News and articles
Fanta Mango
Date: 2007-05-30 08:00:00
Enjoy discovering the World of Fanta! This is an invitation to discover new countries, and constantly renewed Fanta flavours, to visit the world of Fanta. Agency: Starcom médiaügynökség / Ogilvy&Mather...
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The stores of tomorrow
Date: 2007-05-30 08:00:00
All participants at the conference were interested in the direction of change resulting from the increasing use of IT. Experts from Edcon, Casino and Edeka reported their experiences related to...
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Haribo after Hasbro
Date: 2007-05-30 08:00:00
Haribo Hungária Kft. has a new managing director, Ákos Perjés. Earlier, he had spent five years with Hasbro Magyarország Kft. in a similar position. He has also had considerable experience...
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Slovakian legend in the Hungarian market
Date: 2007-05-30 08:00:00
The soft drink Kofola is now available in Hungary. It is not only a leading brand in Slovakia with a market share of 30 per cent, it also holds a...
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Szentkirályi wants a quarter of the market
Date: 2007-05-30 08:00:00
Szentkirályi Ásványvíz Kft. achieved revenues of HUF 4,3 billion last year. The company intends to achieve 20 per cent growth and a 25 per cent share in the Hungarian market...
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Weight Control products in the process of listing by Kaiser Food
Date: 2007-05-30 08:00:00
Kaiser Food Élelmiszer-ipari Kft. has displayed interest in the Weight Control program of Alexandra Béres from the beginning. Five products which belong to the program and had been developed with...
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Cigars and cocktail cherries any time of the day
Date: 2007-05-30 08:00:00
Continuous development, permanent adaptation of supply to demand, accuracy and constant accessibility are the key words in the philosophy of Finnker. – Our mission is to promote the culture of...
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Astor LYCRA Flex Ultra
Date: 2007-05-30 08:00:00
Astor LYCRA Flex Ultra white nail whitener and glittering French manicure....
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Changes at the top in Co-op Hungary
Date: 2007-05-30 08:00:00
The shareholders' meeting of Co-op Hungary has decided to separate the position of president from that of CEO. Lajos Csepeli has been appointed new president of the board for a...
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Credit cards are for getting over difficulties
Date: 2007-05-30 08:00:00
According to a study prepared for MacterCard, Hungarian small to medium enterprises use business credit cards primarily as a source of short term bridge financing. According to clients, no fee...
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Suitcases from Thailand
Date: 2007-05-30 08:00:00
Coca Cola Magyarország introduced a new limited edition product under the name Fanta World Mangó in April. Street theatre performances will also be used to promote the product, as this...
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Fortunate taking off
Date: 2007-05-30 08:00:00
Modern and healthy products distributed by Fortunate fit well into the Weight Control program, which made it quite natural for them to join the program. They will start with nine...
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Everything in one hand
Date: 2007-05-30 08:00:00
Lekkerland represents a unique combination of wholesale, logistics and services. For international and regional clients operating on the basis of carefully developed processes and standards, Lekkerland also means reliability and...
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WU2 Next 2in1
Date: 2007-05-30 08:00:00
A special product developed for men with a sporty, refreshing fragrance. Cleans and conditions efficiently at the same time. We recommend it for every day use for all hair types....
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Facelift for Szeged Metro too
Date: 2007-05-30 08:00:00
The third renovated Metro Cash & Carry Hungary store was opened in Szeged. On 3 May. The biggest change took place in the fruit/vegetables, meat and wine departments. The new...
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Hungarian and French gastronomy
Date: 2007-05-30 08:00:00
The Budapest office of the marketing and communication consultants Sopexa held a conference about gastronomic culture and its role in defining identity on 27. March. The conference was also the...
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Market of meat for the grill far from being saturated yet
Date: 2007-05-30 08:00:00
The most seasonal meat product category, that of meat for grilling shows constant growth. Within this category, sausages are still the biggest segment, but marinade meat, Vienna sausages and other...
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Bio-basis for Vitamor
Date: 2007-05-30 08:00:00
Vitamor Kft. has had a bio-plantation for several years. They have contacted Alexandra Béres to help compile product lines which would fit into her lifestyle program. At the moment, three...
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Competition in meat prices
Date: 2007-05-30 08:00:00
The prices of agricultural products showed a rise of 11,1 per cent in January/March 2007, compared to a year earlier. The prices of vegetables grew by 2,8 per cent, while...
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HARIBO Beerentraum
Date: 2007-05-30 08:00:00
The new HARIBO product is the latest teddy bear dream with forest fruits. It is a mixture of special fruits generating a light flavour full of feeling from the forest....
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Opportunities for growth
Date: 2007-05-30 08:00:00
A certain part of consumers are willing to pay the price of higher quality services, as well as that of premium brand products emphasised Judit Szalóky Tóth, director of Nielsen...
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New boss for advertising agency
Date: 2007-05-30 08:00:00
The new director of Lastminute Advertising Kft., Norbert Cservenka comes from HPS, where he used to be head of business development....
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Hyper markets strong in hair
Date: 2007-05-30 08:00:00
Retail sales of shampoos exceeded HUF 10 billion in the March 2006 – February 2007 period. According to the Retail Index of Nielsen, sales expanded by 4 per cent compared...
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Algida – “the patron”
Date: 2007-05-30 08:00:00
The target group with an active lifestyle has been a priority for Algida since 2004. They made contact with the Alexandra Béres program in 2006. Though they have not joined...
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Eggs will stay expensive
Date: 2007-05-30 08:00:00
Agricultural Business Research Institute (AKI) monitors and publishes trends in the world market of meat and eggs. Data from KSH and the Market Price Information System of AKI is worth...
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Chicken breast ham
Date: 2007-05-30 08:00:00
Chicken breast ham is a sliced ham of exclusive quality which forms part of the Alexandra Béres Weight Control program....
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Rapidly growing young in the Nestlé nest
Date: 2007-05-30 08:00:00
A health-conscious diet – an idea present from the very first days of Nestlé – has not been the only factor behind the development of the Hungarian subsidiary. The great...
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