GfK Consumer changes – after the virus

By: Trademagazin editor Date: 2020. 05. 29. 11:40
GfK Hungária conducted online research on the effects of the COVID-19 virus in more than 2,700 households.

According to the most important findings of the research, customers tried to avoid congestion, contact with people and went shopping much less often, but they bought more in value and more – in volume. The average basket size increased by almost a third – Turcsán Tünde, GfK Household Panel FMCG Business Unit Director told.