GFK - Trademagazin

GfK: we spend more on vegetables and fruits
Date: 2019-04-17 11:50:38

GfK Hungária’s report on consumption of fruit and vegetables has been completed based on a Household Panel Research with the participation of 2000 people and an online survey of 1,000...

More than 7,800 tons of smoked goods are consumed during the holiday season
Date: 2019-04-11 11:45:14

More than 7,800 tons of ham and other cooked and smoked meat products are consumed during the Easter celebration in a value of 13 billion forints – Mostisch Martina, Executive...

Magazine: Festivals throughout the year!
Date: 2019-03-29 07:45:10

Festivals attract more and more people, and in recent years the older generation has also discovered them. This is another good reason why festival-goers should be served a wide range...

Consumer sentiment deteriorated in Europe’s largest economy
Date: 2019-03-27 11:03:35

The consumer sentiment weakened slightly in Germany, according to the consumer sentiment index published by the GfK Market Research Institute on Tuesday. The figure calculated on the basis of a...

To be continued
Date: 2019-03-10 18:27:24

When members of the Chain Bridge Club met in March, I talked in detail about the changes that the next decade is likely to bring. Futurist and Google’s director of...

Mobile app for sales reps
Date: 2019-03-10 12:59:51

From the 2nd quarter of the year GfK Performance Pulse will be available for television sets and mobile/smartphones in Hungary too. This digital mobile app can be used to monitor...

Magazine: Traditions rule in the liver paté category
Date: 2019-02-01 07:31:36

Hungarians are rather conservative when it comes to the spicing and packaging of their favourite liver patés. Szilvia Dandé, marketing manager of Kaiser Food Kft. told trade magazine that the...

GfK’s German consumer sentiment index has improved
Date: 2019-01-30 11:04:34

Instead of the expected decline, the consumer sentiment index of GfK’s Nürnberg Institute for Economic Research improved in February in Germany, while consumer expectations and willingness to buy increased again,...

Magazine: Consumer values and trends appearing in eating habits
Date: 2019-01-09 07:55:39

There are innumerable innovations launched, but the majority of these aren’t successful, e.g. in the FMCG market more than half of the new innovations fail. There are many reasons for...

Magazine: Jó idők, rossz idők
Date: 2019-01-08 07:51:08

Nemcsak innovációban, értékesítésben, hanem – a szélsőséges időjárás miatt – már beszerzésben és termelésben is a maximumot kell nyújtaniuk a gyorsfagyasztott zöldségek-gyümölcsök gyártóinak. Ugyanakkor (csakúgy, mint a többi gyorsfagyasztott kategóriában)...

Magazine: The busiest street means something else for each brand
Date: 2018-12-14 07:13:00

On 15 November members of the Trade Marketing Club gathered for this year’s last meeting. The topic was location-related differences and geomarketing research revealing these. Zsuzsanna Hermann welcomed participants and...

Fair Trade accelerates in Hungary
Date: 2018-12-12 11:28:33

The turnover of fairtrade products reached a never seen growth in Hungary in 2017. Growth is eight times higher than the previous year. According to a report of the Conscious...

GFK: Black Friday sales continue to increase in Europe
Date: 2018-12-10 10:57:26

Discounts on so-called “Black Friday” are becoming increasingly popular among European consumers. In Italy, Germany, and France, sales of consumer tech goods saw a sharp rise compared to the Black...

Magazine: Once upon a time… Business Days 2018 (Part 2)
Date: 2018-12-06 07:24:00

Thursday was the third day of the Business Days conference and the first speaker was Dr Zsolt Feldman, state secretary of agriculture from the Ministry of Agriculture. His topic was...

Magazine: The palettes of self-expression
Date: 2018-11-23 07:02:37

According to data from L’Oréal, decorative cosmetics represent the biggest value in the Hungarian beauty care market, and it is also one of the most dynamically growing categories (+11.7 percent...

Magazine: Growing popularity of juices with fruity bits
Date: 2018-11-21 08:06:46

According to Réka Soós, category and innovation manager of Sió-Eckes Kft., in the first half of 2018 sales in the Hungarian fruit juice market jumped more than 10 percent...

Black Friday at GfK!
Date: 2018-11-15 11:30:32

The GfK offers some of its studies at a 33 percent discount on 23 November again this year on the occassion of Black Friday. “Due to the great successes of...

Magazine: Once upon a time…Business Days 2018 (Part 1)
Date: 2018-11-09 07:26:25

This year we invited partners to tell and listen to fairytales at the Business Days conference in Tapolca, which was organised in cooperation with the Chain Bridge Club. Between 25...

Magazine: It isn’t enough to win, the prize should also be retained – but how?
Date: 2018-11-06 07:29:24

The Superbrands programme has been rewarding the best brands for 14 years, but there are only a few of these that are able to win the prize year after year....

GfK: purchasing power in Hungary grew by more than 7 percent this year
Date: 2018-10-30 11:58:20

Purchasing power per capita in Hungary this year grew to 6654 euros, by more than 7 percent, compared to last year, while the European growth rate is 2.5 percent –...

Stagnation in the German consumer mood index of GfK
Date: 2018-10-29 11:02:51

Instead of the expected decline, the consumer mood index of the Nurenberg-based GfK Institute for Economics stagnated in November, while the income and economic expectations of consumers declined and the...

GfK: Families with children are the biggest buyers of dairy snacks
Date: 2018-10-15 21:23:53

According to data from the GfK Consumer Panel, 74 percent of Hungarian households purchased some kind of dairy snack between September 2017 and August 2018. The three most important segments...

European retail sales expected to grow by 2.1 percent in 2018
Date: 2018-09-25 08:43:15

According to a forecast by GfK, retail sales will increase by 2.1 percent in the 28 member states of the European Union this year. GfK’s ‘European Retail in 2018’ study...

The GfK German consumer sentiment index declined a bit in July
Date: 2018-07-30 11:10:39

Instead of expected stagnation, GfK’s consumer sentiment index declined slightly in July in Germany. The Nürnberg-based Economic Research Institute’s consumer sentiment index in Germany was 10.6 points after the 10.7...

GfK: retail sales may increase by 6 percent this year
Date: 2018-06-25 11:55:41

Retail retail sales can grow by 6 percent this year in Hungary, while in the EU-28, the average growth will be 2.1 percent, according to a study of GfK’s market...

Magazine: Winners received the ‘Most successful promotion of the year’ award
Date: 2018-06-19 07:00:02

The ‘Most successful promotion of the year’ awards were presented for the 10th time. On 19 April 2018 the venue was Boscolo Hotel Róma in Budapest, where the organiser Trade magazin’s...

Magazine: Trends of 2017 and expectations for 2018 in the Hungarian FMCG market (Part 2)
Date: 2018-06-01 08:10:17

GfK Hungária Market Research Institute held its annual FMCG year evaluating conference in March – this is the second part of our report. Krisztina Bakonyi-Kovács, senior product consultant of GfK told...

Hungarian purchasing power and demographic variables
Date: 2018-05-20 08:50:18

In 2017 European purchasing power growth was the 5th biggest in Hungary: up more than 10 percent, it was EUR 655/year/person – revealed data from GfK. The per capita income that...

Magazine: Trends of 2017 and expectations for 2018 in the Hungarian FMCG market (Part 1)
Date: 2018-05-10 07:20:39

GfK Hungária Market Research Institute held its annual FMCG year evaluating conference in March. GfK managing director Dr Ákos Kozák told in his presentation that retail trends between 2014 and 2017...

This year’s first POPAI meeting
Date: 2018-04-12 09:07:56

GfK was the host of this year’s first POPAI meeting. On 22 March the main topic was the returns made by POS materials and how to plan this. The first speaker was...

GfK: we spend more on vegetables and fruits Date: 2019-04-17 11:50:38

More than 7,800 tons of smoked goods are consumed during the holiday season Date: 2019-04-11 11:45:14

Magazine: Festivals throughout the year! Date: 2019-03-29 07:45:10

Consumer sentiment deteriorated in Europe’s largest economy Date: 2019-03-27 11:03:35

To be continued Date: 2019-03-10 18:27:24

Mobile app for sales reps Date: 2019-03-10 12:59:51

Magazine: Traditions rule in the liver paté category Date: 2019-02-01 07:31:36

GfK’s German consumer sentiment index has improved Date: 2019-01-30 11:04:34

Magazine: Consumer values and trends appearing in eating habits Date: 2019-01-09 07:55:39

Magazine: Jó idők, rossz idők Date: 2019-01-08 07:51:08

Magazine: The busiest street means something else for each brand Date: 2018-12-14 07:13:00

Fair Trade accelerates in Hungary Date: 2018-12-12 11:28:33

GFK: Black Friday sales continue to increase in Europe Date: 2018-12-10 10:57:26

Magazine: Once upon a time… Business Days 2018 (Part 2) Date: 2018-12-06 07:24:00

Magazine: The palettes of self-expression Date: 2018-11-23 07:02:37

Magazine: Growing popularity of juices with fruity bits Date: 2018-11-21 08:06:46

Black Friday at GfK! Date: 2018-11-15 11:30:32

Magazine: Once upon a time…Business Days 2018 (Part 1) Date: 2018-11-09 07:26:25

Magazine: It isn’t enough to win, the prize should also be retained – but how? Date: 2018-11-06 07:29:24

GfK: purchasing power in Hungary grew by more than 7 percent this year Date: 2018-10-30 11:58:20

Stagnation in the German consumer mood index of GfK Date: 2018-10-29 11:02:51

GfK: Families with children are the biggest buyers of dairy snacks Date: 2018-10-15 21:23:53

European retail sales expected to grow by 2.1 percent in 2018 Date: 2018-09-25 08:43:15

The GfK German consumer sentiment index declined a bit in July Date: 2018-07-30 11:10:39

GfK: retail sales may increase by 6 percent this year Date: 2018-06-25 11:55:41

Magazine: Winners received the ‘Most successful promotion of the year’ award Date: 2018-06-19 07:00:02

Magazine: Trends of 2017 and expectations for 2018 in the Hungarian FMCG market (Part 2) Date: 2018-06-01 08:10:17

Hungarian purchasing power and demographic variables Date: 2018-05-20 08:50:18

Magazine: Trends of 2017 and expectations for 2018 in the Hungarian FMCG market (Part 1) Date: 2018-05-10 07:20:39

This year’s first POPAI meeting Date: 2018-04-12 09:07:56