News and articles

To be and to be seen

András Simon was trained to be a lawyer but had 11 years of of experience as a television journalist when he became the PR manager of Magyar Telekom on 1....

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GFK Group among the billionaires

With growth of 19 per cent last year, the GfK Group achieved revenues of over EUR one billion in the fiscal year 2006. Profit increased from 12,6 per cent to...

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Mixed and sandwich type biscuits becoming more popular

7 per cent more sweet biscuits were sold last year than a year before that. According to the Retail Trade Index of ACNielsen, innovation played an important part in the...

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MAXITY: small enough for the city!

Everybody is in a hurry in the city and we do not like trucks unloading in narrow streets. We would like to see transport vehicles with small turning circles, which...

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No compromise!

GfK also examined the strategies of retail chains which reflect changing consumer attitudes. While in previous years, consumers accepted the compromise of low price for low quality, today they expect...

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AXE Boost, Anti-hangover and Shock shower gel

The body spray version of the highly successful AXE Boost, Anti-hangover and Shock shower gel is here to guarantee you success with the girls. . (In addition to new products,...

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Instant food in the focus

The presentation centre of Sealed Air Cryovac near Paris hosted the Packforum® international seminar in November, last year. The event with over 80 participants from 20 countries focused on the...

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Looking for cohesion

László Kemendy has become the new chairman of the Hungarian Association of Grape and Wine Producers (MSZBSZ). He has been an employee of Törley Pezsgőpincészet since graduating from university in...

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12 Hungarian exhibitors at the London IFE

FVM Agrármarketing Centrum Kht. will have a 132 square meter stand for 2 Hungarian exhibitors at the IFE held in London, in area NV5105 of the northern pavilion. An AMC...

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Playing with categories

Biscuits have been manufactured in Hungary for over a hundred years. Sales are rising while the product range is becoming more colourful and diverse. – The categories where innovations appear...

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Sending packages from the local grocery

GLS General Logistics System Hungary Csomag-Logisztikai Kft. intends to increase the number of its partners doing deliveries from 130 to 350 in 2007 and to 750 in 2008. They hope...

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On top of the wave of inflation

Consumer prices rose at peak rate in the first months of the year. According to a KSH survey, the average increase in consumer prices was 1,2 per cent in February,...

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Miss Sixty

The new fragrance for ladies will convey the brand values represented by Miss Sixty clothing: unique, sexy, provocative, innovative. It is not simply an exciting composition, but a statement about...

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Something wrong with cheap ham

Good ham is Hungarian and branded. In short, this is the advice given by the Association of Hungarian Meat Industry before Easter. This also applies to other types of meat...

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Tesco stores in Üllõ and Nagykõrös

Tesco opened new stores in Üllő on 8 March and in Nagykőrös on 9 March. The Üllő store has a floor space of 1000 square meters with three-four thousand products,...

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HL Display buying Display Team

The market leader in POS marketing communication tools, HL Display of Sweden has bought the Finnish company, Display Team....

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Diverse trends, constant growth

Retail sales of household detergents are expanding constantly and amount to nearly HUF 20 billion annually. The rate of growth is different for various segments. The segment of washing agents...

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How does lunch get on our tables?

Logistic trends are similar even among the smallest restaurants to those observed in commerce or vehicle manufacturing: global purchasing, just-in-time deliveries, minimum level of stocks. Supplying the needs of a...

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Transfer prices to be documented

The number of international transactions is growing. Hungary is becoming integrated into the EU market end a growing number of international enterprises decide to establish regional headquarters of holding companies,...

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Coccolino Creme

The speciality of the new, premium quality Coccolino Creme rinsing concentrates is that their creamy, soft and dense ingredients, known from the world of body lotions give clothes an extra...

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Thinking about the future together

The dm retail chain joined the European movement for sustainable cleanness with its Denk mit product. The fact that sustainable growth has been taken into consideration during the development and...

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Cafeteria becoming more popular

A growing number of companies are using the cafeteria system, which allows them to save money and provide more benefits for employees. As a result of growing taxes, many companies...

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Chain-specific demand for detergents

Innovations in detergents are driven by a wide range of factors from the methods of cleaning to trends in kitchen equipment. The fact that the market share of modern products...

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Restaurants as suppliers

Not all restaurant are exclusively end users. Food delivered to our homes is becoming popular which is not only a business opportunity for restaurants but a challenge as well. They...

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Brands are more important elsewhere

Experts from PriceWaterhouse Coopers wanted to find out about the level of brand awareness in three countries of the region. Polish consumer habits are determined by the slow growth of...

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Dove Summer Glow

You can emphasise your tan with a smooth glow every day. Dove Summer Glow Shimmering Body Lotion gives your skin an instant shine with a touch of self-tan and helps...

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Long term commitment

Retail chains are visited by József Gráf, the Minister of Agriculture. He was able to check personally in the Budaörs Metro store that Metro offers quality products for its customers....

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ProWein with 18 Hungarian companies

ProWein wine and alcoholic beverage exhibition was held for the 14th time in Dusseldorf between 18 and 20 March. This event has become the most important wine exhibition in Germany...

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A change in attitude for manufacturers is needed as well

Hungarian consumers are enthusiastic buyers of pharmaceuticals and OTC products. If OTC products will be purchased during general shopping, the basket value will and profits generated in trade will also...

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Logistic tools

Today, the most frequently used logistic tools in restaurants are the stainless steel systems of shelves, even though stocks are almost completely gone. There are also some machines developed specifically...

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