GFK - Trademagazin

Shoppers don’t want sustainable, but they want organic?
Date: 2024-12-03 18:17:17

In Germany the proportion of people who regularly buy sustainable products has dropped from 27% to 20%, and since July only 62% are willing to pay more for sustainable products...

German consumers save a record amount on sustainable food
Date: 2024-11-11 09:41:59

The propensity to buy sustainable products in Germany has fallen to a record low. The GfK Sustainability Index for October fell to 88.1 points for FMCG-goods, thus hitting an all-time...

Retail’s share in household spending continues to fall in the EU
Date: 2024-10-02 13:53:30

In 2023 spending in retail declined for the second year in a row, with EU citizens spending 33.9% of their money in this channel on average. This article is available...

Public health product tax fails to curb unhealthy food consumption in Hungary
Date: 2024-08-22 12:14:57

A recent study by the Corvinus University of Budapest reveals that the public health product tax (known as the “Csipszadó”) introduced in 2011 has not succeeded in reducing the consumption...

GKI: How do domestic companies perform in terms of digitalization compared to their EU competitors?
Date: 2024-08-22 10:11:27

Based on the past decades, it is clear that companies that quickly adapt to changes in the technological environment are competitive. The economic development of a country largely depends on...

GfK’s German consumer sentiment index for August improved
Date: 2024-07-24 11:49:05

The German consumer sentiment index of the Nuremberg economic research institute GfK improved more strongly than analysts had expected. The indicator in August strengthened to minus 18.4 points from minus...

GfK’s European commercial purchasing power study is now available
Date: 2024-07-04 16:31:12

The average commercial purchasing power in Europe is 6,517 euros per person, however, there are significant differences between the 25 European countries examined in terms of expenses spent on commerce:...

Milk and dairy product alternatives optimised for healthy nutrition
Date: 2024-05-02 10:50:43

This article is available for reading in Trade magazin 2024/5 “The number of people living with food intolerances is increasing year by year, strengthening the need for sugar-, lactose- and...

Domestic ham consumption has decreased
Date: 2024-04-01 12:06:50

According to recent data published by the Hungarian Meat Association, Easter ham is still an essential part of the festive table of Hungarian households. Based on statistics published by GfK...

Instead of the expected improvement, consumer sentiment in Germany worsened
Date: 2024-01-26 11:06:18

Instead of the expected improvement, the German consumer sentiment index for February of the GfK and NIM (Nürnberg Institut für Marktentscheidungen) market research institutes fell to an almost one-year low....

YouGov completes the acquisition of GfK’s Consumer Panel Services
Date: 2024-01-10 09:30:06

YouGov plc the international market research and data analytics group, is pleased to announce the completion of its acquisition of the Consumer Panel Services of GfK GmbH. CPS GfK is...

The GfK German consumer sentiment index for January improved
Date: 2023-12-20 11:50:31

The January German consumer sentiment index of the Nuremberg economic research institute GfK improved more significantly than analysts had expected. The sentiment index in January strengthened to minus 25.1 points,...

Promotion season 2023 – The declining demand enhance promotional activities
Date: 2023-12-08 14:24:30

Global consumer durables market ends year struggling with slowdown The global technical electronics and consumer durables (T&D) market faces a challenging promotional season again this year. Despite this, the consumer...

Wines and wine connoisseurs
Date: 2023-11-21 10:55:09

This article is available for reading in Trade magazin 2023/11. “METRO keeps developing and systematically introducing a multi-channel wholesale selling model based on professional buyers, in every product category and...

Csak a virsli roppan, a piac nem
Date: 2023-11-17 11:16:04

Alaposan megtépázta a tavaly év végi virslieladásokat a magasba szökő árszínvonal, de a piac idén lassan helyreáll. Ettől még az árpolitikának, a promóciós taktikának decemberben kiemelkedő szerep jut majd, miközben...

Két lábbal az Ígéret földjén
Date: 2023-11-16 12:01:26

Turcsán Tünde, a GfK FMCG-üzletág-igazgatója a Business Days harmadik napján elhangzott előadásában a kiskereskedelem aktuális helyzetét vázolva beszélt arról, mi módon tud a magát immár „ezer tüskével” védő vásárló családi...

Együtt hajóztunk (1. rész)
Date: 2023-11-14 12:27:32

Az Anglia legyőzésére küldött Spanyol Armada 1588-ban 130 hajóból állt – ehhez képest 2023 szeptemberében Tapolcán, a Hotel Pelionban közel 1100 fős „hajóhad” gyűlt össze az idei Business Days konferencián....

Az ár győzött a tápérték felett
Date: 2023-11-06 11:15:56

Folytatódik-e Magyarországon a tendencia, miszerint a magyar háztartások egyre tudatosabban és fenntarthatóságra törekedve vásárolnak? És vajon mennyire nyomja rá a bélyegét táplálkozási szokásainkra a jelenlegi inflációs környezet, amely Magyarországon a...

GfK: In Hungary, the average purchasing power per capita increased by 24%
Date: 2023-10-25 16:45:55

In Hungary, the average purchasing power per capita increased by a strong 24% to 10,834 euros, which corresponds to 61 percent of the European average. This puts us in 29th...

In November, GfK’s consumer sentiment index in Germany continued to deteriorate
Date: 2023-10-24 12:10:55

According to the GfK economic research institute, consumer sentiment in Germany deteriorated for the third consecutive month in November, and no improvement can be expected until the end of the...

Lidl Invests Over €500m In Serbia In First Five Years
Date: 2023-10-17 09:33:19

German discounter Lidl has invested more than €550 million in Serbia in the first five years since it commenced operations in the country and employed over 3,300 people. Lidl is...

Lenneke Schils: itt az ideje, hogy a márkák hangosan kommunikálják az általuk kínált előnyöket
Date: 2023-09-08 12:45:14

A Trade magazin május 25-én megrendezett Business Meetup rendezvényén a GfK részéről Lenneke Schils előadásában arról beszélt, hogyan élik meg a vásárlók az állandósulni látszó válságot, és hogyan alkalmazkodnak az...

Kávé, hab nélkül
Date: 2023-09-07 10:23:35

Nem túl habos az élet kávéfronton: elakadt a piac prémiumizációja, amihez „világi” okok is társultak. A fogyasztói magatartás megváltozására a piaci szereplők elsősorban értékesítési és promóciós stratégiájuk finomhangolásával és marketingmunkájuk fokozásával...

New GfK CMO survey out
Date: 2023-07-31 14:14:44

In a global research with over 600 CMOs and senior marketing decision makers, GfK has examined their perception of success factors driving effective marketing in their companies, broken down into...

Euronics expects declining demand this year
Date: 2023-07-21 11:54:13

Despite the market challenges, Euronics closed its 2022-2023 business year with stable traffic growth and a significant expansion of its online market share. According to the company that operates the...

Inflation has made a difference to trade in organic products
Date: 2023-07-21 09:28:55

High inflation has significantly changed the purchasing behaviour of customers for organic products. „People are still buying organic products, but at a lower price” Robert Kecskes, trade expert at market...

Al dente
Date: 2023-07-14 16:52:42

This article is available for reading in Trade magazin 2023/6-7. Under pressure Norbert Káhn, commercial director of Gyermelyi Zrt.: “Uncertainty continues to reign in the pasta market, and this situation...

Margarine’s renaissance
Date: 2023-07-12 17:31:22

NIQ data reveal that Hungarian margarine sales grew by more than 40% in value last year, but the volume sales growth was only less than 2% because of the rising...

Indulgence isn’t enough
Date: 2023-07-10 17:06:47

Occasional indulgence – this is the main motivation of milk dessert buyers. Unfortunately, there were fewer of these occasions last year, because of the price increase. Richárd Révész, Danone Magyarország...

In 2023 the key to success can be category and channel level analysis
Date: 2023-06-13 12:38:39

According to Tünde Turcsán, FMCG director of GfK, the Hungarian consumer confidence index has kept falling in the last 1-1.5 years. This article is available for reading in Trade magazin...

Shoppers don’t want sustainable, but they want organic? Date: 2024-12-03 18:17:17

German consumers save a record amount on sustainable food Date: 2024-11-11 09:41:59

Retail’s share in household spending continues to fall in the EU Date: 2024-10-02 13:53:30

Public health product tax fails to curb unhealthy food consumption in Hungary Date: 2024-08-22 12:14:57

GKI: How do domestic companies perform in terms of digitalization compared to their EU competitors? Date: 2024-08-22 10:11:27

GfK’s German consumer sentiment index for August improved Date: 2024-07-24 11:49:05

GfK’s European commercial purchasing power study is now available Date: 2024-07-04 16:31:12

Milk and dairy product alternatives optimised for healthy nutrition Date: 2024-05-02 10:50:43

Domestic ham consumption has decreased Date: 2024-04-01 12:06:50

Instead of the expected improvement, consumer sentiment in Germany worsened Date: 2024-01-26 11:06:18

YouGov completes the acquisition of GfK’s Consumer Panel Services Date: 2024-01-10 09:30:06

The GfK German consumer sentiment index for January improved Date: 2023-12-20 11:50:31

Promotion season 2023 – The declining demand enhance promotional activities Date: 2023-12-08 14:24:30

Wines and wine connoisseurs Date: 2023-11-21 10:55:09

Csak a virsli roppan, a piac nem Date: 2023-11-17 11:16:04

Két lábbal az Ígéret földjén Date: 2023-11-16 12:01:26

Együtt hajóztunk (1. rész) Date: 2023-11-14 12:27:32

Az ár győzött a tápérték felett Date: 2023-11-06 11:15:56

GfK: In Hungary, the average purchasing power per capita increased by 24% Date: 2023-10-25 16:45:55

In November, GfK’s consumer sentiment index in Germany continued to deteriorate Date: 2023-10-24 12:10:55

Lidl Invests Over €500m In Serbia In First Five Years Date: 2023-10-17 09:33:19

Lenneke Schils: itt az ideje, hogy a márkák hangosan kommunikálják az általuk kínált előnyöket Date: 2023-09-08 12:45:14

Kávé, hab nélkül Date: 2023-09-07 10:23:35

New GfK CMO survey out Date: 2023-07-31 14:14:44

Euronics expects declining demand this year Date: 2023-07-21 11:54:13

Inflation has made a difference to trade in organic products Date: 2023-07-21 09:28:55

Al dente Date: 2023-07-14 16:52:42

Margarine’s renaissance Date: 2023-07-12 17:31:22

Indulgence isn’t enough Date: 2023-07-10 17:06:47

In 2023 the key to success can be category and channel level analysis Date: 2023-06-13 12:38:39