Nielsen - Trademagazin

Recalibrated Consumption Dynamics in a COVID-19 Altered World
Date: 2020-07-14 19:00:42

As many markets across the globe begin to ease living restrictions and many consumers start to take tentative steps outside their homes, the world they are returning to is far...

Nielsen: European retail sales increased by almost 10 percent due to the coronavirus
Date: 2020-06-30 11:49:57

The Covid-19 pandemic had a dramatic impact on retail: after a subdued start to the year, the sector produced 9.8 percent nominal growth in the first quarter of 2020, compared...

Magazine: The disruption of retail from 2019 to 2020
Date: 2020-06-19 07:32:30

Hungarian consumer confidence was at 78 points at the end of 2019 – the European average was 86 points. At this time 38 percent of Hungarians were optimistic about their...

At the peak of the exit restriction, the turnover of beer increased by one-fifth
Date: 2020-06-10 11:50:13

In the “high season” of the curfew, ie in March-April 2020, the domestic retail turnover of beer exceeded 25 billion HUF, which represents an increase of 18 percent in value...

Time is up for hobby horticulture – Zsendülés conference in Szeged, 5-6 March 2020
Date: 2020-05-22 10:01:19

The 6th Zsendülés conference was organised in Hotel Forrás in Szeged. József Rácz, president of Kert-Ész Club Association welcomed participants, and his speech was followed by presentations about the state...

Firsthand information from market researchers: The first online TMC meetingPopai
Date: 2020-05-15 15:08:54

There were nearly 70 participants at the online club meeting organised by Trade magazin, Trade Marketing Club (TMC) and POPAI Association on 23 April. Trade magazin’s managing director and editor-in-chief...

Magazine: Mild but strict solutions against the insect invasion
Date: 2020-05-13 07:28:10

There has been a sales growth in the market of insecticides and insect repellents recently, due to the invasion of various insects. For instance last June-July a mosquito invasion occurred....

Magazine: The rebirth of gin
Date: 2020-05-05 07:27:13

In the last 2-3 years gin became a very trendy drink all over the world. In Hungary gin sales augmented by 40 percent in 2017-2018, and forecasts predict that in...

Magazine: Only the best will do in baby care!
Date: 2020-04-29 07:47:56

When buying baby care products, for consumers the number one factor is quality. Viktória Szabó, brand activation manager of Johnson & Johnson Kft. informed us that value sales stayed put...

Both adults ad children watch more tv
Date: 2020-04-22 10:39:14

Among children, and in the morning, the time spent watching TV in Hungary increased the most as a result of the restrictive measures taken by the coronavirus epidemic, but the...

Nielsen: Covid-19 Concerns Are a Likely Tipping Point for Local Brand Growth
Date: 2020-04-21 10:11:47

Never mind national pride, opting for locally produced products may fast become a necessity for retailers and consumers concerned about products originating from countries where novel coronavirus (COVID-19) has spread....

Nielsen declining epidemic demand
Date: 2020-04-08 11:50:52

Between the 8th and the 14th week there was a price increase of barely 1 percent; in week 13, the turnover of hypermarkets, supermarkets and drugstores increased by only 4...

Nielsen: we spent 57 billion HUF in hypermarkets, supermarkets and drugstores Between March 9-14
Date: 2020-03-30 12:55:10

By the time of COVID-19 coronavirus outbreak (week 10), 98 percent of Hungarians had heard of the epidemic, and six out of 10 were worried about it before the infection...

Retail sales in Romania increased significantly in late February and early March
Date: 2020-03-27 11:05:25

Retail sales in Romania increased by 37 percent between February 23 and March 15, due to the coronavirus epidemic – the international market research firm Nielsen announced on Friday. Nielsen...

Environmental protection and digitalisation are the greatest challenges
Date: 2020-03-27 10:24:28

Between 13 and 15 November 2019 the Hungarian Cosmetics and Household Chemicals Association (KOZMOS) organised its annual conference. Our magazine interviewed István Murányi, general secretary of KOZMOS. How long does...

Magazine: They deliver flavour and give something extra
Date: 2020-03-25 10:29:28

The category of wet condiments and dressings consists of several different types of products –and each has a different level of seasonality. According to Anita Plánk, Unilever Magyarország Kft.’s ideation...

One third of Hungarian women don’t have money to spend freely
Date: 2020-03-15 11:41:22

According to the global consumer confidence index of The Conference Board® and Nielsen, in Q4 2019 one third of Hungarian women had no money to spend freely and 25 percent...

Magazine: Chocolate rabbit sales are hopping
Date: 2020-03-13 07:48:35

The late Easter and the growing purchasing power of consumers resulted in a very strong season in the market of chocolate figures last spring. Kitti Végh, brand manager of Nestlé...

Nielsen: sugar turnover tripled
Date: 2020-03-10 11:50:07

The value of international retail chains increased by 25 percent in value due to fears of the COVID-19 coronavirus between February 24 and March 1, 2020. According to scanned data...

Nespresso: At home in the television show Mokka
Date: 2020-03-10 10:27:42

Mokka, a morning television show on TV2 has been the market leader for years (Source: Nielsen Audience Measurement). In this programme, experts talk about the most important topics of the...

(HU) Áprilisban folytatódik a Trade Marketing Klub!
Date: 2020-02-24 17:27:02

Sorry, this entry is only available in HU....

Magazine: Consumer perception of innovations
Date: 2020-02-11 07:15:46

In the 2nd quarter of 2019 nominal value sales were up 7.7 percent from the level of the 1st quarter. The market share of discount supermarkets reached 28 percent –...

Premiumisation in the fruit juice market
Date: 2020-02-10 12:46:25

András Palkó, marketing operations manager of Coca-Cola HBC Magyarország told our magazine that fruit juice volume sales slowed down a bit in 2019, but value sales kept growing at a...

Co-op UK went meat-free in January
Date: 2020-02-10 10:47:19

Co-op has revealed a new meat-free range just in time for the vegan January (Veganuary). They realised their biggest launch of vegan products with new brand Gro. Made up by...

Nielsen: we spent 2.5 trillion HUF in retail in 2019
Date: 2020-02-05 11:50:50

Hungarians spent nearly 2,500 billion forints in 17,000 business units in 2019, which is a 7 percent increase, compared to the 2018 total annual sales. Sales volume increased by about...

More eco-friendly fabric softeners
Date: 2020-01-28 10:26:22

Henkel Magyarország Kft.’s junior brand manager Csilla Pásztor told our magazine that fabric softener sales increased by 6 percent in value in 2019. Drugstore and discount supermarkets were the engines...

Hair nourishing at the highest level
Date: 2020-01-22 10:30:18

According to a survey made by L’Oréal Magyarország, sales in the hair care category augmented by 3.7 percent in value but dropped 4.4 percent in volume in 2019. The company...

Nielsen: sales of slimming products jumps in January
Date: 2020-01-17 11:55:56

Sales of slimming products jumped by two digits in January: from December 2018 to January 2019, sales increased nearly 50 percent and 30+ percent, according to Nielsen’s scanned database of...

The Trade Parliament was in session (Part 2)
Date: 2019-12-17 15:39:55

On Thursday the day’s topic was hypermarkets, discounters, drugstores and e-commerce. The moderators of the day’s work were Zoltán Fekete, secretary general of Branded Goods Association Hungary and HD Group’s...

Four-fifths of Hungarians buy gifts 1-2 weeks before Christmas
Date: 2019-12-12 11:55:50

In December last year, Hungarian consumers purchased 223 billion HUF in domestic retail trade, which is 10 percent of total annual turnover, 3 percent more than a year before. 83...

Recalibrated Consumption Dynamics in a COVID-19 Altered World Date: 2020-07-14 19:00:42

Nielsen: European retail sales increased by almost 10 percent due to the coronavirus Date: 2020-06-30 11:49:57

Magazine: The disruption of retail from 2019 to 2020 Date: 2020-06-19 07:32:30

At the peak of the exit restriction, the turnover of beer increased by one-fifth Date: 2020-06-10 11:50:13

Time is up for hobby horticulture – Zsendülés conference in Szeged, 5-6 March 2020 Date: 2020-05-22 10:01:19

Firsthand information from market researchers: The first online TMC meetingPopai Date: 2020-05-15 15:08:54

Magazine: Mild but strict solutions against the insect invasion Date: 2020-05-13 07:28:10

Magazine: The rebirth of gin Date: 2020-05-05 07:27:13

Magazine: Only the best will do in baby care! Date: 2020-04-29 07:47:56

Both adults ad children watch more tv Date: 2020-04-22 10:39:14

Nielsen: Covid-19 Concerns Are a Likely Tipping Point for Local Brand Growth Date: 2020-04-21 10:11:47

Nielsen declining epidemic demand Date: 2020-04-08 11:50:52

Nielsen: we spent 57 billion HUF in hypermarkets, supermarkets and drugstores Between March 9-14 Date: 2020-03-30 12:55:10

Retail sales in Romania increased significantly in late February and early March Date: 2020-03-27 11:05:25

Environmental protection and digitalisation are the greatest challenges Date: 2020-03-27 10:24:28

Magazine: They deliver flavour and give something extra Date: 2020-03-25 10:29:28

One third of Hungarian women don’t have money to spend freely Date: 2020-03-15 11:41:22

Magazine: Chocolate rabbit sales are hopping Date: 2020-03-13 07:48:35

Nielsen: sugar turnover tripled Date: 2020-03-10 11:50:07

Nespresso: At home in the television show Mokka Date: 2020-03-10 10:27:42

(HU) Áprilisban folytatódik a Trade Marketing Klub! Date: 2020-02-24 17:27:02

Magazine: Consumer perception of innovations Date: 2020-02-11 07:15:46

Premiumisation in the fruit juice market Date: 2020-02-10 12:46:25

Co-op UK went meat-free in January Date: 2020-02-10 10:47:19

Nielsen: we spent 2.5 trillion HUF in retail in 2019 Date: 2020-02-05 11:50:50

More eco-friendly fabric softeners Date: 2020-01-28 10:26:22

Hair nourishing at the highest level Date: 2020-01-22 10:30:18

Nielsen: sales of slimming products jumps in January Date: 2020-01-17 11:55:56

The Trade Parliament was in session (Part 2) Date: 2019-12-17 15:39:55

Four-fifths of Hungarians buy gifts 1-2 weeks before Christmas Date: 2019-12-12 11:55:50