News and articles
Biskids organic biscuits
Biskids organic biscuits can be given to children from the age of 6 months and they are made without added sugar or palm oil. Their high fibre content supports healthy...
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Márka Mango
Márka Mango is the latest and most exotic addition to Márka’s classic product range. A refreshing mango flavour experience to the usual Márka quality. Contact: Márka Üdítőgyártó Kft.; e-mail: kereskedelem@markaudito.hu; web: www.markaudito.hu...
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Camping brand revamped
With the revamp of the Camping brand, Kőröstej isn’t only expanding its product selection, but also updating the recipes and from August 2025 the packaging. Contact: Kőröstej Kft.; e-mail: mail@korostej.hu; web:...
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Coccolino Laundry Perfume
Revolutionise your laundry routine with Coccolino Laundry Perfume. Enriched with essential oils and microbeads, its transparent formula is effective even in rapid and cold wash cycles and it leaves no...
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The store of the future is already open
In retail trade the automation of payment processes has become unavoidable by now. This article is available for reading in Trade magazin 2025/8-9. Self-checkouts, Scan&Shop terminals and smart payment alternatives...
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Unicum Orange Bitter 0,7 l
Unicum Orange Bitter is now available in 0.7l bottle format too and customers can also find the 0.04l bottle version on store shelves. Contact: Zwack Unicum Nyrt. Kapcsolattartó: Balázs...
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NIVEA® CELLULAR Epigenetics skin rejuvenating Serum with Epicelline® 30 ml
Using the patented Age Clock Technology, Epicelline® is scientifically proven to reverse 10 visible signs of skin aging in just 2 weeks. Contact: Beiersdorf Kft.; Tel.: +36-1-457-3900; hungary.nivea@beiersdorf.com; www.nivea.hu...
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Vortex floor sweeping cloths
Effective cleaning: traps dirt and removes stains. Efficient use: disposable dry sweeping cloths. Convenient: ready for immediate use. Versatile: compatible with several mop handles and can be used on any...
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HELL NEW GEN
HELL New Gen is a new-generation functional drink that satisfies new consumer needs. It is available in five refreshing flavours, without preservatives, in 250ml and 500ml sizes. Contact: HELL ENERGY...
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Margin stop may remain in place after the end of November
As we also reported, the government has extended the margin cap aimed at reducing the prices of food and drugstore products – according to the latest Hungarian Gazette. Originally, the...
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Lessons learned from the first reports: CSRD isn’t a burden, it is a roadmap
EY’s benchmark study has analysed the first sustainability reports of 60 large European companies subject to CSRD. At a webinar presenting the results, Ákos Lukács, Barbara Márton and Tamás Dudás...
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Szamos Christmas crackers with Erős Pista hot pepper 150 g
For those who enjoy unique flavours, the flavour of Szamos marzipan Christmas candy is complemented by Univer Erős Pista hot pepper powder. Hot pepper and almond Christmas candy dipped in...
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A new tender will help food processing: a twenty billion forint budget will be opened in the fall
The aim of the new HUF 20 billion grant scheme, currently open for public consultation, is to process a larger share of domestically produced agricultural raw materials more efficiently and...
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K&H sustainability index: we are thinking well, but our actions don’t always correspond
The attitude sub-index measuring how corporate leaders view sustainability has reached a new high of 72 points, which is the highest value in the history of the K&H sustainability index....
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The strategy behind beauty: Rossmann Beauty Expo
The Rossmann x Krémmánia Beauty Expo welcomed visitors for the fourth time in the MVM Dome on 23-24 May. This article is available for reading in Trade magazin 2025/8-9. More...
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NATRUE Barista Oat Matcha Latte
Traditions play an important role in our lives, but let’s face it: we live busy lives and convenience often wins. This is why NATRUE has created Barista Oat Matcha Latte,...
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Réka Rubint: “Only one thing tires me: resting…”
Szilvia Krizsó interviewed fitness trainer and lifestyle consultant Réka Rubint in Trade magazin’s Future Talks business podcast series. In the article below you can only read excerpts – the full...
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The digital SZÉP card will be available from September – the limit will also increase
The changes announced last year in the use of SZÉP cards will come into effect from September 1st of this year: all cards must also work digitally, and the annual...
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Palm trees grow under pressure
More and more domestic companies are treating sustainability as a strategic priority, while the regulatory environment is also changing rapidly. This article is available for reading in Trade magazin 2025/8-9....
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These are the region’s favorite pastries: pizza minis, cheese scones, hot dogs
Among Hungarians, cheese scones are the hit among delicatessen buyers, among Czechs, ketchup hot dogs, and Croatians and Slovaks swear by pizza minis – this is revealed by the analysis...
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Dea Frankó Csuba at the Inno d’Or conference: a future that can be shaped
According to futurologist Dea Frankó Csuba, futurology is no longer about predicting the future, but rather a strategic tool that helps to consciously identify innovation directions. This article is available...
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(HU) Egészség, trendbe csomagolva
Inflation, declining purchasing power and general price-sensitivity haven’t left the functional food market untouched: for many shoppers added health benefits have taken a back seat and price has become the...
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Mars achieves another 1.9% absolute greenhouse gas emission reduction
Mars Incorporated has published its 2024 Sustainable in a Generation report, revealing that the company has taken further steps to reduce its carbon footprint. By the end of 2024, Mars...
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Vitamins are no longer a luxury
The market for over-the-counter (OTC) dietary supplements has undergone significant changes in recent years. A healthy lifestyle and a preventive approach are becoming important factors in purchasing decisions. This article...
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A vásárlók bevonásával készült az ALDI Kasszasztori reklámkampányának folytatása
The ALDI Cashier Stories advertising campaign continues with new episodes. The great popularity of the commercial series that started in 2021 encouraged the department store chain to continue. In addition...
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Tourists are also responsible for the fate of Lake Balaton
Several European countries have already introduced strict regulations to protect lakes: in Croatia, for example, the number of tourists at the Plitvice Lakes has been maximized, and in Italy, plastic...
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eMag has permanently closed its stores in Hungary – the company is focusing on the online marketplace
On August 22, the last Hungarian store of eMag, which operated in Etele Plaza, also closed its doors, reports 24.hu. The Kelenföld unit was previously considered the company’s flagship, but...
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The tariff war is also hitting German industry
German manufacturing companies saw their export prospects for August worsen in comparison to the previous month, according to data released on Tuesday by the ifo Institute for Economic Research at...
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Nineteen million forint fine, 308 kilograms of destroyed melons are the results of the NKFH inspection
The National Trade and Consumer Protection Authority (NKFH) has launched a comprehensive inspection campaign in cooperation with county government offices, focusing on watermelons. The experts inspected 485 commercial units, checked...
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Sustainable gastronomy
Whenever the term “sustainability in hospitality” is mentioned, we can see nodding and smiling faces: of course it is important! At the same time livelihood issues inevitably take precedence over...
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