News and articles

Signal White System Naturals

Natural active ingredient for a gradual whitening effect Agency: PHD Hungary Kft. Customer: Unilever Magyarország Kft. Product: Signal White System Naturals fogkrém Apperance: RTLklub, TV2, Film+, AXN, Viasat Period: 8...

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Szentkirályi winning again

Szentkirályi mineral water won an award in Paris again this year, at the Mondial Spa & Beautè exhibition. Szentkirályi won the award for the best foreign carbonated mineral water again...

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To be reworded?

A study examining retail activities and referred to as the Hoffmann-report has caused a lot of controversy since its publication. Allegedly, parts of the report dealing with agriculture are to...

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Warehousing is not enough without other services

Domestic logistic capacity has expanded continuously in recent years, while profits shrunk somewhat. The market is optimistic. Experts expect to see significant development generated by EU subsidies in 2007-2013. Logistics...

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Gulyás has plans for HoReCa

Gulyás Nagykereskedelmi Kft. – as a wholesale business – was established in 1990. In the beginning, they had paper products, later turned to tobacco and sweets and finally ended up...

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Fanta

The well known Fanta brings playfulness into the lives of consumers. They can discover the world of Fanta through various flavours from different parts of the world. Large sales are...

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Knorr

The TV campaign addresses the target group in a personal way: housewives who need resourcefulness in all areas of life. New Knorr Raginériák provide new ideas for making dinner. Agency:...

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Born to be the face

As an authentic representative of the Pepsi philosophy, Gaby the sexy housewife from Desperate Housewifes, alias Eva Longoria is the face of the advertising campaign for the new Pepsi Max...

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More money for community marketing

The possibilities for community agricultural marketing are enhanced by professional associations being able to utilise sources from their membership for their activities. Hungarian Community Agricultural Marketing Centre (AMC) has a...

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Railway carrying more weight

According to KSH figures, the total volume of transported goods increased by 7,3 per cent in 2006. Total weight of transported goods was 337 million tons. The quantity transported by...

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Special wine offer for Easter from Interfruct Kft!

Over 400 Hungarian and nearly 50 imported wines are available in the Interfruct Kft. stores. In addition to quality wines at favourable prices, we also have prestige wines from internationally...

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FINDUS Special Selection Brokkoli&Karfiol

FINDUS Special Selection Brokkoli&Karfiol, Brokkoli&Bébirépa Bébirépa&Ceruzabab are the results of the latest product development project which marks the start of distribution for the first two-component vegetable mixes in the domestic...

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Success depends on early acceptors

Introducing new products is risky, costly, but unavoidable. Though product development and introduction cost tens of millions, over 80 per cent of new products fail within three years. The surviving...

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Iglo prize game

Iglo succeeded in activating 300 thousand consumers with its SMS prize game during the last four months of 2006. During the promotional campaign, with a Peugeot 207 as first prize,...

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Question:

GVH has approved the Code of Conduct for retailers with significant market power at the end of 2006. Question for György Vámos, General Secretary of the National Trade Association: what...

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Lekkerland: wholesale, logistics, service

Lekkerland provides a full scope of services for the Hungarian convenience market, using numerous channels. Lekkerland has 1600 clients in Hungary, including petrol stations, industrial kitchens, retail outlets. Their assortment...

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Old clients come first with Bortársaság

The philosophy of the Bortársaság (Wine Association) might seem strange at first glance: market conquest is of secondary importance to them. They regard maximum satisfaction of their existing clients as...

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Soproni 1895

Soproni 1895 represents premium quality among Hungarian lager beers with its elegant appearance and 5,3% alcohol content. Its special aroma comes from using premium quality, spiced and noble saazer hop....

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Sió: the fruit of 30 years

Sió has come a long way in the past 30 years to become the market leader. In 1977 there were no marketing and markets research people to survey consumer needs...

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LLP becoming an Infor partner

LLP Group has become an official partner of Infor, the third largest business software supplier in the world. LLP Group is the official regional distributor of SunSystems, the business and...

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Answer:

A new feature of the law is regulation of excessive market power, namely the power of big retail chains. This allows complaints to be filed with the GVH, if suppliers...

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Aiming for 500 again

Scania ended an excellent year in 2006. Revenues, income and cash-flow reached an all time record. Registered orders were 44 per cent up compared to the previous year. Production capacity...

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Hungarian retail trade keeping pace

According to an Eurostat estimate, revenues in retail trade grew by 3,3 per cent on average in the 25 EU countries during 2006. In Hungary, revenues in retail trade grew...

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Dairy snack

A new product in the constantly growing refrigerated dairy snack category. Good price/value ratio, attractive packaging for children with nice baby seal, communication....

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SIÓ-ECKES revenues growing by 50 per cent in 2006

SIÓ_ECKES Kft. enjoyed a stable market position, continuous growth and achieved good financial results last year. A new growth strategy was adopted last year which is expected to lay down...

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Törleys and art

A joint exhibition by two members of the Törley family has opened in Budafok. The paintings of Magdolna Piukovics and the sculptures of her daughter, R. Mária Törley are displayed...

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True hit

According to the Retail Index of Nielsen, the market position of chocolate bars shows spectacular improvement. Retail sales grew by 14 per cent in terms of value and 11 per...

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New warehouse

DHL Express Magyarország Kft. will establish a 3 hectare logistic centre in Budapest with an investment of HUF 4,5 billion. It will be completed in August or September 2007. A...

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Unbalanced poultry

The Agricultural Research Institute (AKI) monitors international poultry and meat market trends which are published in regular publications. Data from KSH and the price info system of AKI is worth...

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Zwack Nemes Pálinka

Based on the success of Zwack Nemes Pálinka, bottling begun in March of Zwack Nemes Kecskeméti Barack Liqueur developed under the personal supervision of Sándor Zwack. Zwack Nemes Barack Liqueur...

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