New StarStore – Év Kereskedője winners and the 2022 award ceremony
This year was the 8th that Trade magazin organised the “Star Store – Év Kereskedője” competition for retailers with a registered seat in Hungary. The award ceremony took place at the gala dinner of Hungary’s biggest FMCG conference, the Business Days in Tapolca, on 22 September 2022.
All kinds of retailers were eligible for entering StarStore – Év kereskedője, from grocery stores through book shops to pharmacies and tobacco shops. This year the jury of experts evaluated more than 30 competition entries, and there was a public’s choice award too. From the StarStore – Év kereskedője winners, the entry with the highest score from panel members became Store of the Year Hungary 2022, while the best retail chain earned the Retailer of the Year 2022 title.
At the Business Days conference in Tapolca, the works were presented on a digital totem pole between 19 and 23 September 2022. For five days the decision-makers of the FMCG market could see the presentations about the competition entries. //
Winners of StarStore – Év Kereskedője 2022
SPECIALIST FOOD SHOP OF THE YEAR
Drink Station, Budapest,
Etele Pláza shopping centre
Rapid 92 Horeca Kft.
Drink Station has established a product selection inspired by its philosophy of promoting the responsible consumption of premium alcoholic drinks. The store design meets the highest expectations of the 21st century. //
DISCOUNT STORE OF THE YEAR
Eger, Mátyás Király út
ALDI Magyarország Élelmiszer Bt.
This store, which opened on 28 April 2022, is the first ALDI in Eger, and thanks to its 1,450m² floor space, it is also the biggest discount supermarket of the chain in Hungary. //
DRUGSTORE OF THE YEAR
Plusmarket Budapest, Nemes utca
Dél-100 Kft.
This Plusmarket drugstore is the epitome of the franchise chain’s mission, in the centre of which we find the customer, who can shop in a comfortable and modern environment, and profits from good prices. //
FRANCHISE STORE OF THE YEAR
Vitamin Szalon Szeged – Tímár utca
Vitamin Szalon Kft.
The Vitamin Salon story started with the foundation of the Kert-Ész Club Association on 14 April 2011. There are already 4 salons in Szeged, which are operated in a franchise system. //
HYPERMARKET OF THE YEAR (two winners with the same score)
Auchan, Budaörs, Sport utca 35. INTERSPAR, Kaposvár
Auchan Magyarország Kft. SPAR Magyarország Kereskedelmi Kft.
After its renewal in 2018, Auchan Budaörs continued to do dynamic retail, which extends to long shelf life food and non-food categories, and consumer electronics. The store’s 2,500m² seasonal zone is very popular. //
The store exterior and interior were created following the retailer’s latest standards. From a budget of HUF 11bn, SPAR spent HUF 1.7bn on store furnishings and energy-saving equipment. //
SHOP-IN-SHOP STORE OF THE YEAR
Fornetti, Ajka, Szabadság tér
Fornetti Kft.
Fornetti Group is building a lovebrand, which offers not only products, but also experiences with its communication activities. The company is dedicated to producing quality food and doing modern brand building work. //
SUPERMARKET OF THE YEAR
Príma, Budapest, Bécsi út
CBA-Grand Gourmet Kft.
Customers can choose from premium quality gourmet products and Hungaricum groceries. The followers of modern and special diets can also find what they need, as there is a big organic, reform and vegan food selection, plus gluten- and lactose-free products. //
ONLINE STORE OF THE YEAR
Rossmann Online Drugstore
Rossmann Magyarország Kft.
Rossmann Magyarország launched its online shop in 2012, with nationwide delivery. Currently the product selection consists of approximately 17,000 SKUs, with more than 2,000 private label products. //
ÉPETROL STATION SHOP OF THE YEAR
Shell Café container café
Shell Hungary Zrt.
In 2021 Shell established a new global brand, called Shell Café, which seeks to offer such great coffee experience to customers that they will surely return later for more. //
POP-UP STORE OF THE YEAR
Pek-Snack Food Truck
Pek-Snack Kft.
The Pek-Snack food truck perfectly promotes the brand among young festival-goers and the visitors of family events. Every year the food truck turns up at Hungary’s biggest festivals and other programmes. //
PUBLIC’S CHOICE AWARD WINNER STORE OF THE YEAR:
Tesco Extra, Debrecen
Tesco-Global Áruházak Zrt.
Preserving the classic retail traditions and at the same time placing them in an innovative environment – this was the objective of Tesco, providing customers with an added value and top quality service. //
WINNER RETAIL CHAINS
DISCOUNTER CHAIN OF THE YEAR: Lidl Magyarország Bt.
Lidl Magyarország operates 191 stores and 4 logistics centres (Ecser, Hejőkürt, Székesfehérvár, Szigetszentmiklós) in Hungary. The key to the discounter’s success is the large selection of quality products, good prices, excellent employees and Hungarian suppliers.
HYPERMARKET CHAIN OF THE YEAR: Auchan Magyarország Kft.
Auchan launched its single-use plastic ban programme in 2019. One of the biggest steps forward on this path was being the first retailer in Hungary to stop using single-use plastic bags in stores in 2022. //
DRUGSTORE CHAIN OF THE YEAR: dm Kft.
For the management and the employees of dm, shoppers always come first, no matter whether they visit the physical drugstores or the online shop. Dm’s development work concentrates on connecting these two retail spaces. //
WHOLESALER OF THE YEAR: METRO Magyarország Kft.
METRO’s new strategy for Hungary was developed in 2021. This focuses on economical and efficient operation, and on returning to the wholesaler roots – while also retaining the most important customer groups. //
SUPERMARKET CHAIN OF THE YEAR, PUBLIC’S CHOICE AWARD WINNER RETAIL CHAIN OF THE YEAR and RETAILER OF THE YEAR: SPAR Magyarország Kereskedelmi Kft.
SPAR Hungary was 30 years old in 2021, and despite the pandemic the chain’s sales performance improved by 7.2% at HUF 791.8bn. The group opened 6 new stores and added 30 shops to its franchise network. //
This article is available for reading in Trade magazin 2022.12-01.
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