Tag "POPAI Magyarország Egyesület"

Finally we are competing together again

In October POPAI Hungary Association held a hybrid meeting at the Heineken headquarters in Budapest. Dániel Salem, Heineken’s national trade marketing manager gave a presentation about what sporting events mean...

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We are rooting together

After a year and a half members of the POPAI Hungary Association could finally meet again in person on 9 September. The host was PICK Szeged Zrt. and the meeting...

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Student display competition 2021-2022

Also at the end of the POPAI meeting the POPAI Student Design Awards 2021-2022 competition was announced. This year’s theme provider sponsor is PICK Szeged Zrt. and the main sponsor...

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ZEWA Tringle is the Hungarian student champion

Dávid Gál’s Zewa Tringle display proved to be the best in the Student Design category of the Shop! Global Awards in 2020. The Hungarian leg of the contest was organised...

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Essity focuses on sustainability

At the May meeting of POPAI Hungary Réka Nagy, customer marketing manager of Essity Hungary introduced the international, regional and Hungarian sustainability efforts of the company. In the spirit of...

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Disposable can be sustainable

Essity the Swedish-German company strives for responsible and sustainable operations, taking into account the expectations of consumers and retail partners as well. Social responsibility is achieved by improving family wellbeing,...

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Sustainable POP at Mondelez

This year’s first POPAI Hungary Association meeting was hosted by Zsófia Réti, Mondelez’s customer activation manager CZ-SK-HU. The topic was the company’s global, regional and Hungarian sustainability strategy, and the...

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Four winners go to the Shop! Global Awards competition

POPAI Hungary Organisation has organised the POPAI Student Design Awards competition for university students for the second time. The main sponsor was SPAR and the thematic sponsor was Zewa. The...

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Magazine: Fresh and creative solutions at the display design contest for students

Essity Hungary Kft. started the Zewa Designer Contest back in 2017, and this year was the first that POPAI Hungary Association – with the sponsorship of Zewa and SPAR –...

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The age of the customer experience

This year the main topic of the I Love Trade Marketing conference was marketing and in-store innovations. Trade Marketing Club and POPAI Hungary Association organised the conference on 14 February....

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