Tag "TMK"

Another 3-4 years until recovery

At the Trade Marketing Klub’s “From market researchers first-hand” online event, experts analyzed the past 15 months. Price increases, volume decreases, promotional focus and shifts towards private labels and their...

Read more

Trade Marketing Klub FROM MARKET RESEARCHERS FIRST HAND

Sorry, this entry is only available in Hungarian....

Read more

Inflation here and beyond

Price increases and food inflation are the biggest fear in our country today. The “My love trade marketing” conference reviewed the survival strategies of customers, the relationship between brands and...

Read more

Permanent installation wins Display of the Year 2023

POPAI Hungary Association’s year-closing event organized with the Trade Marketing Klub was held in the Simándi József Hall of MOM Kult on 23 November. The host was the Bonafarm trade...

Read more

Trade Marketing Club and POPAI joint year-end event

We invite you to an exciting meeting. The Trade Marketing Club and POPAI Hungary, as the international point-of-sale marketing association, are jointly organizing their last meeting of the year. Visitors...

Read more

TMK Market Researchers: what happened in the last 15 months?

This article is available for reading in Trade magazin 2023/6-7.   “First-hand information from market researchers” was the tile of Trade Marketing Club’s (TMK) online meeting on 13 April, where...

Read more

Trade Marketing Club: Prevent burnout!

The next Trade Marketing Club Meeting will be held, now traditionally, in June at Szabi a Pék’s restaurant. We look forward to seeing you at the special meeting of the...

Read more

What happened in the last 15 months?

The online meeting of the Trade Marketing Klub ” First-hand information from market researchers”, traditionally organized in April, dealt with the trends of the consumer goods market. The increase in...

Read more

Survival strategies

Trade Marketing Club (TMK) organises its “I Love Trade Marketing” conference every year, and this time the title of the one-day online event was Survival Strategies. More than 200 people...

Read more

The Trade Marketing Club is coming: from market researchers, firsthand

Would you like to find out how the balance of power has developed in the consumer goods market, what customers consider important, what impact it has had, the increase in...

Read more

TrafikTV – where “only the results matter”

According to the analysis of RetailZOOM Kft., sales of FMCG products increased by more than 27% in National Tobaccos Shops in 2022, with sales revenue approaching HUF 170bn. TrafikTV has...

Read more

Survival strategies

This year’s subtitle of the conference series “My love for trade marketing” was “Survival strategies”. The participants searched for answers to the challenges caused by inflation and the crisis with...

Read more

Social media news

The online club meeting of the Trade Marketing Club on November 3 dealt with trends in social media platforms. The relevant experts presented the latest opportunities, expectations and challenges with...

Read more

(HU) TikTok, Insta, fb, story telling újdonságok… ONLINE TRADE MARKETING KLUBÜLÉS 

Sorry, this entry is only available in Hungarian....

Read more

Even more changes…

At the April meeting of the Trade Marketing Club (TMK), GfK’s Tünde Turcsán analysed the recent changes and the latest trends in the FMCG market. According to GfK’s Household Panel,...

Read more

Data and intuition

At the summer meeting of the Trade Marketing Club, participants hear about data-driven intuition by Synetiq from the research side. On the practical side, Szabi, the baker, told his story...

Read more

Market Researchers about the last 15 months

As in previous years, this year’s leading market researchers analyzed the past 15 months at the Trade Marketing Club’s April 7 online event. Nearly 100 people have registered for the...

Read more

Latest results from market researchers

True to tradition, market researchers will play a key role in the April meeting of the Trade Marketing Club. In addition to GfK and NielsenIQ, RetailZoom and GKI Digital will...

Read more

Find MUCI! – Most Useful Creative Innovations

The Trade Marketing Club’s annual “My Love” conference featured interesting presentations on innovations in commerce from the retail, brand and research sides. The winners of this year’s university display design...

Read more

Exciting careers discussed at the TMC barbecue

Both physical and online presence was possible at Trade Marketing Club’s (TMC) annual summer barbecue, and 80 people registered for participation. Trade magazin’s editor-in-chief and TMC founder Zsuzsanna Hermann welcomed...

Read more

Exciting careers

This year, Trade Marketing Club’s traditional summer event was organised with personal and online participation. Both the topic and the opportunity to meet attracted members and non-members. Approximately 80 people...

Read more

Exciting careers in trade marketing talkshow – Trade Marketing Club “hybrid” club seat – online or personal, with free participation, barbecue party and cake

Attention! Since our club meeting in April attracted a record number of nearly 150 interested parties, we decided to hold the June club meeting free of charge, not only online,...

Read more

Exciting 15 months from a market researcher’s perspective

On 15 April Trade Marketing Club (TMC) organised its popular market researchers meeting online. This year 145 participants registered for the free event. Zsuzsanna Hermann, one of the club’s founders...

Read more

(HU) Amit az elmúlt 15 hónapról tudni érdemes

Sorry, this entry is only available in Hungarian....

Read more

(HU) Sikeres trade marketing stratégiák Óperencián innen és túl

Sorry, this entry is only available in Hungarian....

Read more

Coca-Cola won the “Display of the Year” again

The topic at the last Trade Marketing Club meeting this year was the role of the design. After three professional presentations the award ceremony of the POPAI Awards POP competition...

Read more

(HU) Trade Marketing Klub „hibrid” klubülés – online vagy személyes részvétellel

Sorry, this entry is only available in Hungarian....

Read more

Scandals in marketing

The traditional June TMK grill party was held online on June 4, 2020. The exciting topic was explained by well-known and recognized experts in the field, Ildikó Fazekas (ÖRT), Zsófia...

Read more

(HU) Figyelem, Trade Marketing Klub ONLINE JÚNIUSBAN!

Sorry, this entry is only available in Hungarian....

Read more

(HU) FIGYELEM, Trade Marketing Klub ONLINE!

Sorry, this entry is only available in Hungarian....

Read more
Oldal