POPAI Magyarország Egyesület

Another “I love trade marketing” conference
Date: 2024-01-26 17:35:19

This year, on February 15, we are holding a large online meeting of the trade marketing profession, entitled “Beyond Inflation”. The all-day event is also free of charge this time,...

Gyorsan változó trendek
Date: 2023-12-08 10:54:00

Október 12-én az NIQ (korábban Nielsen) irodájában rendezték meg a POPAI Magyarország Egyesület soron következő találkozóját „Very Fast Moving Trends” (Nagyon gyorsan változó trendek) témában. Az esemény házigazdája Bacskai Júlia, az NIQ MarComm specialistája volt, aki...

Creativity at the highest level: student competition results
Date: 2023-09-13 10:53:08

POPAI Hungary Association has launched a competition for university students for the fourth time. SPAR was the main sponsor of POPAI Student Design Awards, and this year’s theme sponsor was...

“Most successful promotion of the year 2023” awards were presented to the winners
Date: 2023-06-06 13:52:35

This year Trade magazin organised the “Most successful promotion of the year” competition for the 15th time, the results of which were announced as part of a one-day conference, titled...

General meeting and trade programme
Date: 2023-06-06 10:56:38

Just like last year, SPAR was the host of the annual general meeting of POPAI Hungary Association and the trade programme afterwards. This article is available for reading in Trade...

Survival strategies
Date: 2023-04-04 12:37:48

Trade Marketing Club (TMK) organises its “I Love Trade Marketing” conference every year, and this time the title of the one-day online event was Survival Strategies. More than 200 people...

When worlds meet online and offline
Date: 2023-03-08 10:52:46

POPAI Magyarország is a supporter and co-organiser of the “I love trade marketing” annual conference, which will bear the title “Survival strategies” this year, and will take place online. Between...

Plenty of programmes by Shop! – POPAI this year
Date: 2023-02-23 15:21:44

Marketing at Retail is facing a busy first quarter and lots of programmes in 2023, thanks to POPAI Hungary Association and parent organisation Shop! Association. The challenges and changes in...

Permanent, non-FMCG winner at Display of the Year in 2022
Date: 2023-01-12 10:30:00

This year’s last POPAI Hungary Association meeting was held in MOM Paulaner restaurant on 1 December. The Bonafarm trade marketing team was the host, who introduced the latest PICK and...

New StarStore – Év Kereskedője winners and the 2022 award ceremony
Date: 2022-12-12 10:05:14

This year was the 8th that Trade magazin organised the “Star Store – Év Kereskedője” competition for retailers with a registered seat in Hungary. The award ceremony took place at the...

We play to win
Date: 2022-11-14 10:13:46

Members of POPAI Hungary Association met in Heineken’s new office on 8 September. National trade marketing manager Dániel Salem was the host, and the topic was the future of sales...

Cheaper, fewer, promotional
Date: 2022-11-11 10:49:53

NielsenIQ hosted a POPAI Hungary Association meeting on 6 October, the topic of which was e-commerce from NielsenIQ’s perspective. Managing director Erik Vágyi welcomed participants and spoke about how growing...

Magazine: Changing promotion expectations of consumers
Date: 2022-07-12 06:26:28

Trade magazine organised the “Most successful promotion of the year” contest for the 14th time. The winner FMCG campaigns – entries were accepted in 6 categories – received their awards...

Try to find MUCI!
Date: 2022-05-09 10:11:37

Trade Marketing Club (TMK) has been organising its annual ‘I Love Trade Marketing’ conference around Valentine’s Day for almost 20 years. In 2022 the event’s title was ‘Try to find...

An abundance of prizes in the display design contest for students
Date: 2022-03-17 09:35:09

POPAI Hungary organised its POPAI Student Design Awards competition for the third time. The event’s main sponsor was SPAR and its theme sponsor was PICK. University students studying design were...

Finally we are competing together again
Date: 2021-11-08 23:05:10

In October POPAI Hungary Association held a hybrid meeting at the Heineken headquarters in Budapest. Dániel Salem, Heineken’s national trade marketing manager gave a presentation about what sporting events mean...

We are rooting together
Date: 2021-10-26 08:41:40

After a year and a half members of the POPAI Hungary Association could finally meet again in person on 9 September. The host was PICK Szeged Zrt. and the meeting...

Student display competition 2021-2022
Date: 2021-10-06 08:47:10

Also at the end of the POPAI meeting the POPAI Student Design Awards 2021-2022 competition was announced. This year’s theme provider sponsor is PICK Szeged Zrt. and the main sponsor...

ZEWA Tringle is the Hungarian student champion
Date: 2021-05-17 15:31:06

Dávid Gál’s Zewa Tringle display proved to be the best in the Student Design category of the Shop! Global Awards in 2020. The Hungarian leg of the contest was organised...

Essity focuses on sustainability
Date: 2021-05-17 15:15:40

At the May meeting of POPAI Hungary Réka Nagy, customer marketing manager of Essity Hungary introduced the international, regional and Hungarian sustainability efforts of the company. In the spirit of...

Disposable can be sustainable
Date: 2021-05-06 11:00:38

Essity the Swedish-German company strives for responsible and sustainable operations, taking into account the expectations of consumers and retail partners as well. Social responsibility is achieved by improving family wellbeing,...

Sustainable POP at Mondelez
Date: 2021-04-28 10:46:45

This year’s first POPAI Hungary Association meeting was hosted by Zsófia Réti, Mondelez’s customer activation manager CZ-SK-HU. The topic was the company’s global, regional and Hungarian sustainability strategy, and the...

Four winners go to the Shop! Global Awards competition
Date: 2021-04-09 10:54:35

POPAI Hungary Organisation has organised the POPAI Student Design Awards competition for university students for the second time. The main sponsor was SPAR and the thematic sponsor was Zewa. The...

Magazine: Fresh and creative solutions at the display design contest for students
Date: 2020-03-16 07:21:49

Essity Hungary Kft. started the Zewa Designer Contest back in 2017, and this year was the first that POPAI Hungary Association – with the sponsorship of Zewa and SPAR –...

The age of the customer experience
Date: 2020-03-15 16:47:51

This year the main topic of the I Love Trade Marketing conference was marketing and in-store innovations. Trade Marketing Club and POPAI Hungary Association organised the conference on 14 February....

Trade marketing in 10 years from now
Date: 2020-01-23 09:57:26

Once again it was in the building of the Budapest Chamber of Commerce and Industry where the year’s last Trade Marketing Club meeting took place in November. One of the...

Magazine: More stores can now use the SuperStore logo!
Date: 2019-12-16 06:56:50

Trade magazin organised the SuperStore competition in 2019 too. It was an important criterion in the store design concept competition that retailers operating an online shop only weren’t eligible for...

Magazine: Student Design: A display design contest
Date: 2019-12-02 07:27:56

POPAI Hungary Association, with support from Zewa and SPAR, organises the first POPAI Student Design Awards. The task for university students is to design innovative displays based on a given...

Saying thank you the Shop! way
Date: 2019-11-18 10:01:23

For the first time this year international Marketing at Retail organisation Shop! expressed its gratitude to members by sending an e-card. POPAI Hungary Association also said thank you to the...

Magazine: What I don’t have, you bring to the table
Date: 2019-10-09 07:58:12

On 5 September the members of Trade Marketing Club and POPAI Hungary Association gathered in the BKIK building. The event’s title was ‘X, Y, Z in a different way: How can...

Another “I love trade marketing” conference Date: 2024-01-26 17:35:19

Gyorsan változó trendek Date: 2023-12-08 10:54:00

Creativity at the highest level: student competition results Date: 2023-09-13 10:53:08

“Most successful promotion of the year 2023” awards were presented to the winners Date: 2023-06-06 13:52:35

General meeting and trade programme Date: 2023-06-06 10:56:38

Survival strategies Date: 2023-04-04 12:37:48

When worlds meet online and offline Date: 2023-03-08 10:52:46

Plenty of programmes by Shop! – POPAI this year Date: 2023-02-23 15:21:44

Permanent, non-FMCG winner at Display of the Year in 2022 Date: 2023-01-12 10:30:00

New StarStore – Év Kereskedője winners and the 2022 award ceremony Date: 2022-12-12 10:05:14

We play to win Date: 2022-11-14 10:13:46

Cheaper, fewer, promotional Date: 2022-11-11 10:49:53

Magazine: Changing promotion expectations of consumers Date: 2022-07-12 06:26:28

Try to find MUCI! Date: 2022-05-09 10:11:37

An abundance of prizes in the display design contest for students Date: 2022-03-17 09:35:09

Finally we are competing together again Date: 2021-11-08 23:05:10

We are rooting together Date: 2021-10-26 08:41:40

Student display competition 2021-2022 Date: 2021-10-06 08:47:10

ZEWA Tringle is the Hungarian student champion Date: 2021-05-17 15:31:06

Essity focuses on sustainability Date: 2021-05-17 15:15:40

Disposable can be sustainable Date: 2021-05-06 11:00:38

Sustainable POP at Mondelez Date: 2021-04-28 10:46:45

Four winners go to the Shop! Global Awards competition Date: 2021-04-09 10:54:35

Magazine: Fresh and creative solutions at the display design contest for students Date: 2020-03-16 07:21:49

The age of the customer experience Date: 2020-03-15 16:47:51

Trade marketing in 10 years from now Date: 2020-01-23 09:57:26

Magazine: More stores can now use the SuperStore logo! Date: 2019-12-16 06:56:50

Magazine: Student Design: A display design contest Date: 2019-12-02 07:27:56

Saying thank you the Shop! way Date: 2019-11-18 10:01:23

Magazine: What I don’t have, you bring to the table Date: 2019-10-09 07:58:12