NielsenIQ - Trademagazin

Spending on sweets at a record high
Date: 2024-01-26 09:50:50

Despite the difficult economic situation, consumers’ appetite for snacks has not decreased. This is what a NielsenIQ study suggests that was published on Tuesday and conducted on occasion of the...

Prices above the consumer stimulus threshold: This is how consumer habits have changed
Date: 2023-12-13 12:55:12

The increase in food prices in many product groups has reached the stimulus threshold after which consumers change their shopping habits. It is an interesting fact that, in addition to...

Nestlé Says Price Rises Will Moderate In Rest Of 2023
Date: 2023-08-01 09:34:52

Nestlé will raise prices at a more moderate rate in the remainder of 2023, its CEO said, as the company hit back at criticism that food manufacturers are charging more...

YouGov acquires GfK’s consumer panel business for $342 million
Date: 2023-07-10 17:20:21

British polling company YouGov (YOU.L) on Thursday announced the acquisition of the consumer panel business of German market research firm GfK SE for 315 million euros ($342.4 million). GfK’s consumer panel business...

Juniper, spices and other things
Date: 2023-06-06 10:57:09

According to a report by IWSR, Hungarian gin sales jumped 50% in 2021, and data from NielsenIQ basically reveals the same for 2022. This article is available for reading in...

Rise and shine – energy drinks are unstoppable!
Date: 2023-06-05 10:20:33

2022 was a very good year for energy drinks, as like-for-like value sales surged by more than 25%. This article is available for reading in Trade magazin 2023/5 In addition...

Ice tea is a hot topic!
Date: 2023-05-25 11:33:16

2022 brought new challenges for the ice category, as the war that started in February triggered negative economic trends. Then from 1 July ice tea producers also had to face...

Skincare is at the top of the list!
Date: 2023-05-25 10:57:38

This article is available for reading in Trade magazin 2023/5 Mariann Karsai, brand manager of Henkel Magyarország Kft.: “NielsenIQ data reveal that in comparison with 2021, value sales elevated by...

Sugar-free zone
Date: 2023-05-24 10:44:46

In the first half of 2022 there was dynamic growth in the soft drink category, and the low-calorie/zero sugar segment contributed this. However, in the second half of the years...

Hand-washing or dishwasher?
Date: 2023-05-17 11:11:19

NielsenIQ has reported that washing-up liquid sales augmented by approximately 15% in 2022 – value sales grew around 20%, but volume sales dropped 6%. This article is available for reading...

The (not so) sweet life
Date: 2023-05-15 11:06:33

Rising production costs have left their mark on the confectionery market, but the good news is that there has been no major contraction, as giving gifts and rewarding ourselves don’t...

All kinds of everything
Date: 2023-05-12 10:05:52

First the pandemic then the war in Ukraine – these events had a huge impact on the category of gluten-free products as well. Ingredients, raw materials, packaging materials, energy and...

Show me your face, …!
Date: 2023-05-11 11:01:19

This article is available for reading in Trade magazin 2023/5 NielsenIQ data show that both value and volume sales increased in the women’s facial care category in Hungary in 2022....

Before and after the high season
Date: 2023-05-05 10:10:20

Like-for-like household paper product sales augmented by 32.4% in value in 2022, but volume sales dropped 10% from the 2021 level. Value sales were up 40.2% in the facial tissue...

Lidl satisfied with Latvian market entry
Date: 2023-05-03 10:59:10

German discounter Lidl is satisfied with its first year in the Latvian market. Lidl opened 15 stores in the Baltic state on 7 October 2021. According to data from NielsenIQ,...

Healthy eating: how to do it if it is expensive?
Date: 2023-05-02 11:28:59

Hungarians are aware of the importance and the basics of healthy eating, as 77% know and agree that a healthy diet should be diverse, balanced and complete. This article is...

Body odour free zone
Date: 2023-04-25 21:22:49

This article is available for reading in Trade magazin 2023/5 Like-for like value sales augmented by 22.5% in the deodorant market in 2022, and volume sales increased by 2.2%. Mariann...

Happy baby, relaxed mom
Date: 2023-04-14 10:46:55

In 2022 diaper value sales grew, while volume sales stayed put – reported NielsenIQ. Izabella Kowalska, Essity Hungary Kft.’s category manager: “Our products produced moderate growth, because of the difficult...

We don’t economise when it comes to pets – or may be just a little
Date: 2023-04-12 10:51:41

High inflation and product price increases in the last 12 months resulted in different trends in the pet food category from those we had seen in earlier years. Anna Tuyaerts,...

More than just “mash for babies”
Date: 2023-04-05 10:32:51

Growing selection of organic products NielsenIQ data reveal that in the last few years the baby food category had strengthened because of the pandemic, then in 2022 the market returned...

Iced coffee brands didn’t melt
Date: 2023-03-30 17:31:27

Iced coffee prices have soared 40% and this put an end to the rapid expansion in the category. Volume sales still developed a little in 2022, but in the second...

Hair raising new innovations
Date: 2023-03-30 14:04:10

We can differentiate between three segments in the hair care category: shampoo, conditioner and treatment. Hair care in general produced a robust, 16.6% value sales growth in 2022. Serum and...

Busy schedule!
Date: 2023-03-30 07:37:24

Competitions, events, new projects, new colleagues, team building programmes and restructuring… One task comes after the other. We have a busy schedule and the days and weeks are running away...

Less wine sold in Germany
Date: 2023-03-16 09:31:13

Households in Germany bought 10 per cent less wine last year, the German Wine Institute in Düsseldorf reported ahead of ProWein trade fair (19-21 March). According to the analysis by...

NielsenIQ: not so gloomy prospects for emerging brands in 2023
Date: 2023-03-07 10:49:53

Inflation and the cost of living According to NielsenIQ’s latest Hungarian consumer survey, in the past few months a large part of respondents were spending more on FMCG products than...

If the lemons are sour…just use them to make lemonade!
Date: 2023-03-03 12:24:25

Nielsen data reveal that fruit juice value sales grew by 11.2% in January-November 2022, but volume sales decreased by 6.6%. The like-for-like sales drop was even bigger in the last...

Cleanness in large portions
Date: 2023-03-03 12:20:36

Sales grew in the cleaning product category in 2022, but this growth was driven by the higher product prices. Also because of the price increase, there has been a small...

What has happened to last year’s chocolate rabbit?
Date: 2023-03-03 12:16:16

Usually seasonal confectionery manufacturers make plans based on what happened “in the same period last year”. This year this strategy won’t work, as back at Easter 2022 the inflation hardly...

Scotch, bourbon and Japanese
Date: 2023-01-25 10:29:15

According to IWSR, Hungarian whisky sales grew by 20% in 2021. Dávid Gábor Kovács, marketing director of Zwack Unicum Nyrt. can’t feel the effects of the war on the whisky...

Albert Heijn Strengthens Its Position As Dutch Market Leader
Date: 2023-01-20 09:01:17

Retailer Albert Heijn opened 113 stores in the Netherlands and Belgium last year, consolidating its position as the Dutch market leader, new data from NielsenIQ has found. The Ahold Delhaize...

Spending on sweets at a record high Date: 2024-01-26 09:50:50

Prices above the consumer stimulus threshold: This is how consumer habits have changed Date: 2023-12-13 12:55:12

Nestlé Says Price Rises Will Moderate In Rest Of 2023 Date: 2023-08-01 09:34:52

YouGov acquires GfK’s consumer panel business for $342 million Date: 2023-07-10 17:20:21

Juniper, spices and other things Date: 2023-06-06 10:57:09

Rise and shine – energy drinks are unstoppable! Date: 2023-06-05 10:20:33

Ice tea is a hot topic! Date: 2023-05-25 11:33:16

Skincare is at the top of the list! Date: 2023-05-25 10:57:38

Sugar-free zone Date: 2023-05-24 10:44:46

Hand-washing or dishwasher? Date: 2023-05-17 11:11:19

The (not so) sweet life Date: 2023-05-15 11:06:33

All kinds of everything Date: 2023-05-12 10:05:52

Show me your face, …! Date: 2023-05-11 11:01:19

Before and after the high season Date: 2023-05-05 10:10:20

Lidl satisfied with Latvian market entry Date: 2023-05-03 10:59:10

Healthy eating: how to do it if it is expensive? Date: 2023-05-02 11:28:59

Body odour free zone Date: 2023-04-25 21:22:49

Happy baby, relaxed mom Date: 2023-04-14 10:46:55

We don’t economise when it comes to pets – or may be just a little Date: 2023-04-12 10:51:41

More than just “mash for babies” Date: 2023-04-05 10:32:51

Iced coffee brands didn’t melt Date: 2023-03-30 17:31:27

Hair raising new innovations Date: 2023-03-30 14:04:10

Busy schedule! Date: 2023-03-30 07:37:24

Less wine sold in Germany Date: 2023-03-16 09:31:13

NielsenIQ: not so gloomy prospects for emerging brands in 2023 Date: 2023-03-07 10:49:53

If the lemons are sour…just use them to make lemonade! Date: 2023-03-03 12:24:25

Cleanness in large portions Date: 2023-03-03 12:20:36

What has happened to last year’s chocolate rabbit? Date: 2023-03-03 12:16:16

Scotch, bourbon and Japanese Date: 2023-01-25 10:29:15

Albert Heijn Strengthens Its Position As Dutch Market Leader Date: 2023-01-20 09:01:17