Exciting 15 months from a market researcher’s perspective

By: Kátai Ildikó Date: 2021. 05. 17. 15:57

On 15 April Trade Marketing Club (TMC) organised its popular market researchers meeting online. This year 145 participants registered for the free event. Zsuzsanna Hermann, one of the club’s founders and editor-in-chief of Trade magazin welcomed participants.

TMK logo

TMC: An open professional forum

Another TMC founder Ildikó Kátai talked about the club’s work, the 4 events the open professional forum organises every year, and the networking opportunities members can benefit from. She told: in 2009 TMC founded that Trade Marketing Manager of the Year and the Trade Marketing Team of the Year awards.

Kátai Ildikó

Ildikó Kátai

Ágnes Csiby, the third founder of TMC told: In 2020 we launched the Master of Trade Marketing programme, which uses a credit system to reward those participants that like to acquire new professional knowledge.


Ágnes Csiby 

In the shadow of the pandemic

Tünde Turcsán, GfK’s FMCG director was the first speaker, who analysed the impact of the pandemic on households. GfK is already auditing 4,000 households in Hungary.

Turcsán Tünde GfK

Tünde Turcsán
FMCG director

Fruzsina Dászkál, NielsenIQ’s senior analyst spoke about the drop in the consumer confidence index and analysed the changes in shopping habits.

Dászkál Fruzsina-nielsen

Fruzsina Dászkál
senior analyst

Andreas Christou, RetailZoom’s managing director introduced the upturn-stagnation-upturn cycles of recent months, using Hungarian retail chains as an example.

Andreas Christou, RetailZoom

Andreas Christou
managing director

Norbert Madar, GKI Digital’s lead consultant spoke about the characteristics of online shopping, the recent boom and the channel’s FMCG segment.

Norbert Madar  
lead consultant
GKI Digital

After the presentations a discussion and a question and answer session ended the day’s programme. //