GFK - Trademagazin

More colourful rice category
Date: 2023-01-06 10:28:05

Demand for rice soared during the COVID pandemic, as this food is relatively cheap and it has a long shelf life. Dr Imre Tímár, managing director of Tanner Trade Kft.:...

GfK: The global market for consumer durables closes the year struggling with a slowdown
Date: 2022-12-08 11:48:22

The global market for technical electronics and consumer durables (T&D) faces a challenging promotional season again this year. Despite this, the consumer electronics and IT categories remain very popular with...

Brave new bread
Date: 2022-12-08 08:52:28

Supply chain issues had a big influence on the milling industry in the last few years, and the Ukraine-Russia war caused a shock on the raw material supply side, as...

Going against the PRICE flow
Date: 2022-11-07 12:47:46

Tünde Turcsán, GfK’s FMCG director gave a presentation at the Business Days conference on Wednesday. She told that there is no household in Hungary today that isn’t worried about the...

The crème de la crème of snacking
Date: 2022-10-31 10:23:57

After the temporary slowdown of last year, 2022 brought a double-digit sales growth in the milk dessert category. The engines of growth were the cottage cheese cream and pudding segments,...

Digital food retailing is growing in Germany
Date: 2022-10-28 09:50:20

Just under half of their customers have used home-delivery services to receive food at home since the pandemic. According to GfK, new fast-food business models are also driving changes in...

Gfk: The average purchasing power per capita in Europe in 2022 is 16,344 euros
Date: 2022-10-25 12:39:51

However, there are significant differences between the 42 countries: people in Liechtenstein, Switzerland and Luxembourg have significantly higher purchasing power than in the rest of Europe, while Kosovo, Moldova and...

Moist tissue trend in the toilet paper category
Date: 2022-10-14 10:45:28

Ildikó Kardos, Essity Hungary Kft.’s marketing manager told our magazine that value sales of both classic toilet papers and moist toilet tissues grew, but volume sales of the former dropped...

Learn what it takes to capture the green market opportunity at GfK’s free Sustainability webinar!
Date: 2022-09-22 08:21:44

Get to know the five consumer segments driving the demand for sustainable brands. Learn what it takes to earn their trust and capture the green market opportunity at GfK’s free...

Premiumisation postponed
Date: 2022-09-15 12:36:01

COVID-19 brought a growth in both coffee value and volume sales, because people spent more time at home. In 2022 coffee companies had to increase prices due to global economic...

Competing retail channels in the butter market
Date: 2022-09-07 10:28:20

According to the GfK Hungária Household Panel, butter volume sales were 3% lower in 2021 than in 2020, but due to a price increase value sales augmented about this much....

Gfk: moderate growth is expected in the technical consumer goods market after the record year of 2021
Date: 2022-09-02 10:33:58

Moderate growth is expected in the technical consumer goods market in 2022 after the record year in 2021 Demand has already slowed down in the first six months of 2022...

Ice tea has survived the ice age
Date: 2022-07-13 10:22:34

András Palkó, marketing director of Coca-Cola HBC Magyarország told our magazine that the ice tea category stepped on a growth path in 2021, after the troubles of 2020. The reopening...

NielsenIQ and GfK to combine, creating a leading global provider of information and analytics in consumer and retail measurement
Date: 2022-07-04 20:00:46

Combination brings together two complementary global leaders serving retailers and brands to provide extensive retail and consumer information through a total store read and state-of-the-art technology. Creates a leading provider...

Consumer sentiment in Germany fell to a record low
Date: 2022-06-28 11:10:35

The GfK Economic Research Institute in Germany measured a record low consumer sentiment index for July; the indicator fell from minus 26.2 points in June to minus 27.4 points, although...

(HU) Szeretne átfogó képet kapni az online FMCG piacról?
Date: 2022-06-28 10:50:37

Sorry, this entry is only available in HU....

(HU) Magazin: Exkluzív kutatás a vásárlási szokásokról
Date: 2022-06-23 06:12:46

Sorry, this entry is only available in HU....

Even more changes…
Date: 2022-06-20 10:12:49

At the April meeting of the Trade Marketing Club (TMK), GfK’s Tünde Turcsán analysed the recent changes and the latest trends in the FMCG market. According to GfK’s Household Panel,...

(HU) 6,8 százalékkal nőtt az európai kiskereskedelem a GfK tanulmánya szerint
Date: 2022-06-15 20:00:35

Sorry, this entry is only available in HU....

First-hand information from market researchers
Date: 2022-06-08 07:29:32

Nearly 100 participants registered for the online Trade Marketing Club meeting on 7 April. DigInStore TrafikTV sponsored the event, so participants had to pay no fee to discuss the changes...

Nutrition labelling: Past, present and future
Date: 2022-06-08 07:20:32

A research project is about to be launched, with the purpose of learning what shoppers know about the nutrition labelling of food products. At the end of April TÉT Platform...

GfK’s German consumer sentiment index improved minimally
Date: 2022-05-26 11:08:39

The German consumer sentiment index of the GfK market research institute improved minimally after falling to a historic low due to the effects of the Russian invasion of Ukraine. The...

Joint efforts will keep them fresh – 7th Zsendülés Horticulture Conference, Szeged
Date: 2022-05-12 10:50:29

On 10 March Kert-Ész Club Hungary Association organised the annual spring Zsendülés conference in Szeged. The event’s media partner was Trade magazine. József Rácz, president of the association welcomed participants,...

Magazine: Shoppers get less fruit and vegetable for their money
Date: 2022-05-10 06:27:38

At this year’s Zsendülés Conference Tünde Turcsán, GfK’s FMCG director analysed fruit and vegetable buying habits. A 3,500-participant GfK survey has revealed that 60% of shoppers eat minimum one portion...

Try to find MUCI!
Date: 2022-05-09 10:11:37

Trade Marketing Club (TMK) has been organising its annual ‘I Love Trade Marketing’ conference around Valentine’s Day for almost 20 years. In 2022 the event’s title was ‘Try to find...

Magazine: Expanding free-from universe
Date: 2022-05-05 10:48:26

In line with global trends, free-from products are more and more popular in Hungary as well. Health-conscious shoppers can be satisfied, as a large selection of gluten-free, lactose-free, low-sugar, low-carb...

Magazine: Best Booth Design award for the Future Store at the Sirha trade show
Date: 2022-05-02 06:23:06

At the Sirha Budapest trade show Trade magazin’s Future Store booth was waiting for visitors with an abundance of innovations. The Hungarian Marketing Association rewarded the booth with the Best...

GfK’s German consumer sentiment index deteriorated more than expected in May
Date: 2022-04-27 11:19:49

GfK’s German consumer sentiment index, which deteriorated more than expected to a historic low, fell in May, mainly due to inflation and the Russian invasion of Ukraine. The consumer sentiment...

GfK’s German consumer sentiment index deteriorated in April
Date: 2022-03-29 11:04:54

GfK’s German consumer sentiment index deteriorated more than expected in April, mainly due to inflation and the Russian invasion of Ukraine. The consumer sentiment index for April fell to a...

What can 2022 bring in consumption habits and in retailer reactions to changing habits?
Date: 2022-03-21 10:44:02

According to data from GfK, the changes in shopper behaviour primarily affect 5 areas: 1. we manage the pressure on us caused by the virus situation by paying more attention...

More colourful rice category Date: 2023-01-06 10:28:05

GfK: The global market for consumer durables closes the year struggling with a slowdown Date: 2022-12-08 11:48:22

Brave new bread Date: 2022-12-08 08:52:28

Going against the PRICE flow Date: 2022-11-07 12:47:46

The crème de la crème of snacking Date: 2022-10-31 10:23:57

Digital food retailing is growing in Germany Date: 2022-10-28 09:50:20

Gfk: The average purchasing power per capita in Europe in 2022 is 16,344 euros Date: 2022-10-25 12:39:51

Moist tissue trend in the toilet paper category Date: 2022-10-14 10:45:28

Learn what it takes to capture the green market opportunity at GfK’s free Sustainability webinar! Date: 2022-09-22 08:21:44

Premiumisation postponed Date: 2022-09-15 12:36:01

Competing retail channels in the butter market Date: 2022-09-07 10:28:20

Gfk: moderate growth is expected in the technical consumer goods market after the record year of 2021 Date: 2022-09-02 10:33:58

Ice tea has survived the ice age Date: 2022-07-13 10:22:34

NielsenIQ and GfK to combine, creating a leading global provider of information and analytics in consumer and retail measurement Date: 2022-07-04 20:00:46

Consumer sentiment in Germany fell to a record low Date: 2022-06-28 11:10:35

(HU) Szeretne átfogó képet kapni az online FMCG piacról? Date: 2022-06-28 10:50:37

(HU) Magazin: Exkluzív kutatás a vásárlási szokásokról Date: 2022-06-23 06:12:46

Even more changes… Date: 2022-06-20 10:12:49

(HU) 6,8 százalékkal nőtt az európai kiskereskedelem a GfK tanulmánya szerint Date: 2022-06-15 20:00:35

First-hand information from market researchers Date: 2022-06-08 07:29:32

Nutrition labelling: Past, present and future Date: 2022-06-08 07:20:32

GfK’s German consumer sentiment index improved minimally Date: 2022-05-26 11:08:39

Joint efforts will keep them fresh – 7th Zsendülés Horticulture Conference, Szeged Date: 2022-05-12 10:50:29

Magazine: Shoppers get less fruit and vegetable for their money Date: 2022-05-10 06:27:38

Try to find MUCI! Date: 2022-05-09 10:11:37

Magazine: Expanding free-from universe Date: 2022-05-05 10:48:26

Magazine: Best Booth Design award for the Future Store at the Sirha trade show Date: 2022-05-02 06:23:06

GfK’s German consumer sentiment index deteriorated more than expected in May Date: 2022-04-27 11:19:49

GfK’s German consumer sentiment index deteriorated in April Date: 2022-03-29 11:04:54

What can 2022 bring in consumption habits and in retailer reactions to changing habits? Date: 2022-03-21 10:44:02

More colourful rice category
Date: 2023-01-06 10:28:05

GfK: The global market for consumer durables closes the year struggling with a slowdown
Date: 2022-12-08 11:48:22

Brave new bread
Date: 2022-12-08 08:52:28

Going against the PRICE flow
Date: 2022-11-07 12:47:46

The crème de la crème of snacking
Date: 2022-10-31 10:23:57

Digital food retailing is growing in Germany
Date: 2022-10-28 09:50:20

Gfk: The average purchasing power per capita in Europe in 2022 is 16,344 euros
Date: 2022-10-25 12:39:51

Moist tissue trend in the toilet paper category
Date: 2022-10-14 10:45:28

Learn what it takes to capture the green market opportunity at GfK’s free Sustainability webinar!
Date: 2022-09-22 08:21:44

Premiumisation postponed
Date: 2022-09-15 12:36:01

Competing retail channels in the butter market
Date: 2022-09-07 10:28:20

Gfk: moderate growth is expected in the technical consumer goods market after the record year of 2021
Date: 2022-09-02 10:33:58

Ice tea has survived the ice age
Date: 2022-07-13 10:22:34

NielsenIQ and GfK to combine, creating a leading global provider of information and analytics in consumer and retail measurement
Date: 2022-07-04 20:00:46

Consumer sentiment in Germany fell to a record low
Date: 2022-06-28 11:10:35

(HU) Szeretne átfogó képet kapni az online FMCG piacról?
Date: 2022-06-28 10:50:37

(HU) Magazin: Exkluzív kutatás a vásárlási szokásokról
Date: 2022-06-23 06:12:46

Even more changes…
Date: 2022-06-20 10:12:49

(HU) 6,8 százalékkal nőtt az európai kiskereskedelem a GfK tanulmánya szerint
Date: 2022-06-15 20:00:35

First-hand information from market researchers
Date: 2022-06-08 07:29:32

Nutrition labelling: Past, present and future
Date: 2022-06-08 07:20:32

GfK’s German consumer sentiment index improved minimally
Date: 2022-05-26 11:08:39

Joint efforts will keep them fresh – 7th Zsendülés Horticulture Conference, Szeged
Date: 2022-05-12 10:50:29

Magazine: Shoppers get less fruit and vegetable for their money
Date: 2022-05-10 06:27:38

Try to find MUCI!
Date: 2022-05-09 10:11:37

Magazine: Expanding free-from universe
Date: 2022-05-05 10:48:26

Magazine: Best Booth Design award for the Future Store at the Sirha trade show
Date: 2022-05-02 06:23:06

GfK’s German consumer sentiment index deteriorated more than expected in May
Date: 2022-04-27 11:19:49

GfK’s German consumer sentiment index deteriorated in April
Date: 2022-03-29 11:04:54

What can 2022 bring in consumption habits and in retailer reactions to changing habits?
Date: 2022-03-21 10:44:02