Tag "Nielsen"

Nielsen: European retail sales increased by almost 10 percent due to the coronavirus

The Covid-19 pandemic had a dramatic impact on retail: after a subdued start to the year, the sector produced 9.8 percent nominal growth in the first quarter of 2020, compared...

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Magazine: In the land of the grill

Last summer was hot, so the barbecue season was successful, but nothing is sure about this season. Ágnes Kalácska, marketing and sales manager of Bonafarm Zrt. told our magazine that...

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Magazine: The disruption of retail from 2019 to 2020

Hungarian consumer confidence was at 78 points at the end of 2019 – the European average was 86 points. At this time 38 percent of Hungarians were optimistic about their...

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At the peak of the exit restriction, the turnover of beer increased by one-fifth

In the “high season” of the curfew, ie in March-April 2020, the domestic retail turnover of beer exceeded 25 billion HUF, which represents an increase of 18 percent in value...

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Time is up for hobby horticulture – Zsendülés conference in Szeged, 5-6 March 2020

The 6th Zsendülés conference was organised in Hotel Forrás in Szeged. József Rácz, president of Kert-Ész Club Association welcomed participants, and his speech was followed by presentations about the state...

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Firsthand information from market researchers: The first online TMC meetingPopai

There were nearly 70 participants at the online club meeting organised by Trade magazin, Trade Marketing Club (TMC) and POPAI Association on 23 April. Trade magazin’s managing director and editor-in-chief...

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Magazine: Mild but strict solutions against the insect invasion

There has been a sales growth in the market of insecticides and insect repellents recently, due to the invasion of various insects. For instance last June-July a mosquito invasion occurred....

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Magazine: The rebirth of gin

In the last 2-3 years gin became a very trendy drink all over the world. In Hungary gin sales augmented by 40 percent in 2017-2018, and forecasts predict that in...

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Magazine: Only the best will do in baby care!

When buying baby care products, for consumers the number one factor is quality. Viktória Szabó, brand activation manager of Johnson & Johnson Kft. informed us that value sales stayed put...

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Both adults ad children watch more tv

Among children, and in the morning, the time spent watching TV in Hungary increased the most as a result of the restrictive measures taken by the coronavirus epidemic, but the...

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