Tag "GFK"

GfK’s German consumer sentiment index deteriorated in March

Instead of the expected improvement, GfK’s German consumer sentiment index fell to its lowest level since June last year, mainly due to a decline in the measure of personal income....

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Consumer sentiment in Germany improved slightly in February

Instead of the expected deterioration, consumer sentiment in Germany improved slightly in the GfK market research survey for February. The value of the sentiment index improved to minus 6.7 points...

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Changing consumption habits – the things that stayed with us after the shock

On the third day of Trade magazin’s Business Days conference Tünde Turcsán, GfK’s FMCG director spoke about how the pandemic transformed our consumption habits – relying on the results of...

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Atmedia research: How media effects our shopping habits?

Atmedia and Gfk Hungária examined the media usage of main shopping groups of GfK household panel . The results were then compared to FMCG shopping volumes.  It turned out that...

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Magazine: Business Days 2021 – The 8th wonder of the world (Part 1)

Nearly 800 participants turned up to discuss the 8th wonder of the world – the restart of the sector – during the 5 five days of the Business Days conference,...

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Average purchasing power per capita in Hungary 7,643 equivalent to 51% of the European average.

In 2021, the average purchasing power per capita in Europe is EUR 15,055. However, there are significant differences in net disposable income between the 42 countries examined: Liechtenstein, Switzerland and...

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GfK’s German consumer sentiment index improved in November

Instead of the expected deterioration, GfK’s German consumer sentiment index improved overall for November, although the components of the index developed differently according to the report. The consumer sentiment index...

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Magazine: Are hypermarkets only popular in the USA or we Europeans like them, too?

In Hungary the last few years were about discounters – Hungarian shoppers like it very much that they are smaller than hypermarkets, offer a growing selection of products and good...

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All private label yogurts are now organic at Plus

Dutch retail chain Plus has changed its entire private label yogurt range to organic. To expand its organic offering, the retailer introduced its private label Biologisch PLUS and enlarged its...

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GfK introduces AI-supported software platform

GfK, a leading provider of consumer and market intelligence, analytics and consulting services, has launched gfknewron: an integrated, AI-powered software platform. Decision-makers can use gfknewron to access market, consumer and...

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The German consumer sentiment index tipped into a positive range

The German consumer sentiment index in October was positive, according to the survey of the GfK Economic Research Institute. According to the results of the consumer sentiment survey for October...

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In the first six months of 2021, the technical consumer goods market reached new peaks

The value of the global market for technical electronics (TCG) – excluding North America – rose a record 26 percent to $433 billion in the first half of 2021 compared...

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Magazine: Black coffees with green messages

According to Noémi Varga, Tchibo Budapest Kft.’s marketing director, coffee sales drifted from HoReCa units to home consumption, because of the Covid-induced limitations in the sector. Due to this the...

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GfK’s German consumer sentiment index deteriorated more than expected by September

GfK’s German consumer sentiment index deteriorated more than expected in September. According to a report by the Institute for Economic Research published on Thursday, the consumer sentiment index fell to...

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Pandemic brings the eco-trend to a halt

According to Yvette Krubl, Procter&Gamble’s communications PR manager in Central Europe, there has been no major transformation in the laundry detergent and fabric softener market if the changes generated by...

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Magazine: In colour, taste and effect – ice tea is so hot!

András Palkó, marketing operations manager of Coca-Cola HBC Magyarország revealed to Trade magazin: the closure of hospitality units because of the pandemic entailed a 15-percent contraction in ice tea sales....

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GfK: consumer sentiment in Germany improved significantly

German consumer sentiment improved markedly in June. Consumers became more optimistic and their willingness to buy increased after a series of austerity measures were lifted in Europe’s largest economy to...

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Retail sales of non-food items in Europe fell by 3%

Although the year 2020, which was a hallmark of COVID-19, presented retailers with enormous challenges, fmcg product trade was able to benefit during closures, with an average increase of 5.5%...

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Hungarian shoppers have a greater sense of purpose in the new situation

Growing financial challenges and increasing price-sensitiveness One of the many effects of the coronavirus pandemic is that households are facing serious financial challenges these days, and this influences both their...

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Beyond poppy seed noodles and after a price increase

One of last year’s winners is the pasta category, but the rapid sales growth seems to have come to a halt this year – we learned from Gábor Bokros, deputy...

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Magazine: Cereal successes

Last spring households were stockpiling different cereal products too, although not to the same extent. For instance various cereal-based bars were affected negatively by the lockdown. Tamás Simonics, Nestlé Hungária Kft.’s...

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Exciting 15 months from a market researcher’s perspective

On 15 April Trade Marketing Club (TMC) organised its popular market researchers meeting online. This year 145 participants registered for the free event. Zsuzsanna Hermann, one of the club’s founders...

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Waves coming and going in the fruit juice sea

In the 1st quarter of 2020 the experts of Sió-Eckes Kft. observed dynamically growing value and volume sales in the FJND market. Sales were also increasing in the June-September period,...

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The pet food market is alive and kicking

Pet food is one of those product categories where the COVID-19 pandemic caused no damage. Sales grew by more than 10 percent in 2020 too and this dynamism continued in...

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2020: The year when Hungarian consumers were forced to step on the digital moving sidewalk

2020 increased the proportion of consumers who are shopping online – and this is also true for FMCG shopping. Which factors were the driving forces behind this trend? It became...

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Consumer sentiment in Germany has improved more than expected

The March German consumer sentiment index of the GfK economic research institute has improved beyond expectations. According to the survey, consumers expect an improvement in both the economic environment and...

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Magazine: Sustainable, personal, and healthy – this is what we want from groceries in 2021

Does milk grow on trees now? 2020 was a year when safety became the driving force in shopping practically overnight. Such technological transformations occurred in just a couple of weeks...

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GfK: consumer sentiment deteriorated in Germany

Due to restrictions on the spread of the coronavirus pandemic, German consumer sentiment deteriorated in January, for the fourth consecutive month, according to a survey by the GfK Economic Research...

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Magazine: Let’s have something healthy that is ready in no time!

The first half of 2020 was a difficult period for frozen fruit and vegetable companies. Dr Adrienn Losó, managing director of MIRELITE MIRSA Zrt. explained that several fruit varieties were...

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Business Days 2020 – Our conference wasn’t cancelled…Vol. 3

On Thursday morning Bálint Zsinkó, a member of the Chain Bridge Club and Zoltán Fekete, secretary general of Branded Goods Association Hungary were the moderators. Governments and rooms for manoeuvre...

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