Tag "GFK"

GFK: Black Friday sales continue to increase in Europe

Discounts on so-called “Black Friday” are becoming increasingly popular among European consumers. In Italy, Germany, and France, sales of consumer tech goods saw a sharp rise compared to the Black...

Read more

Magazine: Once upon a time… Business Days 2018 (Part 2)

Thursday was the third day of the Business Days conference and the first speaker was Dr Zsolt Feldman, state secretary of agriculture from the Ministry of Agriculture. His topic was...

Read more

Magazine: The palettes of self-expression

According to data from L’Oréal, decorative cosmetics represent the biggest value in the Hungarian beauty care market, and it is also one of the most dynamically growing categories (+11.7 percent...

Read more

Magazine: Growing popularity of juices with fruity bits

  According to Réka Soós, category and innovation manager of Sió-Eckes Kft., in the first half of 2018 sales in the Hungarian fruit juice market jumped more than 10 percent...

Read more

Black Friday at GfK!

The GfK offers some of its studies at a 33 percent discount on 23 November again this year on the occassion of Black Friday. “Due to the great successes of...

Read more

Magazine: Once upon a time…Business Days 2018 (Part 1)

This year we invited partners to tell and listen to fairytales at the Business Days conference in Tapolca, which was organised in cooperation with the Chain Bridge Club. Between 25...

Read more

Magazine: It isn’t enough to win, the prize should also be retained – but how?

The Superbrands programme has been rewarding the best brands for 14 years, but there are only a few of these that are able to win the prize year after year....

Read more

GfK: purchasing power in Hungary grew by more than 7 percent this year

Purchasing power per capita in Hungary this year grew to 6654 euros, by more than 7 percent, compared to last year, while the European growth rate is 2.5 percent –...

Read more

Stagnation in the German consumer mood index of GfK

Instead of the expected decline, the consumer mood index of the Nurenberg-based GfK Institute for Economics stagnated in November, while the income and economic expectations of consumers declined and the...

Read more

GfK: Families with children are the biggest buyers of dairy snacks

According to data from the GfK Consumer Panel, 74 percent of Hungarian households purchased some kind of dairy snack between September 2017 and August 2018. The three most important segments...

Read more

European retail sales expected to grow by 2.1 percent in 2018

According to a forecast by GfK, retail sales will increase by 2.1 percent in the 28 member states of the European Union this year. GfK’s ‘European Retail in 2018’ study...

Read more

The GfK German consumer sentiment index declined a bit in July

Instead of expected stagnation, GfK’s consumer sentiment index declined slightly in July in Germany. The Nürnberg-based Economic Research Institute’s consumer sentiment index in Germany was 10.6 points after the 10.7...

Read more

GfK: retail sales may increase by 6 percent this year

Retail retail sales can grow by 6 percent this year in Hungary, while in the EU-28, the average growth will be 2.1 percent, according to a study of GfK’s market...

Read more

Magazine: Winners received the ‘Most successful promotion of the year’ award

The ‘Most successful promotion of the year’ awards were presented for the 10th time. On 19 April 2018 the venue was Boscolo Hotel Róma in Budapest, where the organiser Trade magazin’s...

Read more

Magazine: Trends of 2017 and expectations for 2018 in the Hungarian FMCG market (Part 2)

GfK Hungária Market Research Institute held its annual FMCG year evaluating conference in March – this is the second part of our report. Krisztina Bakonyi-Kovács, senior product consultant of GfK told...

Read more

Hungarian purchasing power and demographic variables

In 2017 European purchasing power growth was the 5th biggest in Hungary: up more than 10 percent, it was EUR 655/year/person – revealed data from GfK. The per capita income that...

Read more

Magazine: Trends of 2017 and expectations for 2018 in the Hungarian FMCG market (Part 1)

GfK Hungária Market Research Institute held its annual FMCG year evaluating conference in March. GfK managing director Dr Ákos Kozák told in his presentation that retail trends between 2014 and 2017...

Read more

This year’s first POPAI meeting

GfK was the host of this year’s first POPAI meeting. On 22 March the main topic was the returns made by POS materials and how to plan this. The first speaker was...

Read more

GfK: further moderate growth is expected in retail in 2018

The turnover of daily consumer goods in Hungary last year increased by 2 percent, compared to the figures recorded in 2016, according to GfK’s Commercial Analyzes in 2017. The market...

Read more

Consumer confidence has decresed in Germany

Germany’s consumer confidence deteriorated more than expected by the experts – according to GfK’s survey released on Wednesday. The consumer sentiment mood of the Nuremberg Market Research Institute in March...

Read more

Magazine: GfK Hungária Market Research Institute forecasts growth for 2018

According to Ákos Kozák, managing director of GfK Hungária, Hungarian FMCG sales and consumption have been growing continuously since 2015. The 3-4 percent consumption growth and the 4-5 percent expansion in...

Read more

Magazine: Restless pensioners: is 50 the new 40?

This year’s last Trade Marketing Club meeting was held at the Budapest Chamber of Commerce and Industry on 9 November 2017. The topic was what kind of marketing and sales opportunities...

Read more

Value-based segmentation and data enrichment

The 18-49 age group is the most frequently used brand communication target group. However, this target group definition lacks features and characteristics that can help in forming a more precise...

Read more

GfK: the regional differences between the incomes spent on food are considerably smaller than the general difference

Some factors have a fundamental influence on the performance of retail chains: location, the performance of workers, floor space, product selection, the competitive situation and purchasing power. GfK analyses the...

Read more

Consumer confidence stagnated in Germany

Instead of the expected minimal improvement, German consumer confidence has stagnated, according to a survey published by GfK on Tuesday. The consumer mood index of the Nuremberg-based Market Research Institute...

Read more

GfK: Per capita purchasing power grew by more than 10 percent in Hungary

The per capita purchasing power increased by more than 10 percent, from last year’s 5549 to 6204 euros in Hungary, with which the country continues to be ranked 30th on...

Read more

Magazine: WCleaning products: is the 7-year boom over?

In 2016 sales of cleaning products improved by 2 percent – in terms of value sales the category has been developing steadily since 2010. However, in the first half of 2017...

Read more

Magazine: Wieners and frankfurters are purchased less often

In the first six months of 2017 Hungarian households purchased less wiener and frankfurter, because the number of buying occasions decreased. Nine from 10 households purchased the category in the examined...

Read more

Consumer confidence has decreased in Germany

German consumers are more pessimistic than expected, according to a survey published by GfK on Thursday. The Nuremberg-based Market Research Institute’s November consumer sentiment index decreased to 10.7 points from...

Read more

23 percent of women buy shoes in Chinese stores

In the last six months, Hungarians bought average 2.3 shoes, but the number is greatly varied depending on the number of children in the household – GfK told vg.hu. In...

Read more
Oldal