News and articles
Who could replace Gundel?
Date: 2008-12-16 08:00:00
Which kitchen would be chosen as the “kitchen of the nation” if a vote was to be held about this question? A traditional “csárda” with traditional dishes, Gundel, or a...
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Meat prices to drop by end of the year
Date: 2008-12-16 08:00:00
Trends in the world market of meat and poultry are monitored by Agricultural Business Research Institute (AKI). Data from the Market and Price Information system operated by AKI and KSH...
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Thorough preparations – half way to success
Date: 2008-12-16 08:00:00
We have asked a number of display manufacturers what in their opinion ideal trade marketing or marketing professionals are like. The answer was: those who know their job, know what...
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Successful joint exhibition
Date: 2008-12-16 08:00:00
A large number of innovations were presented at the Signexpo and Digitalexpo exhibitions held simultaneously on 27-29. November, in Budapest. There were over 100 exhibitors, while the number of visitors...
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Marché turning 25
Date: 2008-12-16 08:00:00
The first Marché unit was opened in Stuttgart in 1983, which means that the chain presently composed of 79 units, is 25 years old this year. The strategy of freshness...
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McCafé expanding
Date: 2008-12-16 08:00:00
Revenues of the McCafé chain were up by 20 percent in 2008, compared to 2007. The total number of guests served in the chain operated by McDonald’s during the past...
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Drugstores showing dynamism in face, body and hand care
Date: 2008-12-16 08:00:00
Retail sales of face lotions were up by 4 percent in the September 2007-August 2008 period, compared to the preceding year. The size of the market has exceeded HUF 9...
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B to B vitamin
Date: 2008-12-16 08:00:00
Though few bar/restaurant owners have been trained in marketing, sometimes they still excel in instinctive marketing communication. Let’s see two examples of successful marketing in the bar/restaurant business. The most...
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Economy in recession, Euro coming
Date: 2008-12-16 08:00:00
According to a forecast made by GKI Gazdaságkutató Zrt. with Erste Bank, the Hungarian economy will be forced to change course as a result of radical changes in the world...
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What briefs should contain
Date: 2008-12-16 08:00:00
What is our target group? What kind of stores is the display intended for? How long do we intend to use the display? What kind of display do we want?...
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Five beers – each offering a different experience
Date: 2008-12-16 08:00:00
According to Ingo Nassau, chairman of the German POS Marketing Association, “emotionalisation” of brands and creating an experience linked to the product are the two main current trends in POS...
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Hidden camera
Date: 2008-12-16 08:00:00
In the summer, the Dairy Product Council had begun preparing for demonstrations against multinational chains blamed for the market difficulties which milk producing and processing enterprises are facing. They want...
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New CEO for BAT Hungary
Date: 2008-12-16 08:00:00
A new CEO has been appointed to lead British American Tobacco Hungary. Emil Moskofian (43) will take over the position from David Waterfield. He has been working for BAT for...
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Trendy music from Mood Media
Date: 2008-12-16 08:00:00
Mood Media has been contracted by the lingerie chain Konkurencia to provide music in its 12 stores. Adidas, another client of Mood Media, has held a “retro” promotional campaign in...
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We think differently and we do it differently (Business Days 2008, part 2.)
Date: 2008-12-16 08:00:00
Participants in the “Without taboos” discussion held in the afternoon of the second day had to answer provocative and sometimes disturbing questions. Géza Miklósvári, CEO of FÁÜ-Pepsi Zrt received a...
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Innovations for ageless skin
Date: 2008-12-16 08:00:00
Although the effects of the financial crisis can be felt in the market of personal hygiene products, average sales are doubled during the Christmas season. Manufacturers have a large number...
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Restaurant on-line
Date: 2008-12-16 08:00:00
We only discuss good web sites of good restaurants so that everybody can learn from the mistakes. Szent Flórián Étterem (Kőszeg) All relevant information is available. The colours are refreshingly...
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Accommodation generally booked without agents
Date: 2008-12-16 08:00:00
The number of nights spent by guests in commercial places of accommodation was down by 1.3 percent in the January-September 2008 period, compared to 2007. Revenues of the sector showed...
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V.U.K.K. – Circle of Unilever ex-employees
Date: 2008-12-16 08:00:00
For quite some time, I have had the idea of sustaining and developing further a system of existing relations. Finally, the first VUKK meeting was held on 20. November. In...
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Expectations of a CEO regarding the supply chain
Date: 2008-12-16 08:00:00
Retailers accounted for 47 percent of the 215 participants at the CIES conference held in Vienna, in early October. Current trends and concepts were illustrated by the example of a...
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Stores opening
Date: 2008-12-16 08:00:00
Spar, Pomáz Open: 6 November Chain: Spar Store space: 922 m2 SKU: több ezer Spar, Debrecen Open: 13 November Chain: Spar Store space: 777 m2 SKU: több ezer Aldi, Dunaújváros...
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Brazilian CEO for Borsodi
Date: 2008-12-16 08:00:00
Mário Medeiros Nettó from Brazil has been appointed the new CEO of Borsodi Sörgyár Zrt. He graduated at Berkeley University in 1990. His previous position has been sales director of...
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Record number of participants at the Nutrikid Olympics
Date: 2008-12-16 08:00:00
458 primary schools, 656 teams and over 6,500 kids have registered for the Nestlé Nutrikid Olympics. Competitors can win various prizes each month in addition to HUF 100,000. The Olympic...
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Shopping programmed genetically?
Date: 2008-12-16 08:00:00
We asked professor Csányi if our passion for shopping is “programmed” in our genes. In his opinion, the colourful world of stores has an effect on us like coloured glass...
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Hand cream targeted primarily at the 60+ age group
Date: 2008-12-16 08:00:00
According to data from GfK Hungária ConsumerScan, 28 percent of households purchased some kind of body care lotion in the January-September 2008 period. Sales were down by 5 percent in...
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Fish, rice and traditions
Date: 2008-12-16 08:00:00
Japanese culinary habits have been formed by tradition over many centuries. Though Japan is no longer isolated from the outside world, its gastronomic culture remains very traditional. How we see...
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Agricultural prices swinging
Date: 2008-12-16 08:00:00
Supply prices of agricultural products were down by 8.8 percent in September 2008, compared to September 2007. The price of plant products was down by 22.2 percent, while that of...
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Limonissimo
Date: 2008-12-16 08:00:00
Lemon substitute had been a popular product in the socialist era, owing to the popularity of tea made with lemon. Apart from lemon substitutes in the form of tablets, liquid...
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