RetailZoom - Trademagazin

RetailZoom: The surge of penetration in Domestic Chains – but what is behind it?
Date: 2020-05-04 21:38:39

We have examined the changes in Domestic Chains and the shopping habits of its customers already from many aspects, now let’s look at those changes from another angel: basket penetration....

RetailZoom: New categories arise to top-10 rank since COVID-19
Date: 2020-04-27 21:33:52

In our earlier articles we have showcased many different perspectives how the spreading of the virus and the subsequent quarantine period has changed the way consumers are doing their shopping...

RetailZoom: Do weekends still influence our shopping behavior?
Date: 2020-04-22 17:19:29

Introduction of the mandatory quarantine for people, hundreds of thousands of employees are now doing their jobs remotely from home, moreover, the closing of schools has also staggered the number...

RetailZoom: „Domestic chains continues to soar” – Budapest vs. Countryside
Date: 2020-04-20 19:07:31

There is a significant difference in how customers conduct their shopping between Budapest stores and ones that fall outside of Budapest. Let’s look at how this materializes in the shops...

RetailZoom: New time-zones changing shopping habits yet again…
Date: 2020-04-15 14:58:40

Although the big-scale “stock-up syndrome” witnessed in the first three weeks of March seems to slow down in the Hungarian retail sector, a newly enacted legislation has yet again transformed...

RetailZoom: Customers deciding what are the “non-essential” categories
Date: 2020-04-08 17:42:09

Although the consumers’ first and immediate response to the start of Corona virus and the quarantine period that ensued was to swarm the retail outlets and building heavy stocks from...

RetailZoom:Exploding categories for the Domestic Chains
Date: 2020-04-01 18:32:09

In our latest article we have shown how the outburst of the Corona Virus has completely changed consumer shopping habits in the Domestic Chains (and everywhere else) in just a...

Magazine: The Trade Parliament was in session (Part 1)
Date: 2019-11-11 07:29:32

This year our magazine organised the Business Days conference in Tapolca under the name Trade Parliament, between 16 and 20 September. A record-breaking 750 FMCG experts and decision-makers came to learn...

Magazine: Predictive analytics can make a promotion successful already in the planning phase
Date: 2019-09-03 07:02:21

What we call multidimensional complexity – a result of the digital revolution – has created a very comfortable situation for consumers: no matter where they are in the world, they...

Magazine: Chercez la Customer
Date: 2019-05-03 07:03:13

Cherchez la consumerThis year’s first meeting of the Trade Marketing Club was held on 4 April in the BKIK building. Péter Szita was the first speaker who introduced the...

Magazine: Exciting trade programmes at the ‘Most successful promotion of the year’ award ceremony
Date: 2019-05-02 07:41:24

On 11 April the award ceremony of the ‘Most successful promotion of the year’ competition was held in Aquincum Hotel Budapest. FMCG companies were competing with 29 campaigns in 6...

RetailZoom: The surge of penetration in Domestic Chains – but what is behind it? Date: 2020-05-04 21:38:39

RetailZoom: New categories arise to top-10 rank since COVID-19 Date: 2020-04-27 21:33:52

RetailZoom: Do weekends still influence our shopping behavior? Date: 2020-04-22 17:19:29

RetailZoom: „Domestic chains continues to soar” – Budapest vs. Countryside Date: 2020-04-20 19:07:31

RetailZoom: New time-zones changing shopping habits yet again… Date: 2020-04-15 14:58:40

RetailZoom: Customers deciding what are the “non-essential” categories Date: 2020-04-08 17:42:09

RetailZoom:Exploding categories for the Domestic Chains Date: 2020-04-01 18:32:09

Magazine: The Trade Parliament was in session (Part 1) Date: 2019-11-11 07:29:32

Magazine: Predictive analytics can make a promotion successful already in the planning phase Date: 2019-09-03 07:02:21

Magazine: Chercez la Customer Date: 2019-05-03 07:03:13

Magazine: Exciting trade programmes at the ‘Most successful promotion of the year’ award ceremony Date: 2019-05-02 07:41:24