News and articles

Successful first six months for SIÓ-ECKES

Sales generated by SIÓ-ECKES Kft were up by 21 per cent in terms of quantity in the first six months of the year, compared to the same period in 2007....

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Answer:

The labelling of food is increasingly important for manufacturers, retailers and consumers as well. Labelling is a significant element of marketing and allows consumers to make an intelligent decision, or...

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New shapes and products by NIVEA face care

NIVEA VISAGE has completely renewed its assortment, which is now available with new design, new formulas and a new colour brochure. NIVEA products have been divided into separate groups according...

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Glory of the world

Up till recently, Lou Lou had been regarded by the press as the first restaurant in Hungary with a realistic chance of being awarded a Michelin star. However, Lou Lou...

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Promising growth in food export

Both export and import grew at a faster rate in April 2008, than in the preceding three months. Exports were up by 24 per cent, while import increased by 18...

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Bip 7in1 Gépi mosogatótabletta Megapack

The Bip 7in1 dish washer tablets have arrived with 64 tablets per pack....

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Orbit töltött rágó narancs-mangó és eper-barack

A new innovation was added to the Orbit product range in July, the tremendously popular fruit flavoured, liquid filled chewing gums....

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Active Friesland brands

Two innovations have been launched by Friesland Zrt this summer. A coffee cream milk has been added to the Completa assortment. As growing health-consciousness has become a priority for the...

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New water proof labels from M-real

Two new paper labels have been launched by M-real Consumer Packaging: Simcastor Label WS and Simcastor Label WSE. The labels are intended for use by the beer and beverage industries,...

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Pre-portioned segment dominant among meat products

According to data from the Nielsen Retail Index, sales are increasingly concentrated and the pre-portioned segment is becoming increasingly dominant. The market showed expansion of 1 per cent in terms...

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Abundance of innovations for hair

As Anikó Csepeli, from L’Oréal Magyarország has told us, the size of the hair care market is HUF 13 billion at present and it is expanding both in terms of...

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Restaurant on-line

We only discuss good web sites of good restaurants so that everybody can learn from the mistakes. Alabárdos étterem I you are convinced that you are offering a good service...

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Parent, media, friend

According to research by GfK LHS HealthCare, parents, the media and friends have the largest influence on the dietary habits of children in primary schools. According to 34 per cent...

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Freshpack Görög, Freshpack, Cézár, Freshpack Chef

Complete, instant salad dish. The advantage of the separately packaged ingredients is that it can be prepared according to individual taste and this helps in retaining freshness....

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New generation advertising messages on TV2

The recently established TV2 Brand Care group and the spot types developed by them were the topics of a roundtable discussion held in June. In recent years, TV2 has been...

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Kinder pirate ship coming

The Kinder brand has real adventure waiting for children. The Kinder Surprise Pirate Ship is under construction. The ship will offer a wide range of entertainment for 3-10 ten year...

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New statutes for the association of canned maize manufacturers

A new statutes was accepted by the Association of European Canned Maize Manufacturers at its general assembly held in Budapest on 18. June. The mandate of the chairman has been...

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Price wave reaching meat products

While prices are rising, demand is shrinking in the market of meat products. There are differences between categories in the extent of recession, in the market share of private labels...

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Mouth care brands focusing on special needs

The weakness of Hungarian mouth care culture is well illustrated by the single toothbrush used by consumers per year. In countries with an insurance-based healthcare system, the insurance company only...

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Fashion front

Leading fashion brands are fighting on a special battleground in Milan: the catering business. All the leading fashion brands have opened bars and restaurants under their own names in the...

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Willingness to purchase at its lowest

The complex Consumer Confidence Index and Consumer Expectations Index of GfK Hungária show improvement, but consumer willingness to purchase has been reduced in the second quarter of the year....

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Kinder Kalózhajó

The special POS tool is a pirate ship which not only introduces the new figures to be found in Kinder Meglepetés to kids, but also encourages them to play....

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ECR Europe: when we make customers happy

„We have achieved a revolutionary breakthrough in co-operation between manufacturers and retailers. Instead of focusing on confrontation, we have begun to work together”- said Peter Braback-Lemathe, co-chairman of ECR Europe,...

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Moderate optimism on board the OKSZ Klubhajó

According to Péter Feiner, chairman of the National Retail Association, the best we can hope for this year is that the decline of retail trade will stop. The Association is...

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New coffee machine by NESPRESSO

NESPRESSO is to introduce its new Lattissima coffee machine in Hungary soon. The new model will allow coffee fans to prepare an espresso, a lungo, a cappuccino, or a latte...

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Consumer confidence in domestic meat unbroken

According to data from the GfK Hungária ConsumerScan the sliced cold meat consumption of Hungarian households was up by almost ten per cent in the first four months of 2008,...

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Prices and quality both important to mothers

Some products, like for example diapers, are essential in baby care. According to Ildikó Kardos brand manager of Libero, the history of disposable diapers goes back to the 1950’s. While...

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The essence of Slow Food

Though we have heard a lot about Slow Food in recent years, probably no-one has yet explained to us what this term stands for. The basic principles: 1. Eating is...

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Milk without cream

GfK Hungária has launched a series of studies with Agrár Európa Kft. Part one deals with the condition of the dairy sector on almost 100 pages. It was presented at...

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Baileys Original, Baileys Karamell, Baileys Mint/Baileys

New design, more attractive appearance, and more elegance to enhance the gift funcion....

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