Sirha: we are waiting for you

You probably know where, at the Sirha Budapest trade show on 22-24 March. The organisers and the exhibitors are preparing with innumerable trade programmes, and this is also true for us – the official media partner of the trade fair. On the one hand, the present issue of our magazine and Trade magazin 12-01/2021 cover the topics of the Sirha trade show; plus after this issue goes to press, our innovation competition for the exhibitors of the trade fair will soon end, and the results of this will be on display at Sirha.

On the other hand, every second year one of the biggest projects for us is building the Future Store Innovations stand, one of the most exciting places and programmes during the three days of Sirha Budapest. What is the Future Store? A more than 700m² grocery store that simulates the shop of the future, where every product, technological solution or service of our co-exhibitors can be found, in an environment that is very much like in real life, organised into stops along the shopper’s route in-store. It is needless to say that no actual purchases can be made in the Future Store, and visitors can only come to the stand if they register in advance, as there will be guided tours for small groups. However, those people who are invited to the stand by any of our co-exhibitors will be able to walk around freely any time. Those who sign up for the small-group tour will be following the route of the imaginary shopper, tasting foods and drinks, seeing and sometimes trying innovative technological solutions, and receiving information about devices and services – courtesy of our co-exhibitors and their practical demonstrations – that perfectly fit into the given place in the shop because of their functions.

This year the guided tour will have 35 stops by 25 exhibitors. Just like in former years, technological solutions will present the latest ideas for classic and unmanned, fully automatic grocery stores alike. As for the innovative products displayed, most of them were inspired by sustainability, in their content, production or packaging.

Come and visit us in the Future Store!

From the FutureStore.hu website you can download a free ticket for the SIRHA trade show, which is valid for any of the event’s three days and can be used to participate in every public programme of the trade fair! What is more, if you feel like joining one of the guided tours around the Future Store, you can register for that too.

We are waiting for you! //

Best regards, Zsuzsanna Hermann, Editor in Chief