Nielsen - Trademagazin

Spain’s Deoleo Sees Olive Oil Prices Staying High Until June 2024
Date: 2023-11-09 09:50:49

Olive oil prices in Spain will remain at record levels at least until June after a drought hit the south of the country for the second year in a row, Deoleo,...

The value of the Hungarian coffee market increased by twenty percent in 2022, but the volume decreased
Date: 2023-07-07 12:17:44

Due to the significant increase in the price of raw materials, the value of the Hungarian retail coffee market increased by 20 percent to HUF 82.8 billion last year, but...

Nielsen: We bought half as much beer at the world championship as we did during the two weeks of the European Championship
Date: 2022-12-16 12:33:48

Two-thirds of Hungarians watch the World Cup in Qatar in company, but many also sit down alone for the sake of a World Cup match, NielsenIQ’s consumer research shows. Fans...

European customers are under pressure, but Christmas can be a ray of hope
Date: 2022-10-10 14:54:07

According to two NielsenIQ studies, even though inflation has a strong impact on European shoppers, they are sticking to their Christmas shopping plans for the time being. NielsenIQ Consumer Insights’...

Breakfast in the morning, midday and in the evening
Date: 2022-09-21 10:24:29

Neither what we have for breakfast, nor our breakfast habits are the same as they used to be 10-20 years ago. Perhaps the biggest change is that the term “breakfast”...

Report shows modern consumers demand transparency form brands
Date: 2022-08-22 07:15:45

Sustainability and ethical claims are becoming increasingly important to consumers who don’t just want to eat nutritious food but also spend their money with brands and retailers that promote a...

Hair care goes way beyond hygiene
Date: 2022-07-11 09:22:30

Those days when washing hair was a simple hygiene and care routine are behind us, today it is a real beauty care practice. Zsófia Gózon-Karajz, L’Oréal Magyarország Kft.’s trade marketing...

Magazine: Gin’s big bang in bars
Date: 2022-06-01 06:03:38

Hungarian gin drinkers care about quality: the sales growth was the biggest in the premium and super premium segments in the last year – informed Sára Palcsó, marketing director of...

The barbecue season generates billions in traffic
Date: 2022-05-17 11:21:53

The market for grilled sausages exceeded the turnover of 4.5 billion forints in the period from March last year to February this year, which is a 7 percent increase in...

Magazine: Expanding free-from universe
Date: 2022-05-05 10:48:26

In line with global trends, free-from products are more and more popular in Hungary as well. Health-conscious shoppers can be satisfied, as a large selection of gluten-free, lactose-free, low-sugar, low-carb...

Nielsen: here’s the 2021 TV market overview
Date: 2022-03-31 10:16:15

In 2021, the total population spent an average of 4 hours and 54 minutes per day in front of tv sets, which was only 1 minute less than the tv...

Szallas Group: the Hungarians’ desire to travel did not decrease
Date: 2021-12-07 10:49:54

The coronavirus pandemic has reduced reluctance to travel less than expected this year, and consumers may be more willing to travel next year, according to a joint, representative study by...

New feature with Nielsen Brandbank
Date: 2021-11-19 10:14:20

Nielsen Brandbank, the leading provider of digital product content solutions, unveils new content capabilities as part of their new Shopper Experience Platform. This platform enables brands to understand how complete...

(HU) Tízmillió reklámfilm országa vagyunk
Date: 2021-09-15 10:33:33

Sorry, this entry is only available in Hungarian....

Efficiency, scent and something extra
Date: 2021-08-26 14:41:04

In 2020 the value of the laundry detergent market increased by 2.5 percent, which was much less than the +7.2 percent in 2019; volume sales stagnated last year – informed...

Pandemic brings the eco-trend to a halt
Date: 2021-07-22 08:52:55

According to Yvette Krubl, Procter&Gamble’s communications PR manager in Central Europe, there has been no major transformation in the laundry detergent and fabric softener market if the changes generated by...

Iced coffee is as cool as before
Date: 2021-07-06 10:43:07

In the last few years the iced coffee category was developing nicely and the pandemic didn’t stop this process. According to Brigitta Fekete, FrieslandCampina Hungária Zrt.’s brand manager (Landliebe, Milli),...

The excitement of discovery
Date: 2021-07-02 10:47:27

Gin’s share in the Hungarian spirits market is 2.26 percent at 488,000 litres, while in the market of quality spirits gin has a 2.2-percent share with 210,000-litre sales – we...

Shoppers expect more from flavoured waters
Date: 2021-07-01 10:25:46

According to the Hungarian Mineral Water, Fruit Juice and Soft Drink Association (MÁGYÜSZ), flavoured mineral water sales fell by 18 percent in 2020. The reason behind this sales drop was...

Magazine: Beauty salon closures entailed record retail sales last year
Date: 2021-06-24 06:45:28

Since beauty salons had to close because of the pandemic, many people bought hair removal devices for home use last year. Orbico Hungary is the exclusive Hungarian distributor of Braun...

Magazine: Restructuring and renewal
Date: 2021-06-17 07:14:57

Unilever Magyarország Kft.’s experts quoted Nielsen data to reveal that the shower gel market expanded by 2.09 percent in value in 2020, while in volume sales it stayed put. Value...

(HU) Magazin: Öt rész vodka, egy rész COVID!
Date: 2021-05-28 07:19:38

Vodka is the best-selling spirit in the world in terms of quantity, but recently sales have been declining until 2019, when this negative trend seemed to come to a halt....

Magazine: Cereal successes
Date: 2021-05-25 06:18:26

Last spring households were stockpiling different cereal products too, although not to the same extent. For instance various cereal-based bars were affected negatively by the lockdown. Tamás Simonics, Nestlé Hungária Kft.’s...

Magazine: We don’t hesitate when it comes to doing the dishes
Date: 2021-05-21 10:55:48

According to Dóra Szűcs, brand manager of Henkel Magyarország Kft., the coronavirus pandemic influences the washing-up product market too, as sales grew by two-digit numbers in 2020 for the first...

No trade show in May, but a green light for December
Date: 2021-05-17 15:01:44

Normally the Private Label Manufacturers Association organises the ‘World of Private Label’ trade show in May. Because of the pandemic this year’s event will take place on 14-15 December, in...

Magazine: Pandemic reshapes the intimate hygiene market
Date: 2021-05-13 07:34:18

According to Viktória Szabó, brand activation manager of Johnson & Johnson Kft., women spending more time at home due to the pandemic favoured sanitary pad sales to tampons. Although hypermarkets...

Our face is our business card, so let’s take good care of it!
Date: 2021-05-10 08:04:13

Market players in the face care category also had to face unexpected conditions in 2020. Richard Dani, the head of Alveola Kft.’s trade division explained that the measures imposed to...

Fragrances tuned to moods
Date: 2021-05-10 07:45:21

The breakout of the COVID-19 pandemic changed our lives, many people started working from home, people meet others much less often and they don’t frequent gyms. Consequently, deodorant sales reduced...

A treasure of the Hungarian Sea
Date: 2021-05-07 10:13:47

Doctor Balaton is the title of TV2 Group’s fully Hungarian daily television series, which started at the end of December 2020. The story unfolds in the Lake Balaton – the...

Barilla Group unveils Mulino Bianco pancakes in breakfast range
Date: 2021-04-28 15:05:22

Italy’s Barilla Group has launched ready-to-eat pancakes under its Mulino Bianco bakery breakfast range. Mulino Bianco Pancakes are made with flour, sugar, eggs from free-range hens and 100-percent fresh Italian milk. The pancakes...

Spain’s Deoleo Sees Olive Oil Prices Staying High Until June 2024 Date: 2023-11-09 09:50:49

The value of the Hungarian coffee market increased by twenty percent in 2022, but the volume decreased Date: 2023-07-07 12:17:44

Nielsen: We bought half as much beer at the world championship as we did during the two weeks of the European Championship Date: 2022-12-16 12:33:48

European customers are under pressure, but Christmas can be a ray of hope Date: 2022-10-10 14:54:07

Breakfast in the morning, midday and in the evening Date: 2022-09-21 10:24:29

Report shows modern consumers demand transparency form brands Date: 2022-08-22 07:15:45

Hair care goes way beyond hygiene Date: 2022-07-11 09:22:30

Magazine: Gin’s big bang in bars Date: 2022-06-01 06:03:38

The barbecue season generates billions in traffic Date: 2022-05-17 11:21:53

Magazine: Expanding free-from universe Date: 2022-05-05 10:48:26

Nielsen: here’s the 2021 TV market overview Date: 2022-03-31 10:16:15

Szallas Group: the Hungarians’ desire to travel did not decrease Date: 2021-12-07 10:49:54

New feature with Nielsen Brandbank Date: 2021-11-19 10:14:20

(HU) Tízmillió reklámfilm országa vagyunk Date: 2021-09-15 10:33:33

Efficiency, scent and something extra Date: 2021-08-26 14:41:04

Pandemic brings the eco-trend to a halt Date: 2021-07-22 08:52:55

Iced coffee is as cool as before Date: 2021-07-06 10:43:07

The excitement of discovery Date: 2021-07-02 10:47:27

Shoppers expect more from flavoured waters Date: 2021-07-01 10:25:46

Magazine: Beauty salon closures entailed record retail sales last year Date: 2021-06-24 06:45:28

Magazine: Restructuring and renewal Date: 2021-06-17 07:14:57

(HU) Magazin: Öt rész vodka, egy rész COVID! Date: 2021-05-28 07:19:38

Magazine: Cereal successes Date: 2021-05-25 06:18:26

Magazine: We don’t hesitate when it comes to doing the dishes Date: 2021-05-21 10:55:48

No trade show in May, but a green light for December Date: 2021-05-17 15:01:44

Magazine: Pandemic reshapes the intimate hygiene market Date: 2021-05-13 07:34:18

Our face is our business card, so let’s take good care of it! Date: 2021-05-10 08:04:13

Fragrances tuned to moods Date: 2021-05-10 07:45:21

A treasure of the Hungarian Sea Date: 2021-05-07 10:13:47

Barilla Group unveils Mulino Bianco pancakes in breakfast range Date: 2021-04-28 15:05:22