Tag "tRADE mARKETING kLUB"

First-hand information from market researchers

Nearly 100 participants registered for the online Trade Marketing Club meeting on 7 April. DigInStore TrafikTV sponsored the event, so participants had to pay no fee to discuss the changes...

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(HU) Trade Marketing Klub – Intuitív döntéshozatal a marketingben

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Try to find MUCI!

Trade Marketing Club (TMK) has been organising its annual ‘I Love Trade Marketing’ conference around Valentine’s Day for almost 20 years. In 2022 the event’s title was ‘Try to find...

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(HU) Gyere el Te is az idei ONLINE, TÉRÍTÉSMENTES Trade Marketing konferenciára!

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Planning reloaded

At the November meeting of the Trade Marketing Club (TMC) one of the founders, Zsuzsanna Hermann welcomed on- and offline participants. Another TMC founder Ágnes Csiby introduced the presenters and...

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The beginning of the future

At the end of each year we take a moment to look back on the past months, but right after this we already look to the future, casting our eyes...

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(HU) Tervezés újratöltve – mást, máshogy, máskor – Trade Marketing Klub „hibrid” klubülés

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Exciting careers in trade marketing talkshow – Trade Marketing Club “hybrid” club seat – online or personal, with free participation, barbecue party and cake

Attention! Since our club meeting in April attracted a record number of nearly 150 interested parties, we decided to hold the June club meeting free of charge, not only online,...

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(HU)  FIGYELEM! ILYEN MÉG NEM VOLT! A Trade Marketing Klub ÁPRILISI ÜLÉSE TÉRTÉSMENTES!

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Design surrounds consumers

This year’s last Trade Marketing Club (TMK) meeting was held online on 12 November. Its title was Design = Shopper Loyalty and the programme also included the award ceremony of...

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Once again Coca-Cola wins ‘Display of the Year’

At the year’s last Trade Marketing Club (TMK) meeting – which was held online – the winners of the 2020 POPAI Awards POP competition were announced. The entries were exhibited...

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(HU) Trade Marketing Klub „hibrid” klubülés – online vagy személyes részvétellel

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Magazine: Scandals in marketing

On 4 June 2020 Trade Marketing Club held its summer-opening grill party online. Although there was no barbecue and cake eating this time, participants had the opportunity to discuss the...

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(HU) Figyelem, Trade Marketing Klub ONLINE JÚNIUSBAN!

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(HU) FIGYELEM, Trade Marketing Klub ONLINE!

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The age of the customer experience

This year the main topic of the I Love Trade Marketing conference was marketing and in-store innovations. Trade Marketing Club and POPAI Hungary Association organised the conference on 14 February....

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Trade marketing in 10 years from now

Once again it was in the building of the Budapest Chamber of Commerce and Industry where the year’s last Trade Marketing Club meeting took place in November. One of the...

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Magazine: More stores can now use the SuperStore logo!

Trade magazin organised the SuperStore competition in 2019 too. It was an important criterion in the store design concept competition that retailers operating an online shop only weren’t eligible for...

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Magazine: What I don’t have, you bring to the table

On 5 September the members of Trade Marketing Club and POPAI Hungary Association gathered in the BKIK building. The event’s title was ‘X, Y, Z in a different way: How can...

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Magazine: In-store campaigns for sales growth

András Juhász, lead media planner of dunn­humby Hungary told at the Trade Marketing Club conference in February: sales of a store can be increased by 21 percent on average with...

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Trade Marketing Manager of the Year awards presented

This year’s Trade Marketing Manager of the Year awards were presented on 14 February, at the ‘I Love Trade Marketing’ conference. Ms Trade Marketing 2018 became Tünde Laurinyecz, senior trade and...

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Magazine: The busiest street means something else for each brand

On 15 November members of the Trade Marketing Club gathered for this year’s last meeting. The topic was location-related differences and geomarketing research revealing these. Zsuzsanna Hermann welcomed participants and...

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The best stores honoured for the fourth time

The jury selected the winners of the SuperStore 2018 competition in 15 categories. This prize rewards points of sale created with the most innovative concept, honouring those solutions which meet...

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(HU) Hökkentsd meg a vásárlót! – TMK klubülés 2018. szeptember 6.

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Magazine: The future of offline retail: going digital

15 February 2018 was the day when Trade Marketing Club members gathered for the annual ‘I love trade marketing’ conference. At the end of the day the ‘Trade marketing manager of...

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I believe it if it comes from them

At the 1 June 2017 meeting of Trade Marketing Club (TMC) members came together in the Budai Vár Fortuna Restaurant to meet some of the most popular Hungarian video bloggers....

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Magazine: POPAI AWARDS 2015

At the year’s last Trade Marketing Club meeting the results of the in-store marketing tool competition, the 6th POPAI AWARDS were also announced. Ildikó Kátai, general secretary of POPAI Hungary...

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SuperStore 2015 logo already in use

2015 was the first year when Trade magazin and Trade Marketing Club organised the SuperStore competition for points of sale. Only brick and mortar store could enter the competition, but...

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