Tag "Nielsen"

Magazine: Strong brands, strong flavours

They don’t care about the pandemic or the changes of seasons: wet condiment (ketchup, mustard and mayonnaise) and horseradish sales continue to grow. Anita Plánk, ideation lead of Unilever Magyarország...

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FMCG at the time of the coronavirus pandemic

If we want to imagine what kind of year is waiting for FMCG market players, first we need to take a good look at what 2020 brought. It goes without...

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Big numbers from the first PLMA online Show

On 1-4 December 2020 the Private Label Manufacturers Association (PLMA) organised the first and the biggest online ‘World of Private Label’ trade show. 1,060 exhibitors from 61 countries – among...

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Makeup or face mask?

According to Beatrix Palincsár, sales and marketing director of Dovex Kft., 2020 brought a decline in demand for decorative cosmetics due to the pandemic. Face mask wearing, working from home...

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Magazine: It has never been truer: Cleanliness is next to healthiness!

Zsuzsa Petrikovics, Unilever Magyarország Kft.’s brand manager reported to Trade magazin that the pandemic induced a 35-percent rise in cleaning product sales in 2020. She revealed that sales grew way...

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Magazine: Our stomachs are used to bitters!

Nearly 45,000 thousand litres of bitter liqueur was sold in Hungary last year. Sára Palcsó, marketing director of Zwack Unicum told our magazine that the market of top brands got...

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Magazine: Let’s have something healthy that is ready in no time!

The first half of 2020 was a difficult period for frozen fruit and vegetable companies. Dr Adrienn Losó, managing director of MIRELITE MIRSA Zrt. explained that several fruit varieties were...

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Magazine: Business Days 2020 – Our conference was not cancelled… Vol. 2

E-commerce, drugstores and discount supermarkets were the topics of the day’s first roundtable discussion. Changing consumption habits in the light of the pandemic   The ‘conductor’ of the morning concerts...

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European overview – Nielsen 2020

In 2020 European FMCG market grew 8,3% so far. Brands outgrew private labels both in the traditional and online channels, by Nielsen presentation at PLMA online show. The Nielsen presentation...

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Magazine: Wieners and frankfurters: A developing category

Wieners and frankfurters still have the biggest share in the meat product category, 14 percent in value and 20 percent in volume. Data by Pick Szeged reveal that volume sales...

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