News and articles
AI-powered customer service at municipalities
Hundreds of municipalities in Hungary will soon have AI-powered customer service “colleagues”, who will be available 24/7 via email and phone and will respond within 5 seconds in any language....
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Virtual makeup and AI assistant: L’Oréal unveils the future of the beauty industry
In June 2025 L’Oréal introduced its largest beauty innovation portfolio to date at the VivaTech conference in Paris, showcasing the technological future of the beauty industry. This article is available...
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Dm babybonus for expectant mothers and families with young children
In May 2025 dm launched a new digital service for expectant mothers and families with young children, called dm babybonus, which has personalised content, exclusive coupons and information to support...
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Amazon: office worker numbers may reduce
Amazon CEO Andy Jassy said in an internal memo that the introduction of generative AI and smart agents could lead to a reduction in the number of office workers at...
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Security remains the most important factor in online shopping
According to Visa’s 2025 survey of e-commerce payments in Central and Eastern Europe, security remains the most important factor for 83% of Hungarian consumers when shopping online. This article is...
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Hungary’s first AI handbook is available
Twelve professional organisations, including the Association of Hungarian Communication Agencies, the Hungarian Publishers’ Association and the Hungarian Marketing Association have published a Hungarian AI handbook. This article is available for...
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K&H: credit card in just a minute – a new era in banking
K&H Bank’s AI-powered developments are taking the customer experience to a new level: personal loans, credit cards and overdraft loans can now be applied for and obtained in just one...
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Trigo to use AI in fighting shoplifting
With a solution based on AI and computer vision, Israeli company Trigo is taking the fight against shoplifting to a new level. This article is available for reading in Trade...
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Value of smartphone payments approaches HUF 1,400bn
Nearly HUF 1.4bn and 173 million transactions: this is the balance sheet for smart device payments at K&H over the past three years. This article is available for reading in...
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Own store and webshop for producers in Szentes
The Southern Great Plain Horticulture Cooperative (DélKerTÉSZ) has launched its webshop and opened its own store, making it even easier for shoppers to purchase fresh, high-quality Hungarian vegetables. This article...
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Lidl: technology also helps on the road to climate neutrality
Lidl is testing an AI-powered tool in Switzerland that measures the CO2 emissions of products across the entire value chain, using a standardised methodology. This article is available for reading...
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Google and the German Retail Federation join forces to train retailers
Google and the German Retail Federation (HDE) have launched a joint initiative to prepare German retailers for AI use. This article is available for reading in Trade magazin 2025/8-9. As...
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British retailers prioritise AI in technological development
According to a survey by Pricer, 67% of British retailers are prioritising AI over other previously planned in-store technology investments. This article is available for reading in Trade magazin 2025/8-9....
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Consultation on the EU Code of Practice on AI concluded
The European Commission has published the final draft of its Code of Practice on General- Purpose AI. This article is available for reading in Trade magazin 2025/8-9. The document is structured around three main...
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Competitive advantage or risk?
According to EY’s international research, there is a sharp divide between senior executives and users when it comes to the reliability of AI. While most managers believe their companies have...
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MARTINI® has a new look
MARTINI, the high-quality Italian vermouth with a 160-year history, is now available in a new, stylish and distinctive bottle that reflects the premium quality of the drink. The portfolio offers...
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New products in the Price Monitoring System
The online Price Monitoring System operated by the Hungarian Competition Authority (GVH) has been expanded with 42 new product categories. This article is available for reading in Trade magazin 2025/8-9....
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New opening and store modernisation from SPAR across Hungary
SPAR Magyarország has opened its latest supermarket in Szombathely, as a result of an investment of more than HUF 1bn. This article is available for reading in Trade magazin 2025/8-9....
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Gergely Gulyás: margin freeze extended until November 30
The margin freeze will be extended until November 30, the minister leading the Prime Minister’s Office announced on Monday in Budapest, on the Kormányinfo. Gergely Gulyás said that at its...
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The tightening of the mall ban affects a narrower circle, but it can still put a burden on retailers
According to a recent analysis by international law firm Taylor Wessing, the amendment to the retail regulation known as the mall stop will ultimately apply to a much narrower range...
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World instant noodle soup consumption sets new record – Hungary stable in TOP50
The world’s instant noodle soup consumption has reached a new peak: according to data from the World Instant Noodles Association (WINA), more than 123 billion servings were consumed globally in...
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The economic well-being of the population improved significantly in August, according to Századvég
According to the August 2025 survey by Századvég Konjunktúrakutató Zrt., the economic expectations of the population improved significantly (+4.0 index points), while the economic sentiment of companies also strengthened (+1.4...
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Lidl sells the Sugar-Free Cake of the Year for 1,199 forints
From August 28, Lidl Hungary will offer its Sugar-Free Cake of the Year 2025, the “Dreamer”, for just 1,199 forints. This is well below the 1,800–2,000 forints estimated by experts,...
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Hungarian expert on the jury of this year’s ICCO Global Awards
Judit Szabó, the head of corporate communications and sustainability at McDonald’s in Hungary, has been appointed as a member of the international jury for this year’s ICCO Global Awards. The...
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Kellogg’s banishes artificial colors from its cereals
Consumers of the popular Kellogg’s cereal will soon face a significant change. WK Kellogg Company has pledged to completely remove artificial food coloring from its products by the end of...
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Collecting selectively is a responsibility – Don’t leave out the beverage cartons!
Protecting the environment is our shared responsibility. One of the simplest yet most effective ways to contribute is selective waste collection. More and more households are separating packaging waste –...
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Serbian president announces margin reduction
Economic measures limiting the profit margins of retail chains to 20 percent will be introduced in Serbia, Serbian President Aleksandar Vucic announced at a press conference on Sunday. Vucic highlighted...
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Will it not be sold in MediaMarkt stores in the near future?
The ownership structure of Germany’s Ceconomy AG, which operates the MediaMarkt and Saturn retail chains, is gradually becoming final: the largest shareholder will be China’s JD.com. However, Convergenta Invest, owned...
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German business sentiment improved in August, ifo survey finds
Business sentiment in Germany improved more strongly than analysts had expected in August, according to the latest survey by the ifo Institute for Economic Research at the University of Munich,...
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Retail sales growth accelerated in Poland in July
Poland’s retail sales growth accelerated more than expected in July on an annual basis. Retail sales rose 4.8 percent year-on-year in July after a 2.1 percent increase in June, the...
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