News and articles

Prices of agricultural products up by a third

The prices of agricultural products were up by 33.9 per cent on average in February 2008, compared to February 2007. The prices of plant products were up by 46.9, while...

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When customers ask for time

This is the sixth occasion that we discuss the role of specific categories in specific retail units. This time, we’ll take a look at convenience products, which generally account for...

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SIÓ VitaTigris Gyümölcsital – Piros, Sárga, Zöld

VitaTigris fruit drinks are new, practical, with screw-on cap and straw, handy, in TetraSquare boxes....

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Recognition for Henkel PR strategy

Henkel has been awarded the PR Report Award 2008 by the magazine PR Report, for the planning of its long term PR strategy. Henkel began its systematic communication focused on...

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Knoppers behind the finishing line

Running competitions will be sponsored by Knoppers wafers of Storck this year again. The six events will be used to remind people of the importance of a healthy lifestyle....

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Dish washing liquids for sensitive skin increasingly popular

According to data from the ConsumerScan of Gfk Hungária, an average Hungarian household consumes 4.4 litres of dish washing liquid per year. Sales dropped in terms of quantity last year....

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Who is the king?

In 2008, Lou Lou and Café kör failed to repeat their success achieved in 2007, when they finished among the second 50 in the “Best 50 restaurants of the world”...

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Flood

The development of luxury versions of everyday products can result in the appearance of surprising brands, especially in segments like bottled water. It is quite an extreme offspring of health...

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Food industry lagging behind

Industrial production rose by 9.8 per cent in the February 2007 – February 2008 period. Industrial export was up by 15.5 per cent in February 2008, compared to the previous...

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Modelling: reduces risk, boosts chances of success

How many customers am I going to lose by raising my price? How will a reduction in my competitor’s price effect my sales? Which promotional tool generates the biggest sales?...

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Infibra Szalvéta

Restaurant napkins made from cellulose in several sizes and colours....

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Hungarian weeks in Cora

A promotion for Hungarian products was held in Cora stores under the name “Hungarian Weeks” between 24. April and 10. May. As a result of co-operation with manufacturers and suppliers,...

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A creamier kephir under the Milli brand

Milli Janga Kaukázusi Kefir + was added to the Milli product line in March. Its special feature is that pro-biotic ingredients with a powerful immune boosting effect have been added....

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More sun lotions sold in warmer climate

Demand for sun lotions is growing as a result of climate change. According to data from the Key Account Index of Nielsen, retail sales have expanded by 12 per cent...

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New chairman for Étrend

Three chairmen for Étrend Egyesület (the organisation of chefs) in three years and all giving up within a year. Péter Mózes was the last in to give up in February....

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Restaurant on-line

We respect restaurants which take the trouble of regularly up-dating their web sites. We only discuss good web sites of good restaurants so that everybody can learn from the mistakes....

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Still in recession

Retail sales were down by 2.5 per cent in February 2008, compared to February 2007. According to the latest KSH report, retail sales were down by 0.2 per cent in...

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Packaging in three stages – part 1: colour

Our sense of colours is a prehistoric heritage, related to our deepest reproductive drives. The use of colours is so ancient and universal, that even flowers know everything about it…...

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Bonbonetti Olympia mogyorós drazsé tejcsokoládé és cukorbevonattal

Limited edition Olympia peanut dragée have been added to the Bonbonetti dragée assortment, which will be available during the Olymic games....

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Stuck

My new position demanded that I spend weeks in Romania and Bulgaria as well. I had mixed feelings about this, not having an idea of what to expect. Investment and...

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New general director for Herz

Endre Nagy was appointed general director of Herz Szalámigyár zRt. on 4. April. He had formerly been the supply chain director of a leading FMCG company. His objective for Herz...

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Zsolt Dunavölgyi leaving IMIGe

Zsolt Dunavölgyi is leaving IMIGe Hungária Kft after eight years. He has been the sales and marketing director for several years. Tamás Gády Kayser, managing director will temporarily assume responsibility...

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Spending on safe sunbathing

Choosing the right sun lotion is extremely important and people are willing to pay more for sunbathing in safety than before. Unlike other cosmetic categories, the sales of more expensive...

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Franchise news

New general secretary for Hungarian Franchise Association from 1. April. Dr. István Kiss was succeeded by dr. Katalin Mandel, managing director of DAKEXPO Kiállításszervező és Tanácsadó Kft. Her company is...

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Eating cocktails?

Cocktails are experiencing a true renaissance in the majority of more developed markets than ours. Restructuring of popular drinks, rather than inventing new flavours is the present challenge. Though we...

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Less grain for export

Exports were up by 19 per cent in January 2008, while imports were 15 per cent higher than a year earlier. Total exports amounted to HUF 1,529 million in the...

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Bacardi Razz

Innovation: raspberry flavoured Bacardi....

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Dr. Oetker Eredeti Puding tejkaramella-ízû

The velvety and creamy milk caramel flavour is unique among puddings for cooking....

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Chicken in the grey zone

Though the price of Hungarian poultry is rising, the sector is in danger. Prices might rise by as much as 30-40 per cent in the next two years, which might...

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The tooth fairy’s treasure

The Complete 7 System package includes a Blend-a-med Complete 7 toothpaste and an Oral-B Cross Action toothbrush. An online educational game called the Tooth Fairy’s treasure is also to be...

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