Tag "NielsenIQ"

How Is Britain’s Cost-Of-Living Crisis Affecting Consumer Behaviour?

As a cost-of-living squeeze on household incomes looks set to worsen in the United Kingdom, here are how consumers are adapting to the rising prices of everything from food to...

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Ice tea has survived the ice age

András Palkó, marketing director of Coca-Cola HBC Magyarország told our magazine that the ice tea category stepped on a growth path in 2021, after the troubles of 2020. The reopening...

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Mineral water is washing the category’s boundaries away

András Palkó, marketing director of Coca-Cola HBC Magyarország informed our magazine that mineral water value sales were up a moderate 2% in retail in 2021; volume sales dropped 1.8% from...

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NielsenIQ and GfK to combine, creating a leading global provider of information and analytics in consumer and retail measurement

Combination brings together two complementary global leaders serving retailers and brands to provide extensive retail and consumer information through a total store read and state-of-the-art technology. Creates a leading provider...

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A good season is forecasted

In early May it seemed that this year’s fruit harvest would be quite good, but it is a big question how the price rise wave that is sweeping across the...

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Magazine: Shoppers are buying more, but they do it less often

Csilla Czikora, NielsenIQ’s client service director responsible for manufacturer partners analysed the trends of 2021, and she also gave an overview of what happened in the first quarter of 2022....

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First-hand information from market researchers

Nearly 100 participants registered for the online Trade Marketing Club meeting on 7 April. DigInStore TrafikTV sponsored the event, so participants had to pay no fee to discuss the changes...

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Magazine: We snack more, but we also do it more consciously

After the pandemic chocolate and wafer bar sales started to grow again in 2021. Krisztina Nagyidai, Mondelez Hungária Kft.’s brand manager (countlines, Czech Republic, Hungary, Slovakia): “Private label sales dropped,...

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Magazine: Pepper is small…but its price is getting bigger

Nowadays it isn’t Covid-19, but the consequences of the pandemic and the war in Ukraine that make spice companies nervous. Ágnes Szűts, marketing manager of Kotányi Hungária Kft.: “Further sales...

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Confectionery manufacturers would like a strong Easter

There was a pandemic situation at last Easter too, but consumers didn’t really care about it: sales of Easter confectioneries increased by double-digit numbers in comparison with the previous Easter...

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Magazine: It is the taste of ham that matters, not its size

It is high season for ham before Easter, but this time of the year is only one stronger period in a diverse category that realises a good sales performance throughout...

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Magazine: Richer in flavours

In the last 10 years the wet condiment category didn’t stop developing, and after the panic-buying in 2020 sales didn’t drop in 2021 either. We learned from Anita Plánk, Unilever...

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Magazine: Customers becoming more and more proficient at skin care

Since the outbreak of the pandemic, more time is spent with at-home skin care, which in turn yielded positive sales results in the face care market. Consumers have grown really...

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Magazine: What escapes and what stays – returning consumption habits and lasting attitude changes after the pandemic

NielsenIQ’s market research experts Erik Vágyi and Péter Kurucz gave a presentation about consumer attitudes after the pandemic at the Business Days conference, on 22 September 2021. Stockpiling: we visit...

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Gels are the most popular, followed by laundry detergent capsules and powders

Csilla Pásztor, Henkel Magyarország Kft.’s brand manager relied on Nielsen data when she informed us that laundry detergent sales dropped 0.4 percent in January-September 2021 – value sales were up...

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Magazine: Desserts (not only) from milk

Chilled milk dessert sales didn’t profit from the surge in demand caused by the pandemic, probably because this is an impulse category. Sales didn’t decline either, as pre-COVID the popularity...

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Versatile kitchen rolls remain popular

Réka Forgách, Essity Hungary Kft.’s brand manager told our magazine that household paper product sales maintained the 2020 level in value; however, in volume there was a slight decline. Sales...

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Magazine: Business Days 2021 – The 8th wonder of the world (Part 1)

Nearly 800 participants turned up to discuss the 8th wonder of the world – the restart of the sector – during the 5 five days of the Business Days conference,...

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Magazin: Online: Slower sales, but still growing

NielsenIQ’s online index audits the online sales of retailers with physical stores (Tesco, Auchan, Spar, Online Príma, dm, Rossmann). In the 2nd quarter of 2021 online sales kept growing, but...

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Higher expectations, higher canned food prices

After the coronavirus-induced stockpiling craze, the sales of canned vegetables returned to the 2019 level by the autumn of 2020. Luckily the demand for quality canned foods slowly but steadily...

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Private labels: On a growth path during the pandemic too

Demand for private label (PL) products didn’t decrease during the pandemic: NielsenIQ reported that more than a quarter of shoppers had said they purchase more PL products than before (and...

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Magazine: The magic of diversity

‘The Hungarian rum-market is led by a few established brands’, Sára Palcsó, marketing director of Zwack explained. ‘Consumers know very few brands and are highly loyal to those. A thin...

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Magazine: Food below zero

2020 was a tough year for frozen food manufacturers. The outbreak of the pandemic upset the balance in the ingredient, product use, retail channel and other fields, so market players...

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The year of opportunities and challenges in the oral care market

According to Boglárka Hering, GSK’s consumer healthcare brand manager, oral care product value sales were growing below the level of the inflation rate in the first six months of 2021,...

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Magazine: Let’s pour clean water into the glass!

Szentkirályi Magyarország’s value share of the mineral water market strengthened further in 2020, a year when the natural mineral water market contracted due to the pandemic. Marketing director Nikolett van...

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Magazine: Black coffees with green messages

According to Noémi Varga, Tchibo Budapest Kft.’s marketing director, coffee sales drifted from HoReCa units to home consumption, because of the Covid-induced limitations in the sector. Due to this the...

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One year in the shadow of the pandemic

Fruzsina Dászkál, senior analyst of NielsenIQ gave an overview of the Hungarian market environment, analysing the drop in the consumer confidence index first. Anxious Hungarian consumers In the European Union...

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Magazine: In colour, taste and effect – ice tea is so hot!

András Palkó, marketing operations manager of Coca-Cola HBC Magyarország revealed to Trade magazin: the closure of hospitality units because of the pandemic entailed a 15-percent contraction in ice tea sales....

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Beyond poppy seed noodles and after a price increase

One of last year’s winners is the pasta category, but the rapid sales growth seems to have come to a halt this year – we learned from Gábor Bokros, deputy...

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Exciting 15 months from a market researcher’s perspective

On 15 April Trade Marketing Club (TMC) organised its popular market researchers meeting online. This year 145 participants registered for the free event. Zsuzsanna Hermann, one of the club’s founders...

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