Tag "Nielsen"
Magazine: Strong brands, strong flavours
Date: 2021-03-03 07:28:07
They don’t care about the pandemic or the changes of seasons: wet condiment (ketchup, mustard and mayonnaise) and horseradish sales continue to grow. Anita Plánk, ideation lead of Unilever Magyarország...
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FMCG at the time of the coronavirus pandemic
Date: 2021-02-24 10:23:53
If we want to imagine what kind of year is waiting for FMCG market players, first we need to take a good look at what 2020 brought. It goes without...
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Big numbers from the first PLMA online Show
Date: 2021-02-22 10:07:21
On 1-4 December 2020 the Private Label Manufacturers Association (PLMA) organised the first and the biggest online ‘World of Private Label’ trade show. 1,060 exhibitors from 61 countries – among...
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Makeup or face mask?
Date: 2021-01-25 13:04:37
According to Beatrix Palincsár, sales and marketing director of Dovex Kft., 2020 brought a decline in demand for decorative cosmetics due to the pandemic. Face mask wearing, working from home...
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Magazine: It has never been truer: Cleanliness is next to healthiness!
Date: 2021-01-25 07:11:20
Zsuzsa Petrikovics, Unilever Magyarország Kft.’s brand manager reported to Trade magazin that the pandemic induced a 35-percent rise in cleaning product sales in 2020. She revealed that sales grew way...
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Magazine: Our stomachs are used to bitters!
Date: 2020-12-15 07:41:33
Nearly 45,000 thousand litres of bitter liqueur was sold in Hungary last year. Sára Palcsó, marketing director of Zwack Unicum told our magazine that the market of top brands got...
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Magazine: Let’s have something healthy that is ready in no time!
Date: 2020-12-14 07:44:21
The first half of 2020 was a difficult period for frozen fruit and vegetable companies. Dr Adrienn Losó, managing director of MIRELITE MIRSA Zrt. explained that several fruit varieties were...
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Magazine: Business Days 2020 – Our conference was not cancelled… Vol. 2
Date: 2020-12-07 06:51:39
E-commerce, drugstores and discount supermarkets were the topics of the day’s first roundtable discussion. Changing consumption habits in the light of the pandemic The ‘conductor’ of the morning concerts...
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European overview – Nielsen 2020
Date: 2020-12-02 11:24:00
In 2020 European FMCG market grew 8,3% so far. Brands outgrew private labels both in the traditional and online channels, by Nielsen presentation at PLMA online show. The Nielsen presentation...
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Magazine: Wieners and frankfurters: A developing category
Date: 2020-11-25 07:52:12
Wieners and frankfurters still have the biggest share in the meat product category, 14 percent in value and 20 percent in volume. Data by Pick Szeged reveal that volume sales...
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