News and articles
Replanning for export markets
In Hungary the volume of wheat milling is currently around 1 million tonnes per year, compared to the pre-2022 processing level of approximately 1.2 million tonnes. This article is available...
Read more
Growth with limits
The annual output of the refrigeration and canning industry is close to HUF 400bn, from which approximately two-thirds is directed to export markets. A cikk a Trade magazin 2025/12-2026.01. lapszámában...
Read more
Shop! Ideation – conference and challenge
The Shop! Ideation conference is a joint event organised by the Shop! Association and the IRDC (Industries Research and Development Council, USA), which was held in Providence (USA) on 20-21...
Read more
The fruit and vegetable sector needs improvement
Domestic fruit and vegetable production has been declining for some time: production volumes are dropping, domestic self-sufficiency is weakening and the foreign trade balance is deteriorating. The basis for maintaining...
Read more
Turning point in the dairy sector
According to AKI data, domestic milk purchases were up 5% last year and a further 3% rise was observed in the first three quarters of 2025. In 2024 the average...
Read more
Domestic fish production is seeking a new balance
Today the situation of domestic fish farming is both promising and tense: in addition to production growth, water shortages, a price-sensitive market and EU regulations requiring adaptation fundamentally determine the...
Read more
Nine out of ten companies already use boxed GenAI tools
In its first flash survey, the Joint Venture Association’s (JVSZ) newly created AI & Automation Forum mapped out where domestic companies stand in the application of generative AI GenAI). This...
Read more
Foxfilm teaches entrepreneurs how to make videos
As a reaction to market demand, Foxfilm has launched its domestic AI video editing course, which offers practical knowledge to small business owners and marketing managers – in a world...
Read more
University of Sopron introduces standardised AI regulatory framework
In September 2025 the University of Sopron became the first university in Hungary to adopt a standardised AI regulatory framework. This article is available for reading in Trade magazin 2025/12-2026.01...
Read more
AI brings Gránit Guru to life
Gránit Bank’s new commercial is about both the future and home. This article is available for reading in Trade magazin 2025/12-2026.01 The main character is the bank’s AI -powered virtual...
Read more
Cybersecurity investments also concentrate on AI
According to PwC’s 2026 Global Digital Trust Insights survey, companies will spend 36% of their cybersecurity resources on AI over the next 12 months, more than on cloud security (34%),...
Read more
New HR assistant helps K&H employees
K&H Bank has launched Kate, an AI-powered HR assistant developed entirely by the bank, which provides thousands of employees with quick and accurate answers to questions about leave, benefits, training...
Read more
Cartelling using algorithms? The competition authorities are watching
Action against cartels remains a priority for Hungarian and EU competition authorities. This article is available for reading in Trade magazin 2025/12-2026.01 Companies would be well advised to pay attention...
Read more
Everything I need is close by!
In recognition of his 35 years of successful domestic and international work in gastronomy, László Ruprecht received the Gundel Award this year. This article is available for reading in Trade...
Read more
Perceived price increase index remains high
The consumer price index fell from its very high level in 2022-23 to below 5% by the beginning of 2024. Since then it has risen temporarily above this level for...
Read more
Egg prices up nearly one-third
According to data from AKI PÁIR, the price of table eggs (M+L) from cage farming in Hungary was HUF 63.91/egg in the first ten months of 2025, which was 31.7%...
Read more
Dishwasher or manual washing-up?
Dishwasher detergent sales were up 0.7% in January-September 2025 compared to the same period last year. The growth was driven by a 3% rise in volume, while the -2.3 percentage...
Read more
At profit temperature – 3 climate trends reshaping the economy
According to the World Economic Forum’s 2025 climate trend analysis, sustainability is no longer a separate project, but an integral part of corporate decision-making. This article is available for reading...
Read more
László Pekó: “Coop isn’t just a network, it is a way of life – and has been for 30 years”
This article is available for reading in Trade magazin 2025/12-2026.01 – Looking back after thirty years: how do you remember the launch of Coop? – It was a very good...
Read more
Absolute Live Izotonic Drink Zero Cukor
Absolute Live Izotonic Zero is Hungary’s first truly isotonic, yet energy-free drink, creating a new segment on the functional beverage market. It is a sugar-free, refreshing drink with a balanced...
Read more
Mutti pesto (Mutti Red pesto, Mutti Green pesto)
Mutti pestos are simple yet delicious sauces that evoke the authentic and intense flavours of traditional Italian pestos. Mutti represents a special new direction: all of the pestos are tomato-based....
Read more
More than 109,000 products bear the EU Ecolabel
The EU Ecolabel has reached a historic milestone: 109,096 products across Europe now carry the logo under 3,384 licenses – never before has such a wide range of green products...
Read more
Royal Cactus and Lemon
The new Royal Cactus offers the exotic flavour of sun-kissed Mediterranean prickly pears, while the popular Royal Lemon delivers the characteristic freshness of juicy lemons to consumers who like vodka-based...
Read more
Buitoni Condensed Tomato Sauce with Onions
In the mouth-watering Buitoni concentrated tomato sauce the rich flavour of tomatoes meets the natural taste of gently sautéed onions. Carefully selected dried herbs make the experience complete: garlic, basil,...
Read more
Plastic packaging waste in the EU: 35.3kg/capita
In 2023 79.7 million tonnes of packaging waste was generated in the EU – 177.8kg/capita. This was an 8.7kg/capita decrease compared to 2022, but still above the 2013 level of...
Read more
Retail sales in a trap of uncertainty
Retail turnover cannot break out of the uncertainty trap. Even though real wages increased by nearly 6 percent, household consumption expenditures fell significantly short of this. The discrepancy between potential...
Read more
Circular transition more urgent than ever
The Circular Economy Summit in Budapest has highlighted that rising global material use is responsible for more than half of climate impacts, making the transition to a circular economy unavoidable. This article...
Read more
Business Days elective course: a weekend programme establishing a new tradition
For the first time this year, the programme of the Business Days conference continued over the weekend after the professional presentations: conference participants could enjoy an optional culinary and social...
Read more
Drink your dinner!
In the world of craft beers no one is surprised anymore when they come across products with flavours such as apple pie or plum dumplings, but we don’t really see...
Read more