Tag "RetailZoom"

Magazine: How did the Covid-19 pandemic accelerate the digitalisation of retail trade?

In Hungary the past two years laid the groundwork for digitalisation, more conscious consumer behaviour, convenience shopping, omnichannel shopping and price monitoring. However, a lot of these trends are overshadowed...

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Dynamically growing FMCG sales in tobacco shops

There are approximately 5,100 National Tobacco Shops in Hungary, and 75 percent of these realised about 95 percent of total sales. Presently the share of FMCG products in the total...

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Strengthening Hungarian chains in the FMCG market

In March-April 2020, during the first wave of the coronavirus pandemic when the panic-buying started, FMCG sales by Hungarian-owned retail chains skyrocketed – the like-for-like sales growth was 45 percent....

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Magazine: Business Days 2021 – The 8th wonder of the world (Part 1)

Nearly 800 participants turned up to discuss the 8th wonder of the world – the restart of the sector – during the 5 five days of the Business Days conference,...

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Exciting 15 months from a market researcher’s perspective

On 15 April Trade Marketing Club (TMC) organised its popular market researchers meeting online. This year 145 participants registered for the free event. Zsuzsanna Hermann, one of the club’s founders...

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Magazine: 2021: Change is here to be solidified

In 2020 we stopped flying and most likely the trend will continue until April-June 2021, ‘home office’ became a standard work routine for several sectors, we minimised our driving and...

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Business Days 2020 – Our conference wasn’t cancelled…Vol. 3

On Thursday morning Bálint Zsinkó, a member of the Chain Bridge Club and Zoltán Fekete, secretary general of Branded Goods Association Hungary were the moderators. Governments and rooms for manoeuvre...

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Magazine: Business Days 2020 – Our conference wasn’t cancelled…

Even the coronavirius couldn’t beat our Business Days conference, which we organised together with the Chain Bridge Club in September. Thanks to the strict health protection protocol, the nearly 550...

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The tides have turned: From recovery to growth

Since the pandemic started in March, impulse baskets have shrunk and now only represent 39 percent of all baskets. For instance in the first three months of the pandemic (March-May)...

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Reaching new peaks

Next Unio Magyarország Kft. is getting ready to take a very important step: adding retail operations to its current wholesale profile. To this end they have established a 120-store franchise...

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Less frequency but larger baskets

It seems that we have materialized the second wave of the pandemic and restrictions are already getting more drastic, However, is this reflected in customer’s behavior? Signs clearly indicate parallel...

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Magazine: What was 2019 like for market players?

In 2019 Hungarian retail value sales were up 7 percent in comparison with 2018. The growth rate was just a little below last year’s level (7.7 percent), and the engine...

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RetailZoom: Budapest and the Countryside are on different paths for Domestic Chains

The month of April was once again a significant landmark in the life of the Local Chains, and at the same time further separated the Budapest shops from the ones...

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RetailZoom: Basket Values peeks in April for Domestic Chains

Last week we published that Local Chains have managed to grow their value sales in April by an average of 9%. This lags behind the growth intensity experienced in March...

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RetailZoom: Private Label on the rise in Domestic Chains

Although the extraordinary surge in stock-up syndrome experienced in the midst of March has been smoothed by the end of the month, Local Chain shops have been successful in keeping...

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RetailZoom: The surge of penetration in Domestic Chains – but what is behind it?

We have examined the changes in Domestic Chains and the shopping habits of its customers already from many aspects, now let’s look at those changes from another angel: basket penetration....

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RetailZoom: New categories arise to top-10 rank since COVID-19

In our earlier articles we have showcased many different perspectives how the spreading of the virus and the subsequent quarantine period has changed the way consumers are doing their shopping...

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RetailZoom: Do weekends still influence our shopping behavior?

Introduction of the mandatory quarantine for people, hundreds of thousands of employees are now doing their jobs remotely from home, moreover, the closing of schools has also staggered the number...

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RetailZoom: „Domestic chains continues to soar” – Budapest vs. Countryside

There is a significant difference in how customers conduct their shopping between Budapest stores and ones that fall outside of Budapest. Let’s look at how this materializes in the shops...

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RetailZoom: New time-zones changing shopping habits yet again…

Although the big-scale “stock-up syndrome” witnessed in the first three weeks of March seems to slow down in the Hungarian retail sector, a newly enacted legislation has yet again transformed...

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RetailZoom: Customers deciding what are the “non-essential” categories

Although the consumers’ first and  immediate response to the start of Corona virus and the quarantine period that ensued was to swarm the retail outlets and building heavy stocks from...

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RetailZoom:Exploding categories for the Domestic Chains

In our latest article we have shown how the outburst of the Corona Virus has completely changed consumer shopping habits in the Domestic Chains (and everywhere else) in just a...

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Magazine: The Trade Parliament was in session (Part 1)

This year our magazine organised the Business Days conference in Tapolca under the name Trade Parliament, between 16 and 20 September. A record-breaking 750 FMCG experts and decision-makers came to learn...

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Magazine: Predictive analytics can make a promotion successful already in the planning phase

What we call multidimensional complexity – a result of the digital revolution – has created a very comfortable situation for consumers: no matter where they are in the world, they...

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Magazine: Chercez la Customer

Cherchez la consumerThis year’s first meeting of the Trade Marketing Club was held on 4 April in the BKIK building.   Péter Szita was the first speaker who introduced the...

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Magazine: Exciting trade programmes at the ‘Most successful promotion of the year’ award ceremony

On 11 April the award ceremony of the ‘Most successful promotion of the year’ competition was held in Aquincum Hotel Budapest. FMCG companies were competing with 29 campaigns in 6...

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