Tag "Hazai Láncok"

Strengthening Hungarian chains in the FMCG market

In March-April 2020, during the first wave of the coronavirus pandemic when the panic-buying started, FMCG sales by Hungarian-owned retail chains skyrocketed – the like-for-like sales growth was 45 percent....

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Magazine: From adapting to living with the pandemic

The first wave of the pandemic was about panic and thus we panic-shopped. The second wave of the pandemic (2020 Q4) was about adjusting and with our 3rd lockdown we...

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Lidl crosses the finish line first!

There is always a reason why it is worth waiting for Trade magazin’s FMCG retailer ranking every year. Already last year many asked the question: Will Lidl overtake Tesco in...

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Exciting 15 months from a market researcher’s perspective

On 15 April Trade Marketing Club (TMC) organised its popular market researchers meeting online. This year 145 participants registered for the free event. Zsuzsanna Hermann, one of the club’s founders...

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Magazine: 2021: Change is here to be solidified

In 2020 we stopped flying and most likely the trend will continue until April-June 2021, ‘home office’ became a standard work routine for several sectors, we minimised our driving and...

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The tides have turned: From recovery to growth

Since the pandemic started in March, impulse baskets have shrunk and now only represent 39 percent of all baskets. For instance in the first three months of the pandemic (March-May)...

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Less frequency but larger baskets

It seems that we have materialized the second wave of the pandemic and restrictions are already getting more drastic, However, is this reflected in customer’s behavior? Signs clearly indicate parallel...

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RetailZoom: Basket Values peeks in April for Domestic Chains

Last week we published that Local Chains have managed to grow their value sales in April by an average of 9%. This lags behind the growth intensity experienced in March...

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RetailZoom: Private Label on the rise in Domestic Chains

Although the extraordinary surge in stock-up syndrome experienced in the midst of March has been smoothed by the end of the month, Local Chain shops have been successful in keeping...

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RetailZoom: The surge of penetration in Domestic Chains – but what is behind it?

We have examined the changes in Domestic Chains and the shopping habits of its customers already from many aspects, now let’s look at those changes from another angel: basket penetration....

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RetailZoom: „Domestic chains continues to soar” – Budapest vs. Countryside

There is a significant difference in how customers conduct their shopping between Budapest stores and ones that fall outside of Budapest. Let’s look at how this materializes in the shops...

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RetailZoom: Customers deciding what are the “non-essential” categories

Although the consumers’ first and  immediate response to the start of Corona virus and the quarantine period that ensued was to swarm the retail outlets and building heavy stocks from...

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RetailZoom: “Does Size Matter?” – how the size of domestic chains influence shopper experience

Since the pandemic, all domestic chains have sky-rocketed in sales. Large store formats (400-1000 m2) became trailblazers meanwhile XL store formats (1000 m2 – 2500 m2) such as Supermarkets and...

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