News and articles
Signal White System Naturals
Date: 2007-03-28 08:00:00
Natural active ingredient for a gradual whitening effect Agency: PHD Hungary Kft. Customer: Unilever Magyarország Kft. Product: Signal White System Naturals fogkrém Apperance: RTLklub, TV2, Film+, AXN, Viasat Period: 8...
Read more
Szentkirályi winning again
Date: 2007-03-28 08:00:00
Szentkirályi mineral water won an award in Paris again this year, at the Mondial Spa & Beautè exhibition. Szentkirályi won the award for the best foreign carbonated mineral water again...
Read more
To be reworded?
Date: 2007-03-28 08:00:00
A study examining retail activities and referred to as the Hoffmann-report has caused a lot of controversy since its publication. Allegedly, parts of the report dealing with agriculture are to...
Read more
Warehousing is not enough without other services
Date: 2007-03-28 08:00:00
Domestic logistic capacity has expanded continuously in recent years, while profits shrunk somewhat. The market is optimistic. Experts expect to see significant development generated by EU subsidies in 2007-2013. Logistics...
Read more
Gulyás has plans for HoReCa
Date: 2007-03-28 08:00:00
Gulyás Nagykereskedelmi Kft. – as a wholesale business – was established in 1990. In the beginning, they had paper products, later turned to tobacco and sweets and finally ended up...
Read more
Born to be the face
Date: 2007-03-28 08:00:00
As an authentic representative of the Pepsi philosophy, Gaby the sexy housewife from Desperate Housewifes, alias Eva Longoria is the face of the advertising campaign for the new Pepsi Max...
Read more
More money for community marketing
Date: 2007-03-28 08:00:00
The possibilities for community agricultural marketing are enhanced by professional associations being able to utilise sources from their membership for their activities. Hungarian Community Agricultural Marketing Centre (AMC) has a...
Read more
Railway carrying more weight
Date: 2007-03-28 08:00:00
According to KSH figures, the total volume of transported goods increased by 7,3 per cent in 2006. Total weight of transported goods was 337 million tons. The quantity transported by...
Read more
Special wine offer for Easter from Interfruct Kft!
Date: 2007-03-28 08:00:00
Over 400 Hungarian and nearly 50 imported wines are available in the Interfruct Kft. stores. In addition to quality wines at favourable prices, we also have prestige wines from internationally...
Read more
FINDUS Special Selection Brokkoli&Karfiol
Date: 2007-03-28 08:00:00
FINDUS Special Selection Brokkoli&Karfiol, Brokkoli&Bébirépa Bébirépa&Ceruzabab are the results of the latest product development project which marks the start of distribution for the first two-component vegetable mixes in the domestic...
Read more
Success depends on early acceptors
Date: 2007-03-28 08:00:00
Introducing new products is risky, costly, but unavoidable. Though product development and introduction cost tens of millions, over 80 per cent of new products fail within three years. The surviving...
Read more
Iglo prize game
Date: 2007-03-28 08:00:00
Iglo succeeded in activating 300 thousand consumers with its SMS prize game during the last four months of 2006. During the promotional campaign, with a Peugeot 207 as first prize,...
Read more
Lekkerland: wholesale, logistics, service
Date: 2007-03-28 08:00:00
Lekkerland provides a full scope of services for the Hungarian convenience market, using numerous channels. Lekkerland has 1600 clients in Hungary, including petrol stations, industrial kitchens, retail outlets. Their assortment...
Read more
Old clients come first with Bortársaság
Date: 2007-03-28 08:00:00
The philosophy of the Bortársaság (Wine Association) might seem strange at first glance: market conquest is of secondary importance to them. They regard maximum satisfaction of their existing clients as...
Read more
Soproni 1895
Date: 2007-03-28 08:00:00
Soproni 1895 represents premium quality among Hungarian lager beers with its elegant appearance and 5,3% alcohol content. Its special aroma comes from using premium quality, spiced and noble saazer hop....
Read more
Sió: the fruit of 30 years
Date: 2007-03-28 08:00:00
Sió has come a long way in the past 30 years to become the market leader. In 1977 there were no marketing and markets research people to survey consumer needs...
Read more
LLP becoming an Infor partner
Date: 2007-03-28 08:00:00
LLP Group has become an official partner of Infor, the third largest business software supplier in the world. LLP Group is the official regional distributor of SunSystems, the business and...
Read more
Aiming for 500 again
Date: 2007-03-28 08:00:00
Scania ended an excellent year in 2006. Revenues, income and cash-flow reached an all time record. Registered orders were 44 per cent up compared to the previous year. Production capacity...
Read more
Hungarian retail trade keeping pace
Date: 2007-03-28 08:00:00
According to an Eurostat estimate, revenues in retail trade grew by 3,3 per cent on average in the 25 EU countries during 2006. In Hungary, revenues in retail trade grew...
Read more
Dairy snack
Date: 2007-03-28 08:00:00
A new product in the constantly growing refrigerated dairy snack category. Good price/value ratio, attractive packaging for children with nice baby seal, communication....
Read more
SIÓ-ECKES revenues growing by 50 per cent in 2006
Date: 2007-03-28 08:00:00
SIÓ_ECKES Kft. enjoyed a stable market position, continuous growth and achieved good financial results last year. A new growth strategy was adopted last year which is expected to lay down...
Read more
Törleys and art
Date: 2007-03-28 08:00:00
A joint exhibition by two members of the Törley family has opened in Budafok. The paintings of Magdolna Piukovics and the sculptures of her daughter, R. Mária Törley are displayed...
Read more
New warehouse
Date: 2007-03-28 08:00:00
DHL Express Magyarország Kft. will establish a 3 hectare logistic centre in Budapest with an investment of HUF 4,5 billion. It will be completed in August or September 2007. A...
Read more
Unbalanced poultry
Date: 2007-03-28 08:00:00
The Agricultural Research Institute (AKI) monitors international poultry and meat market trends which are published in regular publications. Data from KSH and the price info system of AKI is worth...
Read more
Zwack Nemes Pálinka
Date: 2007-03-28 08:00:00
Based on the success of Zwack Nemes Pálinka, bottling begun in March of Zwack Nemes Kecskeméti Barack Liqueur developed under the personal supervision of Sándor Zwack. Zwack Nemes Barack Liqueur...
Read more