Tag "GFK"
Mineral waters going greener
According to András Palkó, marketing operations manager of Coca-Cola HBC Magyarország, mineral water volume sales were up 4.6 percent in 2019 and value sales augmented by 7.2 percent in the...
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Consumer sentiment in Germany has improved significantly
The consumer sentiment index of the GfK Economic Research Institute in Nuremberg, Germany, in August exceeded expectations, partly due to the reduction of VAT as part of the government’s economic...
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Magazine: Green products target conscious shopper groups
In the drug and beauty product category, the values that small, alternative organic, eco and natural brands represent are now more and more adopted by the product lines and sub-brands...
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Conscious consumers are living among us
According to GfK, Hungary’s GDP growth in 2019 was one of the best in the European Union. The engine of retail sales growth was the increase in purchasing power. Last...
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GfK Consumer changes – after the virus
GfK Hungária conducted online research on the effects of the COVID-19 virus in more than 2,700 households. According to the most important findings of the research, customers tried to avoid...
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Firsthand information from market researchers: The first online TMC meetingPopai
There were nearly 70 participants at the online club meeting organised by Trade magazin, Trade Marketing Club (TMC) and POPAI Association on 23 April. Trade magazin’s managing director and editor-in-chief...
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GFK: Customer needs keep changing
Crises like COVID-19 create severe disruption across many fronts. But these overwhelming market fluctuations also include trend indicators that can help you master the crisis. By tracking sales and pricing...
Read more (HU) GfK: átalakulás a kereskedelemben
Sorry, this entry is only available in Hungarian....
Read more GfK’s German consumer sentiment index deteriorated significantly in April
GfK’s German consumer sentiment index deteriorated significantly in April, and since 2009, it is the lowest German consumer sentiment – according to a survey published on the Institute’s website on...
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