Tag "Reckitt Benckiser"

30 éve számíthatunk a Reckitt márkáira Magyarországon

A Reckitt Benckiser Group PLC egy brit multinacionális, fogyasztási cikkeket gyártó vállalat, amelynek székhelye az angliai Slough-ban található. A Reckitt több mint 60 országban van jelen, és közel 40 ezer embert foglalkoztat. Egészségügyi, higiéniai és étrend-kiegészítő termékeit...

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A fájdalom válság idején is nagy úr!

Az elmúlt időszak gazdasági és egyéb hatásai a vény nélkül kapható termékek piacát is jelentős mértékben érintették. A fogyasztók sokkal tudatosabban határozták meg, melyek azok a termékkörök, amelyekre tudnak és...

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Magazine: The picture is getting clearer

Viktória Müller, Unilever Magyarország Kft.’s brand manager told our magazine that demand increased for cleaning products with a disinfecting function. “Branded products have improved their performance, as shoppers trust these...

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Magazine: Focusing on the comfort and safety of babies

NielsenIQ data reveals that volume sales were only up 1.3% in the diaper category in 2021. Gréta Tölgyesi, Essity Hungary Kft.’s senior brand manager: “As for the 7% increase in...

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Magazine: Removing grease is not enough

The markets of both manual washing-­up liquids and dishwasher detergents have grown, partly due to the increased importance of hygiene and the fact that customers spent more time at home....

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Reckitt to sell E45 skincare brand

In an effort to concentrate on areas promising higher growth, Reckit Benckiser decided to trim its portfolio and sell E45 skincare brand to Karo Pharma for GBP 200 million. pounds....

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Business Days 2020 – Our conference wasn’t cancelled…Vol. 3

On Thursday morning Bálint Zsinkó, a member of the Chain Bridge Club and Zoltán Fekete, secretary general of Branded Goods Association Hungary were the moderators. Governments and rooms for manoeuvre...

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Magazine: Hygiene comes first

According to Beatrix Szécsényi, senior trade and customer marketing manager of Reckitt Benckiser Kft., disinfectant cleaning product value sales jumped 40 percent and volume sales were up 26 percent in...

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Magazine: Cleanliness is more important than ever before!

Zsuzsa Petrikovics, brand manager of Unilever Magyarország Kft. reported to Trade magazin that sales in the cleaning product category grew by a single-digit number in 2019. Then in March-April 2020...

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Reckitt Benckiser uses cleaning brands to enter into partnerships

Building on the strength of Lysol and Dettol brands, Reckitt Benckiser is seeking supply and sanitation deals with travel companies and hotels, as the coronavirus crisis makes hygiene a high priority. At the...

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Promotions day with prizes and expert speakers

This year Trade magazin organised the ‘Most successful promotion of the year in 2019’ trade day online. There were nearly 100 participants, who could listen to exciting presentations too. In...

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Reckitt Benckiser Partners With Yoyo In France For Plastic Recycling Pilot

British household goods maker Reckitt Benckiser has announced a partnership with French start-up company Yoyo to step up plastic recycling. The initiative will involve a five-month pilot project aimed at...

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Magazine: In the first line of CSR – CSR Hungary Awards 2019

For 12 years CSR Hungary has been rewarding the firms and organisations that take corporate social responsibility seriously. In 2019 22 winners were announced and at the award ceremony CSR...

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The Trade Parliament was in session (Part 2)

On Thursday the day’s topic was hypermarkets, discounters, drugstores and e-commerce. The moderators of the day’s work were Zoltán Fekete, secretary general of Branded Goods Association Hungary and HD Group’s...

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Reckitt Benckiser Opens Science And Innovation Centre In Hull

British household goods maker Reckitt Benckiser has inaugurated a state-of-the-art science and innovation centre in Hull as part of its £200 million (€235.7 million) investment in the UK. The innovation...

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Magazine: Dishwashers are taking over

According to Dóra Szűcs, brand manager of Henkel Magyarország Kft., the engine of the washing-up product sales growth is the increasing penetration of dishwashers. The sales growth is the biggest...

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Magazine: There is no stopping until perfection is reached

Value sales have increased recently in the shaving product market. Consumers have started buying more expensive products in the category. The category is very much seasonal: value sales in the...

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New commercial leader at Danone

From July 1st, the new commercial leader of Danone is Fabrizio Sforza, wo has a significan past in the FMCG-field...

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