Tag "tRADE mARKETING kLUB"
Trade Marketing Klub FROM MARKET RESEARCHERS FIRST HAND
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Fear and security
Recently we have been hearing these two concepts juxtaposed from more and more angles at a growing number of events. From the point of view of consumers and their purchasing...
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Tartós installációs az Év Displaye 2023
Nagy érdeklődés övezte a POPAI és a Trade Marketing Klub összevont évzáró eseményét. A házigazda Pick Szeged a gyorsan változó vásárlási igényekre adott válaszaival, a szervezők pedig a POPAI Awards POP...
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Trade Marketing Club and POPAI joint year-end event
We invite you to an exciting meeting. The Trade Marketing Club and POPAI Hungary, as the international point-of-sale marketing association, are jointly organizing their last meeting of the year. Visitors...
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Előzd meg a kiégést!
A Trade Marketing Klub nyári találkozója idén is kitekintő jellegű témával várta a résztvevőket. A kiégés megelőzése sokakat érintő terület, amit a szakértő előadók és az aktívan kérdező egybegyűltek alaposan áttekintettek....
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Trade Marketing Club: Prevent burnout!
Trade Marketing Klub Szabi in Pék’s restaurant. Come to the special club meeting of the Trade Marketing Club on June 1, 2023! Have you ever felt that you are close...
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Trade Marketing Club: Prevent burnout!
The next Trade Marketing Club Meeting will be held, now traditionally, in June at Szabi a Pék’s restaurant. We look forward to seeing you at the special meeting of the...
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Survival strategies
Trade Marketing Club (TMK) organises its “I Love Trade Marketing” conference every year, and this time the title of the one-day online event was Survival Strategies. More than 200 people...
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The Trade Marketing Club is coming: from market researchers, firsthand
Would you like to find out how the balance of power has developed in the consumer goods market, what customers consider important, what impact it has had, the increase in...
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(It will be) Better
All things considered, the beginning of the year was better than expected. Last year, at the Business Days conference, we had already seen the dark clouds gathering in the sky,...
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New trends in social media
Trade Marketing Club (TMC) members met online on 3 November, to discuss the latest trends in social media. TMC founders Ágnes Csiby, Zsuzsanna Hermann and Ildikó Kátai welcomed the more than...
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New StarStore – Év Kereskedője winners and the 2022 award ceremony
This year was the 8th that Trade magazin organised the “Star Store – Év Kereskedője” competition for retailers with a registered seat in Hungary. The award ceremony took place at the...
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First-hand information from market researchers
Nearly 100 participants registered for the online Trade Marketing Club meeting on 7 April. DigInStore TrafikTV sponsored the event, so participants had to pay no fee to discuss the changes...
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(HU) Trade Marketing Klub – Intuitív döntéshozatal a marketingben
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Try to find MUCI!
Trade Marketing Club (TMK) has been organising its annual ‘I Love Trade Marketing’ conference around Valentine’s Day for almost 20 years. In 2022 the event’s title was ‘Try to find...
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(HU) Gyere el Te is az idei ONLINE, TÉRÍTÉSMENTES Trade Marketing konferenciára!
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Planning reloaded
At the November meeting of the Trade Marketing Club (TMC) one of the founders, Zsuzsanna Hermann welcomed on- and offline participants. Another TMC founder Ágnes Csiby introduced the presenters and...
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The beginning of the future
At the end of each year we take a moment to look back on the past months, but right after this we already look to the future, casting our eyes...
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(HU) Tervezés újratöltve – mást, máshogy, máskor – Trade Marketing Klub „hibrid” klubülés
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Exciting careers in trade marketing talkshow – Trade Marketing Club “hybrid” club seat – online or personal, with free participation, barbecue party and cake
Attention! Since our club meeting in April attracted a record number of nearly 150 interested parties, we decided to hold the June club meeting free of charge, not only online,...
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(HU) FIGYELEM! ILYEN MÉG NEM VOLT! A Trade Marketing Klub ÁPRILISI ÜLÉSE TÉRTÉSMENTES!
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Design surrounds consumers
This year’s last Trade Marketing Club (TMK) meeting was held online on 12 November. Its title was Design = Shopper Loyalty and the programme also included the award ceremony of...
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Once again Coca-Cola wins ‘Display of the Year’
At the year’s last Trade Marketing Club (TMK) meeting – which was held online – the winners of the 2020 POPAI Awards POP competition were announced. The entries were exhibited...
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(HU) Trade Marketing Klub „hibrid” klubülés – online vagy személyes részvétellel
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Magazine: Scandals in marketing
On 4 June 2020 Trade Marketing Club held its summer-opening grill party online. Although there was no barbecue and cake eating this time, participants had the opportunity to discuss the...
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(HU) Figyelem, Trade Marketing Klub ONLINE JÚNIUSBAN!
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The age of the customer experience
This year the main topic of the I Love Trade Marketing conference was marketing and in-store innovations. Trade Marketing Club and POPAI Hungary Association organised the conference on 14 February....
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Trade marketing in 10 years from now
Once again it was in the building of the Budapest Chamber of Commerce and Industry where the year’s last Trade Marketing Club meeting took place in November. One of the...
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Magazine: More stores can now use the SuperStore logo!
Trade magazin organised the SuperStore competition in 2019 too. It was an important criterion in the store design concept competition that retailers operating an online shop only weren’t eligible for...
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