Nielsen - Trademagazin

The GfK market research company may have a new owner
Date: 2016-08-25 11:32:47

German market research firm GfK named an executive from its main shareholder as its chairman on Thursday, on the same day a magazine reported the shareholder was considering a sale...

Nielsen: one in three TV users also watch programs on Internet
Date: 2016-08-23 11:30:03

Every third Hungarian television consumer over age four watches programs on Internet as well, while domestic television contents 16 percent. Hungary's most popular programs on the net are sports (35...

Nielsen: the Hungarian consumer confidence fell in the second quarter
Date: 2016-08-02 11:50:57

The consumer confidence index in Hungary decreased: the second quarter’s 57 points is 4 points less than the first quarter’s 61 points. However, if we compare it with the 55...

The Brandbank, a member of the Nielsen Group enters the US market as the data service provider of Walmart
Date: 2016-07-26 11:41:13

On 29 June 2016, Nielsen announced the launch of Brandbank into the U.S. Consumer Packaged Goods and retail market, integrated into Wal-Mart's systems as an approved content service provider. Brandbank,...

Food trade’s TV spots reached the highest number of viewers in June among the product categories
Date: 2016-07-19 11:59:14

The longest average daily TV watching time was measured within the age group over 60, while the the 18-29 age group watched the TV the least. On list price, advertising...

Small decrease in the consumer confidence index
Date: 2016-06-29 10:06:38

In Q1 2016 a 61-point consumer confidence index was measured in Hungary, which is 2 points below the 63-point level of Q4 2015. However, if we compare the 61 points...

The Nielsen bought the market leader sports marketing company
Date: 2016-06-23 11:20:50

The Nielsen consumer information and knowledge company has become the number one provider of analyzes of the growing sports sector. The company expands its sports-related deals globally. The Nielsen consumer...

Nielsen: Nearly half of the Hungarians are happy to hunt for good promotions in stores
Date: 2016-06-16 11:53:45

Excitement is part of the joy of shopping caused by the hunting for discount promotions. Nearly half of the Hungarian consumers (48%) is pleased to dedicate the time to get...

Food TV ads reached the most viewers in May
Date: 2016-06-14 11:52:54

Within the sectors, the TV ads of foods reached the most viewers among the 18-49 year-old viewers in May this year, just like in May 2015. Most recently, the Nielsen...

Every twentieth grocery store closed in one year
Date: 2016-05-31 10:05:35

Early 2016 there were 16,869 grocery stores in Hungary, 5 percent less than a year before: 860 shops closed for good, mainly traditional 200m² and smaller units, especially in the...

Changes in what consumers expect from shops
Date: 2016-05-30 10:08:03

According to the latest Nielsen Shopper Trends study on consumption habits, when people decide which grocery store to visit, the number one factor that influences them is that shopping is...

Nielsen: a sales increase in domestic food stores
Date: 2016-05-27 11:50:40

The value of Hungarian food retail sales increased by 4.6 percent during the first quarter, compared to the first three months of last year. It is the third largest increase...

Consumer confidence fell in Hungary, as in other 16 European countries
Date: 2016-05-18 11:59:35

Consumer confidence index decreased in Hungary in the first quarter to 61 points from the 63 points of last year's fourth quarter. Thus, we belong to the seventeen European countries,...

Nielsen: trade advertisings have increased
Date: 2016-05-11 11:55:53

Trade advertising increased significantly, after the stores can remain open again on Sundays. While in case of spots promoting trade, the Nielsen Közönségmérés Kft. (Nielsen Audience Measurement Ltd.) registered a...

Nielsen: the importance of local and global brands in buying decisions
Date: 2016-05-09 11:55:05

Two-third of the Hungarian consumers (65%) say that the origin of the brands affect their purchase decisions more, than nine other aspects, which include the price, taste, function or packaging....

Nielsen: slice chocolate commercials were seen by the most viewers
Date: 2016-04-20 11:43:59

Slice chocolate commercials at foods and toothpaste commercials at body lotion reached the most TV viewers in the first quarter this year – according to the data of the Nielsen...

Consumer confidence grew again
Date: 2016-04-20 10:57:50

The consumer confidence index was up once again in Hungary: the 63 points in the 4th quarter was 2 points higher than the index of the 3rd quarter. As a...

Value sales up, volumes sales down
Date: 2016-04-19 10:44:40

Last year 1 percent less insecticide and insect repellent products were sold in FMCG retail than in 2014, but value sales grew by 5 percent. The size of the annual...

Nielsen expands its e-commerce potential
Date: 2016-04-15 11:30:06

Nielsen is a global information and knowledge services company and the e-commerce analyst Profitero company concluded a strategic alliance to unite the Profitero’s Digital Shelf 360 application package with Nielsen's...

The number of domestic food stores fell by 5 percent in one year
Date: 2016-04-11 11:38:01

A total of 16 869 general food stores were operating in Hungary at the beginning of this year; 5 percent less than a year before. 860 stores have disappeared from...

Nielsen: cleaning habits
Date: 2016-04-06 11:19:34

The dust and dirt remain the enemy consumers of worldwide. It is not surprising that we spend lot of time to clean our homes and keep our clothes clean. According...

Nielsen: we want a pleasant shopping experience when we choose a store
Date: 2016-04-01 11:55:29

When people generally select among four or five grocery stores the number one aspect is the pleasant purchasing experience. The second most important factor is to find easily and quickly...

Easter ham market over seven billion HUF last year
Date: 2016-03-22 11:55:14

The retail sales of ham and smoked meat generated revenues of over 7 billion HUF around Easter in March-April last year. This is 5 percent more than in the same...

Volume sales grew above the average in four categories
Date: 2016-03-22 10:37:29

Nielsen measures eight cleaning product categories, the combined sales of which reached HUF 25 billion in the last November-October period. Values sales surged 5 percent – a bit less than...

More deodorant purchased
Date: 2016-03-21 10:14:48

Deodorant is one of the top 5 highest-turnover categories from the 70 household chemical and cosmetics categories audited by Nielsen. Between November 2014 and October 2015 the size of the...

Nielsen: medical products and food TV ads to get the most views
Date: 2016-03-18 11:38:23

The TV spots of pharmaceutical compositions and food products, beauty products and TV ads of trade reached the most TV viewers of 18-49-year-old in February this year. The Nielsen Audience...

Few Hungarians are willing to switch to online tv instead of traditional tv
Date: 2016-03-16 10:51:55

Sorry, this entry is only available in HU....

The growth rate of food retail has slowed
Date: 2016-03-10 11:46:41

Food retail sales growth rate slowed in the past twelve months. Between February 2015 and January 2016 the turnover of food retail increased by 4 percent to almost 1550 billion...

Nielsen: Easter candies were sold in a value of nearly 4 billion HUF last year
Date: 2016-03-04 11:35:19

About 844 tons of chocolate bunnies, eggs and other festive sweets were sold by retail last year during the Easter period in a value of almost 4 billion HUF. In...

The retail sales of private label products increased by six percent, to 492 billion HUF
Date: 2016-03-01 11:58:04

Customers spent about 492 billion HUF on the private label products of the chain of stores last year, six percent more than in the year before. The expansion of private...

The GfK market research company may have a new owner Date: 2016-08-25 11:32:47

Nielsen: one in three TV users also watch programs on Internet Date: 2016-08-23 11:30:03

Nielsen: the Hungarian consumer confidence fell in the second quarter Date: 2016-08-02 11:50:57

The Brandbank, a member of the Nielsen Group enters the US market as the data service provider of Walmart Date: 2016-07-26 11:41:13

Food trade’s TV spots reached the highest number of viewers in June among the product categories Date: 2016-07-19 11:59:14

Small decrease in the consumer confidence index Date: 2016-06-29 10:06:38

The Nielsen bought the market leader sports marketing company Date: 2016-06-23 11:20:50

Nielsen: Nearly half of the Hungarians are happy to hunt for good promotions in stores Date: 2016-06-16 11:53:45

Food TV ads reached the most viewers in May Date: 2016-06-14 11:52:54

Every twentieth grocery store closed in one year Date: 2016-05-31 10:05:35

Changes in what consumers expect from shops Date: 2016-05-30 10:08:03

Nielsen: a sales increase in domestic food stores Date: 2016-05-27 11:50:40

Consumer confidence fell in Hungary, as in other 16 European countries Date: 2016-05-18 11:59:35

Nielsen: trade advertisings have increased Date: 2016-05-11 11:55:53

Nielsen: the importance of local and global brands in buying decisions Date: 2016-05-09 11:55:05

Nielsen: slice chocolate commercials were seen by the most viewers Date: 2016-04-20 11:43:59

Consumer confidence grew again Date: 2016-04-20 10:57:50

Value sales up, volumes sales down Date: 2016-04-19 10:44:40

Nielsen expands its e-commerce potential Date: 2016-04-15 11:30:06

The number of domestic food stores fell by 5 percent in one year Date: 2016-04-11 11:38:01

Nielsen: cleaning habits Date: 2016-04-06 11:19:34

Nielsen: we want a pleasant shopping experience when we choose a store Date: 2016-04-01 11:55:29

Easter ham market over seven billion HUF last year Date: 2016-03-22 11:55:14

Volume sales grew above the average in four categories Date: 2016-03-22 10:37:29

More deodorant purchased Date: 2016-03-21 10:14:48

Nielsen: medical products and food TV ads to get the most views Date: 2016-03-18 11:38:23

Few Hungarians are willing to switch to online tv instead of traditional tv Date: 2016-03-16 10:51:55

The growth rate of food retail has slowed Date: 2016-03-10 11:46:41

Nielsen: Easter candies were sold in a value of nearly 4 billion HUF last year Date: 2016-03-04 11:35:19

The retail sales of private label products increased by six percent, to 492 billion HUF Date: 2016-03-01 11:58:04