Tag "GFK"
Ice tea has survived the ice age
András Palkó, marketing director of Coca-Cola HBC Magyarország told our magazine that the ice tea category stepped on a growth path in 2021, after the troubles of 2020. The reopening...
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NielsenIQ and GfK to combine, creating a leading global provider of information and analytics in consumer and retail measurement
Combination brings together two complementary global leaders serving retailers and brands to provide extensive retail and consumer information through a total store read and state-of-the-art technology. Creates a leading provider...
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Consumer sentiment in Germany fell to a record low
The GfK Economic Research Institute in Germany measured a record low consumer sentiment index for July; the indicator fell from minus 26.2 points in June to minus 27.4 points, although...
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(HU) Szeretne átfogó képet kapni az online FMCG piacról?
Sorry, this entry is only available in Hungarian....
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(HU) Magazin: Exkluzív kutatás a vásárlási szokásokról
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Even more changes…
At the April meeting of the Trade Marketing Club (TMK), GfK’s Tünde Turcsán analysed the recent changes and the latest trends in the FMCG market. According to GfK’s Household Panel,...
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(HU) 6,8 százalékkal nőtt az európai kiskereskedelem a GfK tanulmánya szerint
Sorry, this entry is only available in Hungarian....
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First-hand information from market researchers
Nearly 100 participants registered for the online Trade Marketing Club meeting on 7 April. DigInStore TrafikTV sponsored the event, so participants had to pay no fee to discuss the changes...
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Nutrition labelling: Past, present and future
A research project is about to be launched, with the purpose of learning what shoppers know about the nutrition labelling of food products. At the end of April TÉT Platform...
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GfK’s German consumer sentiment index improved minimally
The German consumer sentiment index of the GfK market research institute improved minimally after falling to a historic low due to the effects of the Russian invasion of Ukraine. The...
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Joint efforts will keep them fresh – 7th Zsendülés Horticulture Conference, Szeged
On 10 March Kert-Ész Club Hungary Association organised the annual spring Zsendülés conference in Szeged. The event’s media partner was Trade magazine. József Rácz, president of the association welcomed participants,...
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Magazine: Shoppers get less fruit and vegetable for their money
At this year’s Zsendülés Conference Tünde Turcsán, GfK’s FMCG director analysed fruit and vegetable buying habits. A 3,500-participant GfK survey has revealed that 60% of shoppers eat minimum one portion...
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Try to find MUCI!
Trade Marketing Club (TMK) has been organising its annual ‘I Love Trade Marketing’ conference around Valentine’s Day for almost 20 years. In 2022 the event’s title was ‘Try to find...
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Magazine: Expanding free-from universe
In line with global trends, free-from products are more and more popular in Hungary as well. Health-conscious shoppers can be satisfied, as a large selection of gluten-free, lactose-free, low-sugar, low-carb...
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Magazine: Best Booth Design award for the Future Store at the Sirha trade show
At the Sirha Budapest trade show Trade magazin’s Future Store booth was waiting for visitors with an abundance of innovations. The Hungarian Marketing Association rewarded the booth with the Best...
Read moreGfK’s German consumer sentiment index deteriorated more than expected in May
GfK’s German consumer sentiment index, which deteriorated more than expected to a historic low, fell in May, mainly due to inflation and the Russian invasion of Ukraine. The consumer sentiment...
Read moreGfK’s German consumer sentiment index deteriorated in April
GfK’s German consumer sentiment index deteriorated more than expected in April, mainly due to inflation and the Russian invasion of Ukraine. The consumer sentiment index for April fell to a...
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What can 2022 bring in consumption habits and in retailer reactions to changing habits?
According to data from GfK, the changes in shopper behaviour primarily affect 5 areas: 1. we manage the pressure on us caused by the virus situation by paying more attention...
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Magazine: Richer in flavours
In the last 10 years the wet condiment category didn’t stop developing, and after the panic-buying in 2020 sales didn’t drop in 2021 either. We learned from Anita Plánk, Unilever...
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New routes on the Milky Way
On 23 February the Milk Interbranch Organisation and Dairy Board held its tenth annual conference – this time online. Managing director Zoltán Harcz welcomed the participants and the first...
Read moreGfK’s German consumer sentiment index deteriorated in March
Instead of the expected improvement, GfK’s German consumer sentiment index fell to its lowest level since June last year, mainly due to a decline in the measure of personal income....
Read moreConsumer sentiment in Germany improved slightly in February
Instead of the expected deterioration, consumer sentiment in Germany improved slightly in the GfK market research survey for February. The value of the sentiment index improved to minus 6.7 points...
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Changing consumption habits – the things that stayed with us after the shock
On the third day of Trade magazin’s Business Days conference Tünde Turcsán, GfK’s FMCG director spoke about how the pandemic transformed our consumption habits – relying on the results of...
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Atmedia research: How media effects our shopping habits?
Atmedia and Gfk Hungária examined the media usage of main shopping groups of GfK household panel . The results were then compared to FMCG shopping volumes. It turned out that...
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Magazine: Business Days 2021 – The 8th wonder of the world (Part 1)
Nearly 800 participants turned up to discuss the 8th wonder of the world – the restart of the sector – during the 5 five days of the Business Days conference,...
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Average purchasing power per capita in Hungary 7,643 equivalent to 51% of the European average.
In 2021, the average purchasing power per capita in Europe is EUR 15,055. However, there are significant differences in net disposable income between the 42 countries examined: Liechtenstein, Switzerland and...
Read moreGfK’s German consumer sentiment index improved in November
Instead of the expected deterioration, GfK’s German consumer sentiment index improved overall for November, although the components of the index developed differently according to the report. The consumer sentiment index...
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Magazine: Are hypermarkets only popular in the USA or we Europeans like them, too?
In Hungary the last few years were about discounters – Hungarian shoppers like it very much that they are smaller than hypermarkets, offer a growing selection of products and good...
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All private label yogurts are now organic at Plus
Dutch retail chain Plus has changed its entire private label yogurt range to organic. To expand its organic offering, the retailer introduced its private label Biologisch PLUS and enlarged its...
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GfK introduces AI-supported software platform
GfK, a leading provider of consumer and market intelligence, analytics and consulting services, has launched gfknewron: an integrated, AI-powered software platform. Decision-makers can use gfknewron to access market, consumer and...
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