News and articles

Opposite groups drink spirits

According to data from the joint database of GfK Hungária and Szonda Ipsos called Product Media Index, less than one out of three Hungarians drink spirits. 6 per cent of...

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How to measure success?

As Péter Biczó director of Price Waterhouse Coopers Kft. has pointed it out to us, different figures may be used to describe market success, according to different systems of accounting....

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Nativa Tea & Water

Nativa wellness-drink is a perfect combination of mineral water from the Alps, tea and refreshing fruits, which is unique in the Hungarian market. Furthermore, energy content in the new, practical...

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Vienna fair: satisfied organisers

“This is not to be missed” – we thought after reading the invitation to the fair titled Food and Drink from Eastern and Middle Europe”, which was held for the...

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Courage

Fight for success is getting tougher. Retailers and manufactures are carpet bombing consumers with promotions. As a result, austerity measures have not quite had the effect in the FMCG market...

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Ízbomba with basil

Univer has introduced a new, basil flavoured version of their Knorr Ízbomba product line this spring. According to research data (Seasoning U&A, 2006. Research International Hoffmann), basil is used in...

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„We should be playing to win, not to avoid losing”

Some noteworthy quotes from Milan: “We, manufacturers and retailers should learn to co-ordinate our collaboration, because we are forced to take risks together, in order to grow.” A. G. Lafley,...

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Detailed info on Light Flavours

PICK Szeged joined the Norbi Update lifestyle system last year. They have since developed a product line based on the recommendations of Norbi Update, with completely new contents. Délhús Könnyű...

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Leaving Cuba Libre behind

There are an endless number of variations, it is only the creativity of bartenders that may limit the diversity of cocktails. Though we are making progress, we are still quite...

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Croatian retailers resisting

As lake Balaton cannot be compared to the Adriatic sea, retail business in Croatia is also hard to compare with the Hungarian retail sector. Hardly any Hungarian products can be...

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Libresse Silk

Libresse panty liners are dressed in silk! In line with the trend, Libresse panty liners have received an ultra soft upper cover which contains silk extract....

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„Surprising degree of interest shown”

Hungarian companies displayed a surprising degree of interest in the Vienna fair. Owing to the number of exhibitors, the floor area booked originally, had to be increased from 100 to...

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The price of quality

It has been a long time since we last had a shortage of food in Hungary. Today, between 45-50 thousand food products are available in Hungary. According to a survey...

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A hail of medals for Törley wines

Wines and champagnes from Törley Pezsgőpincészet won seven gold and ten silver medals at the Savings Co-operatives’ National Wine Competition held for the ninth time this year....

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Question:

As our members are the largest advertisers in Hungary, the Association has always regarded regulation and self-regulation of advertising as an issue of special importance. Today, advertisers are facing a...

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Maltitol instead of beet sugar in Bonbonetti chocolates

Bonbonetti Kft. makes two chocolate bars for the Update program. One is a classic milk chocolate, while the other is a strawberry-yoghurt flavoured chocolate. These contain maltitol instead of beet...

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Bartenders with hands tied

According to Csaba Gulyás, editor in chief of Bartrender Magazine, the most popular cocktails are still the ones which first appeared fifteen years ago like, Cuba Libre, or Mojito. He...

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Big trader or wholesaler?

The drastic reduction in the number of retail outlets we had expected a few years ago did not take place. Many retailers are gone, but many new ones have appeared....

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FINO Familia

The smaller brother of the market leader, Piroska fruit syrup. The new products represent excellent quality and attractive appearance without preservatives in a returnable bottle....

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Austrian exports soaring after some hard years

Austrian food producers do not complain about being in a small market. Instead, they successfully look for possibilities to export their goods. Josef Domschitz (45), the officer responsible for competitiveness...

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Regional marketing after multinational

Gábor Dávid Kovács, the new marketing manager of Bols Hungary Kft., has been working with brands of alcoholic beverages since 1998. He began his career with an advertising agency, then...

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Medals for all Bestillo pálinkas

All pálinkas entered by Boldogkő-Fruit Kft. under the label Bestillo for the international competition Destillata, have won medals. Their plum pálinka has won a gold medal....

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Answer:

The increase in the number of overweight people and in the number of diseases resulting from excessive weight represent a problem of such magnitude that it has become an issue...

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Norbi supervising development of Ledo Update personally

Ledo begun preparing for co-operation with the Update program in 2005, though the idea of developing a healthier ice cream had been conceived earlier. Ledo Update ice cream was developed...

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Pálinka: the promise of wildness

Palinka is hardly used for any cocktails at all, though it could become a new material for cocktails, especially in instantly recognisable flavours – says Gábor Szabó from Miskolci Likőrgyár....

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BOULARD CALVADOS

Owing to its exceptionally high and constant quality, Boulard calvados is the market leader in its category world-wide and in Hungary as well. It won two gold medals in the...

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SIÓ

Owing to tradition, experience and expertise accumulated over 30 years, SIÓ has been the leading brand in the fruit juice market for years. SIÓ is celebrating its 30th birthday with...

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The way to Hungarian shelves

Austrian have learned from the flood of imports to their market at the time of their accession to the EU and prepared for a similar flood of exports in 2004....

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Well proven methods for new objectives

Andrea Szabó Andrea was appointed marketing director of Tchibo Budapest Kft. in April 2007. She has 12 years of experience in FMCG marketing. She started her career with Dr. Oetker,...

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Alimentaria: opening to the East

Alimentaria, the food exhibition in Spain, one of the biggest European markets is becoming truly international. The event to be held between 10-14. March 2008 will be attended by more...

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