News and articles
Opposite groups drink spirits
Date: 2007-05-30 08:00:00
According to data from the joint database of GfK Hungária and Szonda Ipsos called Product Media Index, less than one out of three Hungarians drink spirits. 6 per cent of...
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How to measure success?
Date: 2007-05-30 08:00:00
As Péter Biczó director of Price Waterhouse Coopers Kft. has pointed it out to us, different figures may be used to describe market success, according to different systems of accounting....
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Nativa Tea & Water
Date: 2007-05-30 08:00:00
Nativa wellness-drink is a perfect combination of mineral water from the Alps, tea and refreshing fruits, which is unique in the Hungarian market. Furthermore, energy content in the new, practical...
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Vienna fair: satisfied organisers
Date: 2007-05-30 08:00:00
“This is not to be missed” – we thought after reading the invitation to the fair titled Food and Drink from Eastern and Middle Europe”, which was held for the...
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Ízbomba with basil
Date: 2007-05-30 08:00:00
Univer has introduced a new, basil flavoured version of their Knorr Ízbomba product line this spring. According to research data (Seasoning U&A, 2006. Research International Hoffmann), basil is used in...
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„We should be playing to win, not to avoid losing”
Date: 2007-05-30 08:00:00
Some noteworthy quotes from Milan: “We, manufacturers and retailers should learn to co-ordinate our collaboration, because we are forced to take risks together, in order to grow.” A. G. Lafley,...
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Detailed info on Light Flavours
Date: 2007-05-30 08:00:00
PICK Szeged joined the Norbi Update lifestyle system last year. They have since developed a product line based on the recommendations of Norbi Update, with completely new contents. Délhús Könnyű...
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Leaving Cuba Libre behind
Date: 2007-05-30 08:00:00
There are an endless number of variations, it is only the creativity of bartenders that may limit the diversity of cocktails. Though we are making progress, we are still quite...
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Croatian retailers resisting
Date: 2007-05-30 08:00:00
As lake Balaton cannot be compared to the Adriatic sea, retail business in Croatia is also hard to compare with the Hungarian retail sector. Hardly any Hungarian products can be...
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Libresse Silk
Date: 2007-05-30 08:00:00
Libresse panty liners are dressed in silk! In line with the trend, Libresse panty liners have received an ultra soft upper cover which contains silk extract....
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„Surprising degree of interest shown”
Date: 2007-05-30 08:00:00
Hungarian companies displayed a surprising degree of interest in the Vienna fair. Owing to the number of exhibitors, the floor area booked originally, had to be increased from 100 to...
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The price of quality
Date: 2007-05-30 08:00:00
It has been a long time since we last had a shortage of food in Hungary. Today, between 45-50 thousand food products are available in Hungary. According to a survey...
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A hail of medals for Törley wines
Date: 2007-05-30 08:00:00
Wines and champagnes from Törley Pezsgőpincészet won seven gold and ten silver medals at the Savings Co-operatives’ National Wine Competition held for the ninth time this year....
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Maltitol instead of beet sugar in Bonbonetti chocolates
Date: 2007-05-30 08:00:00
Bonbonetti Kft. makes two chocolate bars for the Update program. One is a classic milk chocolate, while the other is a strawberry-yoghurt flavoured chocolate. These contain maltitol instead of beet...
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Bartenders with hands tied
Date: 2007-05-30 08:00:00
According to Csaba Gulyás, editor in chief of Bartrender Magazine, the most popular cocktails are still the ones which first appeared fifteen years ago like, Cuba Libre, or Mojito. He...
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Big trader or wholesaler?
Date: 2007-05-30 08:00:00
The drastic reduction in the number of retail outlets we had expected a few years ago did not take place. Many retailers are gone, but many new ones have appeared....
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FINO Familia
Date: 2007-05-30 08:00:00
The smaller brother of the market leader, Piroska fruit syrup. The new products represent excellent quality and attractive appearance without preservatives in a returnable bottle....
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Austrian exports soaring after some hard years
Date: 2007-05-30 08:00:00
Austrian food producers do not complain about being in a small market. Instead, they successfully look for possibilities to export their goods. Josef Domschitz (45), the officer responsible for competitiveness...
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Regional marketing after multinational
Date: 2007-05-30 08:00:00
Gábor Dávid Kovács, the new marketing manager of Bols Hungary Kft., has been working with brands of alcoholic beverages since 1998. He began his career with an advertising agency, then...
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Medals for all Bestillo pálinkas
Date: 2007-05-30 08:00:00
All pálinkas entered by Boldogkő-Fruit Kft. under the label Bestillo for the international competition Destillata, have won medals. Their plum pálinka has won a gold medal....
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Norbi supervising development of Ledo Update personally
Date: 2007-05-30 08:00:00
Ledo begun preparing for co-operation with the Update program in 2005, though the idea of developing a healthier ice cream had been conceived earlier. Ledo Update ice cream was developed...
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Pálinka: the promise of wildness
Date: 2007-05-30 08:00:00
Palinka is hardly used for any cocktails at all, though it could become a new material for cocktails, especially in instantly recognisable flavours – says Gábor Szabó from Miskolci Likőrgyár....
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BOULARD CALVADOS
Date: 2007-05-30 08:00:00
Owing to its exceptionally high and constant quality, Boulard calvados is the market leader in its category world-wide and in Hungary as well. It won two gold medals in the...
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The way to Hungarian shelves
Date: 2007-05-30 08:00:00
Austrian have learned from the flood of imports to their market at the time of their accession to the EU and prepared for a similar flood of exports in 2004....
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Well proven methods for new objectives
Date: 2007-05-30 08:00:00
Andrea Szabó Andrea was appointed marketing director of Tchibo Budapest Kft. in April 2007. She has 12 years of experience in FMCG marketing. She started her career with Dr. Oetker,...
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Alimentaria: opening to the East
Date: 2007-05-30 08:00:00
Alimentaria, the food exhibition in Spain, one of the biggest European markets is becoming truly international. The event to be held between 10-14. March 2008 will be attended by more...
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