepted in 6 categories – received their awards...

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Emotions are the drivers of promotions too

At Trade magazin’s “Most successful promotion of the year in 2022” conference, market researcher Kantar Hoffman gave a presentation on what consumers think about promotions. Head of marketing insight division...

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Changing promotional expectations

This year, for the 14thtime, Trade magazin organised the ‘Most successful promotion of the year’ competition’s award ceremony and conference day. FMCG companies sent in their competition entries in 6...

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Auchan to receive prestigious awards

For the 13th time, Trade magazine’s “Most Successful Promotion of the Year” competition was held, and this year auchan Hungary was outstanding, as all three of its entries were placed...

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New ideas and successful promotional solutions

One day: An abundance of promotion ideas and an award ceremony. If we must only name three things why it is worth coming to Trade magazin’s ‘New ideas and successful...

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Old world and new world – in the light of promotions

Gábor Tolnai, head of the marketing insight division at Kantar Hoffmann gave a presentation at the ‘Most successful promotion of the year’ trade day. He started out by analysing the...

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Promotion of the year 2019 awards handed over

DRINK category, GOLD MEDAL: Coca-Cola HBC Magyarország Kft. and Rewart Kft.: Win festival experiences! Shoppers who bought any small-size Coca-Cola product in the 12-week campaign period could enter daily prize...

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Promotions day with prizes and expert speakers

This year Trade magazin organised the ‘Most successful promotion of the year in 2019’ trade day online. There were nearly 100 participants, who could listen to exciting presentations too. In...

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(HU) ONLINE konferencia a promóciók jelenéről és jövőjéről

Sorry, this entry is only available in Hungarian....

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Online conference on the present and future of promotions

Who and how promotion affect people? What were your most successful promotions in 2019 and why? What could be the key to the secret to enticing promotions? How do customers...

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Magazine: Experiences motivate shoppers

In connection with the ‘Most successful promotion of the year’ competition, Kantar-Hoffmann conducted a qualitative consumer survey with 4 focus groups that consisted of 23-35 and 36-55 year old Budapest...

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Magazine: According to the shoppers (Part 1)

The consumer surveys conducted in connection with the ‘Most successful promotion of the year’ competition have revealed that nearly 2/3 of shoppers are actively searching for promotions, but they tend...

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POPAI special award: The Continuity Company AG (TCC) – Penny Market – Disney Pixar loyalty programme

Between 2 June and 24 August 2016 plush toys were playing the main role in Penny Market stores once again. The primary objective of the loyalty programme was winning younger shoppers. To...

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Trade Marketing Club special award: Nestlé Hungária Kft. Nestlé breakfast cereals – Cheerios Oats campaign

As a reaction to the dynamic growth of the oat segment in the muesli category, Nestlé launched the Nestlé Cheerios Oats product range. These products contain wholemeal oat and primarily target...

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HoReCa category, GOLD MEDAL: WeAre Advertising Agency Kft. – Brown-Forman Welcome to Lynchburg!

Between 20 October 2016 and 10 January 2017 a pop-up bar was built in Budapest to celebrate the 150th birthday of Jack Daniel’s whiskey. The bar was waiting for guests with various...

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Online category, GOLD MEDAL: SPAR Magyarország Kft. – Greenroom Kft. – The butcher’s tale

The creative concept of the collective donation game was based on the following idea: if the meat can travel from the processing plant to SPAR stores in 24 hours, it...

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Non-food category, GOLD MEDAL: Henkel Magyarország Kft. – Party with Style!

Henkel’s 12 cosmetics brands are present in the market with 656 products. The campaign’s goal was to stand out from the crowd of products, using the 4P+4E strategy – let’s give...

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Drink category, GOLD MEDAL: Rewart Kft., Coca-Cola Magyarország Szolgáltató Kft., Coca-Cola HBC Magyarország Kft. Coca-Cola – Are you thirsty for the internet? 2.0 – Drink and download!

Between 1 August and 30 November 2016 shoppers could find a code on the packaging of Coca-Cola red, zero and light products. The code gave them free Vodafone data use instantly...

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Retail category, GOLD MEDAL: Rossmann Magyarország Kft. and Human Telex Advertising Agency – Raise the anchor!

The goal of the campaign that started in the spring of 2016 was to make the Rossmann brand younger and its image trendier. There were two main target groups: 18-25 year...

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Food category, GOLD MEDAL: FrieslandCampina Hungária Zrt. – Pöttyös Olympic supporter card

Iconic brand Pöttyös has been around for nearly 50 years and it is one of the most popular brands in Hungary. In 2016 Pöttyös joined forces with the Hungarian Olympic Committee,...

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‘The most successful promotion of 2016’ – gold medal and special award winners

The competition was held for the ninth time and the winners were presented on the trade day that took place in Budavári Fortuna Restaurant on 6 April 2017. This year there...

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The most successful promotion of the year 2016 – silver medal winners

Erik Vágyi research director Kantar Hoffmann According to Erik Vágyi, research director of Kantar Hoffmann, the proportion of consumers who are sensitive to promotions is 59 percent. Less educated consumers, city...

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Penny Market: development and a new logistics centre

Discount supermarket chain Penny Market celebrated its 20th birthday in 2016. Hungarian Penny Market stores were modernised and the 207th store opened last year. Penny Market is now busy building...

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