Tag "GFK"
Magazine: Let’s have something healthy that is ready in no time!
Date: 2020-12-14 07:44:21
The first half of 2020 was a difficult period for frozen fruit and vegetable companies. Dr Adrienn Losó, managing director of MIRELITE MIRSA Zrt. explained that several fruit varieties were...
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Business Days 2020 – Our conference wasn’t cancelled…Vol. 3
Date: 2020-12-08 09:51:41
On Thursday morning Bálint Zsinkó, a member of the Chain Bridge Club and Zoltán Fekete, secretary general of Branded Goods Association Hungary were the moderators. Governments and rooms for manoeuvre...
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Seventeen moments of spring
Date: 2020-12-07 10:03:54
On the second day of the Business Days conference Tünde Turcsán, commercial director of GfK Hungária’s FMCG division gave an insight into the latest consumption trends and their practical manifestations...
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Magazine: Business Days 2020 – Our conference was not cancelled… Vol. 2
Date: 2020-12-07 06:51:39
E-commerce, drugstores and discount supermarkets were the topics of the day’s first roundtable discussion. Changing consumption habits in the light of the pandemic The ‘conductor’ of the morning concerts...
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(HU) Nagyot romlik a decemberi fogyasztói hangulat Németországban a GfK felmérésében
Date: 2020-11-30 11:01:24
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Brand-building is of greater importance than ever
Date: 2020-11-27 10:32:04
In lack of continuous communication, awareness of a brand may easily diminish. Only brands that keep building themselves can be a success on the long run. Superbrands Programme remains committed...
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Not really a fruitful year
Date: 2020-11-23 12:30:06
Sió-Eckes Kft. experienced growing value and volume sales in the first quarter of 2020 in the fruit juice, nectar and drink (FJND) market, but marketing manager Anita Pusztai added that...
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Advertising: United they stand
Date: 2020-11-10 20:17:59
Atmedia has done a comprehensive survey on how campaigns in different channels of media influence product sales in the FMCG market. In this sector about 90 percent of advertising budgets...
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Disinfecting during the Covid-19 pandemic
Date: 2020-11-10 19:47:35
It doesn’t come as a surprise that the Covid-19 pandemic significantly increased the demand for cleaning products, especially for disinfectants. In the first seven months of 2020 cleaning product volume...
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The chocolate flavour still dominates
Date: 2020-11-10 12:34:51
Market research data indicates that shoppers staying home or wanting to get done with shopping quickly have resulted in a sales decrease in impulse product categories. Milk drinks and iced...
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GfK: consumer sentiment noticeably deteriorated in Germany
Date: 2020-10-22 11:04:18
As a result of the intensifying coronavirus pandemic, consumer sentiment deteriorated markedly in Germany in October, according to a survey by the GfK Nuremberg Economic Research Institute on Thursday. After...
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GVK: COVID affected purchasing power all across Europe
Date: 2020-10-20 11:53:06
In 2020, the average European citizen will have 773 euros less, a total of 13,894 income. However, there are significant differences in net income between the 42 countries surveyed: Liechtenstein,...
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Magazine: Europe is a stronghold of private label products
Date: 2020-10-12 07:20:18
Nielsen has prepared a study for the Private Labels Manufacturers Association (PLMA) yearbook, titled 2020 International Private Label Yearbook, according to which the market share of private label (PL) products...
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GfK increasingly important role of manufacturers, the responsibility of manufacturers
Date: 2020-09-28 11:41:25
At international level, GfK prioritises the continuous monitoring of customer attitudes related to sustainability. In Hungary, the last time we surveyed the environmental awareness of household managers was in May...
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GfK: minimally improved consumer sentiment in Germany in October
Date: 2020-09-23 11:02:48
German consumer sentiment is barely improving in October compared to the previous month, with minimal pessimism remaining, according to a forecast released by GfK’s Nuremberg-based Economic Research Institute published on...
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With efficient tools for achieving sustainability
Date: 2020-09-10 10:24:14
The pandemic came like an evolutionary shock to everyone, generating a crisis in demand and supply – and entailing an existential crisis as well. Hungarian FMCG companies reacted well to...
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IFA 2020: GfK and IFA enter into a new global partnership
Date: 2020-09-06 11:21:01
In a world of overflowing, confused, and misused data, getting structured insights from trillions of data is key to the success of any business. That’s why IFA, the leading global...
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GfK: consumer sentiment deteriorated in Germany
Date: 2020-08-31 11:05:56
Consumer sentiment deteriorated in August, according to a survey by the GfK Nuremberg Economic Research Institute, which casts doubt on whether household consumption is strong enough to revive an economy...
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Germans quit traditional retail units the most
Date: 2020-08-10 16:34:42
Last year the private consumption of retail goods dropped 1 percent in the EU-27. On average European Union consumers spend 29.9 percent of their money in classic stores. In this...
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Promotions day with prizes and expert speakers
Date: 2020-08-10 12:09:30
This year Trade magazin organised the ‘Most successful promotion of the year in 2019’ trade day online. There were nearly 100 participants, who could listen to exciting presentations too. In...
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Conscious consumers are living among us
Date: 2020-08-07 10:24:43
According to GfK, Hungary’s GDP growth in 2019 was one of the best in the European Union. The engine of retail sales growth was the increase in purchasing power. Last...
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Mineral waters going greener
Date: 2020-08-03 10:46:03
According to András Palkó, marketing operations manager of Coca-Cola HBC Magyarország, mineral water volume sales were up 4.6 percent in 2019 and value sales augmented by 7.2 percent in the...
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Consumer sentiment in Germany has improved significantly
Date: 2020-07-23 11:07:41
The consumer sentiment index of the GfK Economic Research Institute in Nuremberg, Germany, in August exceeded expectations, partly due to the reduction of VAT as part of the government’s economic...
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Magazine: Green products target conscious shopper groups
Date: 2020-07-20 07:28:27
In the drug and beauty product category, the values that small, alternative organic, eco and natural brands represent are now more and more adopted by the product lines and sub-brands...
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A GFK-survey about the retail scene of 2019
Date: 2020-06-10 11:04:05
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GfK Consumer changes – after the virus
Date: 2020-05-29 11:40:20
GfK Hungária conducted online research on the effects of the COVID-19 virus in more than 2,700 households. According to the most important findings of the research, customers tried to avoid...
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Firsthand information from market researchers: The first online TMC meetingPopai
Date: 2020-05-15 15:08:54
There were nearly 70 participants at the online club meeting organised by Trade magazin, Trade Marketing Club (TMC) and POPAI Association on 23 April. Trade magazin’s managing director and editor-in-chief...
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GFK: Customer needs keep changing
Date: 2020-04-27 10:42:24
Crises like COVID-19 create severe disruption across many fronts. But these overwhelming market fluctuations also include trend indicators that can help you master the crisis. By tracking sales and pricing...
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(HU) GfK: átalakulás a kereskedelemben
Date: 2020-04-09 08:15:52
Sorry, this entry is only available in HU....
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GfK’s German consumer sentiment index deteriorated significantly in April
Date: 2020-03-30 11:06:10
GfK’s German consumer sentiment index deteriorated significantly in April, and since 2009, it is the lowest German consumer sentiment – according to a survey published on the Institute’s website on...
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