Business Days 2013

Visible and inv

isible games – yesterday, today and tomorrow
Date: 25-27 September 2013,

Place:Tapolca, Hotel Pelion

Summary video of 2012

Program

25 September, Wednesday

10.00 – 11.30 Will there be consolation? – An overview of macroeconomic issues

Moderator and presenter: Gergő Soltész, CEO – FHB Bank

Presenters:

György Jaksity, president – Concorde; Márton Nagy, managing director – MNB; Csaba László, senior partner – KPMG

Members of the Lánchíd Klub will also take part in the discussion:

László Hovánszky, president (Metspa); Dr Jenő Andics (Carneol); Sándor Baja (Randstad); László Benedek (Heineken); Péter Boros (ÖkoTej); Dr Gábor Csirszka (Estraco); Endre Fazekas (Sió-Eckes); Zoltán Fekete (Brand Association); Dr Béla Fischer (Sugar Industry Union); András Gyenes (Unilever); Zoltán Házi (Budapest Wholesale Market); Zsuzsanna Hermann (Trade magazin); Csaba Kálmán (Dr. Oetker); Ferenc Kedves (Partner in Pet Food); László Kovács (PICK Szeged); Dr András Köves (NT); Tibor Kujbus (Reál); Péter Magyar (Tradeover); István Matus (Antra ID); Károly Molitórisz (Univer Product); Tamás Plutzer (Aquarius Aqua/Buszesz); Zoltán Poór (GoodMills); József Rácz (Prémium Garden); Kornél Saltzer (Spar); György Seregi (Vajda Paper); Attila Sófalvi (Tchibo); Gábor Soltész (Ostoros-Novaj Wine); Gergő Soltész (FHB Bank); Bernadett Strasser-Kátai (Mona); Judit Szalókyné Tóth (Nielsen); Tibor Székács (Aldi); László Szilágyi (Sole-Mizo/Bonafarm); József Tarsoly (Coca-Cola Austria); Dr Imre Tímár (Tanner Trade); Zoltán Tóth (MindZ); Zsolt Vuleta (Borsodi); György Földesi; István Justin; Szilvia Krizsó; Ferenc Kuti; Dr Géza Miklósvári; László Murányi

11.30 – 11.45 Coffee break

11.45 – 13.00 Who’s sipping today? – An overview of the spirits industry

Moderator: Dr Gábor Csirszka, member, Lánchíd Klub

Presenter:

Frank Odzuck, president – Hungarian Spirits Association Participants of the roundtable discussion: László Hajnal, director of commerce – Ital Magyarország; Judit Járomi, sales and marketing director – Hungrana; Sándor Kardos-Kiss, sourcing manager – Metro; Róbert Maros, managing director – Rézangyal; Frank Odzuck, president – Hungarian Spirits Association, CEO – Zwack Unicum; Daniel Poisson, CEO – DunaPro; and Top-level representative of Coca-Cola; Top-level representative of Tesco

13.00 – 14.00 Lunch

14.00 – 15.30 Poker faces Part 1 – An overview of the retail sector

Moderator and presenter: Judit Szalókyné Tóth, managing director – Nielsen

Participants of the roundtable discussion:

Ashley Hicks sales director – Tesco; Alíz Csűrös, expansion project director – Auchan; László Hovánszky, managing director – Metspa; Tibor Kujbus, director – Reál; Zoltán Noszlopy purchasing director – CBA; Romain Vincent, sourcing director – Metro; Kornél Saltzer, managing director – Spar; Géza Tóth, CEO and Tamás Csongovai, deputy commercial director – Co-op; Top-level representative of Auchan; Top-level representative of Lidl; Top-level representative of Spar

15.30 – 15.45 Coffee break

15.45 – 17.30 Poker faces Part 2 – An overview of the retail sector

Moderator: Zsolt Vuleta, sales director, Borsodi Sörgyár Zrt.

Presenter:

WIn – Win – Win – Norbert Hovanyecz, member of the Board of Directors – Mobiltarca, managing director – SuperShop

Do it once, distribute to many – Péter Kurucz, country manager – Brandbank

20.00 – Shaken, not stirred – Garden party and surprise programme

26 September, Thursday

09.00 – 10.30 Crazy Horse – An overview of the agrar sector

Moderator: Zoltán Poór, president-CEO – GoodMills

Presenters:

Dr. Norbert Potori agrar and rural policy director – AKI; ; Laszló Szilagyi marketing director, Bonafarm and commercial and marketing director, Sole-Mizo; Dr. Laszló Elkán PwC; Csaba Csontos, coordinator – ISA Hungary (Hungarian branch of the International Sweeteners Association)

10.30 – 10.45 Coffee break

10.45 – 12.00 Platform 9 and 3/4 – An overview of export-import issues

Moderator: Dr András Köves, export specialist

Participants of the roundtable discussion:
Ágota Baloghné Kiss, head of division – SGS Hungária; and other Experts on the Russian and Chinese markets

12.00 – 13.00 Lunch

13.00 – 14.30 Black, white, yes, no – An insight into brand building, Part 1

Moderator: Zoltán Fekete, general secretary – Hungarian Brand Association

Presenters and participants of the discussion:

Tamás Ács, president – Hungarian Brand Association; András Gyenes, managing director – Unilever Magyarország; Mike Nixon, CEO – Nestlé; and members of Brand Association

14.30 – 14.45 Coffee break

14.45 – 16.30 I love you Hungary! – An insight into brand building, Part 2

Moderator: Zoltán Fekete, general secretary – Hungarian Brand Association

Presenters:

Eszter Melisek, client service director and Ágnes Villányi, retail service manager – Nielsen; György Kövesdi, managing director – Product of the Year and László Békefi, marketing director – Coca-Cola; Dávid Kétszeri, senior expert – GS1 Hungary and top-level representatives of partner firms; Csaba Siklósi, sales director – Hungexpo (SIRHA Budapest) and a top-level representative of an exhibitor partner

16.30 – 16.45 Coffee break

16.45 – 17.45 The invisible man – An insight into the HR sector

Moderator and presenter: Sándor Baja, CEO – Randstad

Presenters: Csaba Iglódi, owner – Your Way; Tamás Barna, owner – Republic Group; and Top-level representative of an FMCG company

17.45 – 18.00 Coffee break

18.00 – 19.00 POPAI’s got talent! – Trade Marketing Club meeting

Moderator: Ágnes Csiby, president – POPAI and Ildikó Havasiné Kátai, general secretary – POPAI

Presenter and participant of the discussion:

Martin Kingdom, chairman – POPAI United Kingdom&Ireland

20.00 – Gala dinner, Lifetime achievement award ceremony and surprise programme

27 September, Friday

09.30 – 10.45 Chess game or deal? – An insight into ATL communication

Moderator: István Justin, member, Lánchíd Klub

Presenters:

Ákos Kozák, managing director – GfK Hungária; Ágnes Zalai, managing director – Nosalty; László Pintye, director of the magazine division – Sanoma; and Top-level representative of Ringier

10.45 – 11.00 Coffee break

11.00 – 12.00 Three-card Monte – An insight into BTL communication

Moderator: Bernadett Strasser-Kátai, managing director – Mona Hungary

Presenters: Krisztián Fazekas, product marketing manager – Sodexo Pass Hungária; Márton Kalinowski, managing director – HiperCom Participants of the roundtable discussion: Stores managers of retail chains

12.00 – 12.15 Coffee break

12.15 – 13.30 The great players – A piece of advice to company executives

Moderator: László Benedek, member, Lánchíd Klub
Participant of the discussion:

Dr Dénes Kemény, president – Hungarian Water Polo Federation
13.30 – 15.00 Lunch

We reserve the right to change the programme!

Participation fee:
279 000 HUF+VAT/person (Hotel Pelion, Tapolca);
259 000 HUF+VAT/person (Hotel Kapitány, Sümeg)

Jelentkezési határidő: 2013. szeptember 6.

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