Tag "Nielsen"
Magazine: Expanding free-from universe
In line with global trends, free-from products are more and more popular in Hungary as well. Health-conscious shoppers can be satisfied, as a large selection of gluten-free, lactose-free, low-sugar, low-carb...
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Gin’s big bang in bars
Hungarian gin drinkers care about quality: the sales growth was the biggest in the premium and super premium segments in the last year – informed Sára Palcsó, marketing director of...
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Nielsen: here’s the 2021 TV market overview
In 2021, the total population spent an average of 4 hours and 54 minutes per day in front of tv sets, which was only 1 minute less than the tv...
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Szallas Group: the Hungarians’ desire to travel did not decrease
The coronavirus pandemic has reduced reluctance to travel less than expected this year, and consumers may be more willing to travel next year, according to a joint, representative study by...
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New feature with Nielsen Brandbank
Nielsen Brandbank, the leading provider of digital product content solutions, unveils new content capabilities as part of their new Shopper Experience Platform. This platform enables brands to understand how complete...
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(HU) Tízmillió reklámfilm országa vagyunk
Sorry, this entry is only available in Hungarian....
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Efficiency, scent and something extra
In 2020 the value of the laundry detergent market increased by 2.5 percent, which was much less than the +7.2 percent in 2019; volume sales stagnated last year – informed...
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Pandemic brings the eco-trend to a halt
According to Yvette Krubl, Procter&Gamble’s communications PR manager in Central Europe, there has been no major transformation in the laundry detergent and fabric softener market if the changes generated by...
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Iced coffee is as cool as before
In the last few years the iced coffee category was developing nicely and the pandemic didn’t stop this process. According to Brigitta Fekete, FrieslandCampina Hungária Zrt.’s brand manager (Landliebe, Milli),...
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The excitement of discovery
Gin’s share in the Hungarian spirits market is 2.26 percent at 488,000 litres, while in the market of quality spirits gin has a 2.2-percent share with 210,000-litre sales – we...
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Shoppers expect more from flavoured waters
According to the Hungarian Mineral Water, Fruit Juice and Soft Drink Association (MÁGYÜSZ), flavoured mineral water sales fell by 18 percent in 2020. The reason behind this sales drop was...
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Magazine: Beauty salon closures entailed record retail sales last year
Since beauty salons had to close because of the pandemic, many people bought hair removal devices for home use last year. Orbico Hungary is the exclusive Hungarian distributor of Braun...
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Magazine: Restructuring and renewal
Unilever Magyarország Kft.’s experts quoted Nielsen data to reveal that the shower gel market expanded by 2.09 percent in value in 2020, while in volume sales it stayed put. Value...
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(HU) Magazin: Öt rész vodka, egy rész COVID!
Vodka is the best-selling spirit in the world in terms of quantity, but recently sales have been declining until 2019, when this negative trend seemed to come to a halt....
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Magazine: Cereal successes
Last spring households were stockpiling different cereal products too, although not to the same extent. For instance various cereal-based bars were affected negatively by the lockdown. Tamás Simonics, Nestlé Hungária Kft.’s...
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Magazine: We don’t hesitate when it comes to doing the dishes
According to Dóra Szűcs, brand manager of Henkel Magyarország Kft., the coronavirus pandemic influences the washing-up product market too, as sales grew by two-digit numbers in 2020 for the first...
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No trade show in May, but a green light for December
Normally the Private Label Manufacturers Association organises the ‘World of Private Label’ trade show in May. Because of the pandemic this year’s event will take place on 14-15 December, in...
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Magazine: Pandemic reshapes the intimate hygiene market
According to Viktória Szabó, brand activation manager of Johnson & Johnson Kft., women spending more time at home due to the pandemic favoured sanitary pad sales to tampons. Although hypermarkets...
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Our face is our business card, so let’s take good care of it!
Market players in the face care category also had to face unexpected conditions in 2020. Richard Dani, the head of Alveola Kft.’s trade division explained that the measures imposed to...
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Fragrances tuned to moods
The breakout of the COVID-19 pandemic changed our lives, many people started working from home, people meet others much less often and they don’t frequent gyms. Consequently, deodorant sales reduced...
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A treasure of the Hungarian Sea
Doctor Balaton is the title of TV2 Group’s fully Hungarian daily television series, which started at the end of December 2020. The story unfolds in the Lake Balaton – the...
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Barilla Group unveils Mulino Bianco pancakes in breakfast range
Italy’s Barilla Group has launched ready-to-eat pancakes under its Mulino Bianco bakery breakfast range. Mulino Bianco Pancakes are made with flour, sugar, eggs from free-range hens and 100-percent fresh Italian milk. The pancakes...
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Drown in flavours
Home cooking and baking became widespread in the last 12 months when people were mostly staying at home. Thanks to this, sales of spices, marinades and sauces increased. According...
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Private Label Today
First published in 1998, PLMA’s International Private Label Yearbook now covers trends in more than 7,000 product categories. According to Nielsen retailer brands sustained their market share position above 30%,...
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It is great to be out and about, but now is a time when there is no place like home!
According to a survey that Nielsen did, before the coronavirus 91 percent of coffee drinkers had coffee in their homes every day and 53 percent drank one at their workplace...
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Fizzy times
András Palkó, marketing operations manager of Coca-Cola HBC Magyarország told our magazine that buying and consumption habits have changed in the soft drink market due to the pandemic. Still, in...
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Waves coming and going in the fruit juice sea
In the 1st quarter of 2020 the experts of Sió-Eckes Kft. observed dynamically growing value and volume sales in the FJND market. Sales were also increasing in the June-September period,...
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Magazine: Mothers’ trust is difficult to win and easy to lose
In the baby care market the Pampers brand of Procter&Gamble has observed sales growth recently, especially in the wet wipe segment. Yvette Krubl, the company’s communications PR manager in Central...
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The pet food market is alive and kicking
Pet food is one of those product categories where the COVID-19 pandemic caused no damage. Sales grew by more than 10 percent in 2020 too and this dynamism continued in...
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Magazine: Makeup or face mask?
According to Beatrix Palincsár, sales and marketing director of Dovex Kft., 2020 brought a decline in demand for decorative cosmetics due to the pandemic. Face mask wearing, working from home...
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