News and articles
More money spent in Hungary by foreigners
Date: 2008-06-27 08:00:00
The number of foreign visitors in Hungary was 7.6 million in the first quarter of 2008, which represents an increase of one per cent. Foreigners spent a total of 16...
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Packaging in three steps – part 2: The letter
Date: 2008-06-27 08:00:00
This is something we had to learn. We had about 5,000 years to learn. Even private labels have developed typographic characteristics specific to their category now, which is good if...
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Theodora Kékkúti és Theodora Kereki természetes ásványvizek
Date: 2008-06-27 08:00:00
The appearance of Theodora Kékkúti and Theodora Kereki mineral waters has been modernised but their sizes and quality remain unchanged....
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Pöttyös retro
Date: 2008-06-27 08:00:00
A virus movie made by TotalCar has been used in the Pöttyös promotional campaign launched on 17. March. The movie focuses on a retro car restored by EastBlock....
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Revolution in self service
Date: 2008-06-27 08:00:00
According to a 2008 survey conducted by BuzzBack Market Research for NCR Corporation about consumer attitudes towards self service solutions, 67 per cent of French, German, Italian, Spanish and English...
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Lifestyle magazine by SPAR
Date: 2008-06-27 08:00:00
SPAR launched a lifestyle magazine under the title Harmónia on 22. May. Experts working for SPAR .will provide useful advice for readers on various subjects, including bio food, mineral water,...
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National shop windows
Date: 2008-06-27 08:00:00
Most countries spend a lot of money on marketing support for their food products in foreign markets. Methods are diverse. In some countries, a government organisation is in charge of...
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Feeling diner
Date: 2008-06-27 08:00:00
All basic design elements of the typical American fast food restaurants of the 1930’s can be seen in the new Feeling diner, located in Király utca. We can also find...
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Fewer hotel guests outside Budapest
Date: 2008-06-27 08:00:00
The occupancy rate for 3.4 and 5 star hotels was 50 per cent in the first four months of the year. Gross room revenues were up by 6 per cent,...
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Gyõri JóReggelt! KoleKontroll 50 g
Date: 2008-06-27 08:00:00
The brand new member of the Győri JóReggelt product line represents a brand new value:it is intended for „cholesterol-conscious” consumers....
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SOLE Classico Trappista, Edámi és Oázis füstölt, darabolt, egalizált sajtok 180 g-os kiszerelésben, valamint Trappista 350 g-os kiszerelésben
Date: 2008-06-27 08:00:00
In addition to SOLE Classico and Oázis sliced cheese products, these cheese types will also be available in whole, in practical, easy to open packaging from June 2008....
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New image for Kométa
Date: 2008-06-27 08:00:00
Kométa is to get a new image and packaging this year. Their logo has also become more dynamic and modern. Their new slogan is: „flavour is the passion we share”....
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IBM fights queues
Date: 2008-06-27 08:00:00
IBM has launched a self service cash register system under the name “Anyplace Checkout”. Customers use hand scanners to read bar codes when products are placed in the shopping cart...
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Bottled responsibility
Date: 2008-06-27 08:00:00
Corporate social responsibility serves as the basis for not only long term planning and corporate strategy but it is also a criteria for the evaluation of management performance in Coca-Cola...
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Region marketing
Date: 2008-06-27 08:00:00
Not only countries, but regions may also use collective marketing. The Spanish region specialising in agriculture and the food industry, Castillia-Leon is a good example. Many synergies exist between government-level...
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Caffé Don Cortez
Date: 2008-06-27 08:00:00
The no man’s land between Siófok and Balatonföldvár is gradually beginning to appear on maps even outside the short, summer season. Caffé Don Cortez is located in the Szántód junction,...
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Cooking oil producing highest price rise
Date: 2008-06-27 08:00:00
The average rise in consumer prices was 0.3 per cent in April. Prices were 6.6 per cent higher than in April 2007. Food prices were up by 1.4 per cent...
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Gyõri Édes ZABfalatok 215 g
Date: 2008-06-27 08:00:00
Delicious and crispy ZABfalatok are the first oat biscuit made by Győri Keksz....
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Házi Arany Étkezési Citromsav 15 g
Date: 2008-06-27 08:00:00
Recommended primarily for making bottled fruits, especially for fruits with white flesh, to prevent browning....
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New chairman for ÉFOSZ
Date: 2008-06-27 08:00:00
Éder Tamás, a director of Bonitas 2002 Kft. was elected the new chairman of ÉFOSZ at the assembly held on 24. April The former chairman, Dr. Péter Futó has become...
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New instant product for Omnia
Date: 2008-06-27 08:00:00
A new instant coffee, Omnia Instant Freeze Dried has been added to the Sara Lee range of coffees. During the Freeze Drying process, coffee is first frozen at -45 degrees,...
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Aperitif a la française celebrating its fifth birthday
Date: 2008-06-27 08:00:00
The event called „Apéritif a la française” started its world tour on 5. June. It is held at the same time in 24 countries and serves to present the full...
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Ice cream from everything for everybody
Date: 2008-06-27 08:00:00
Ice cream is a good business, but could be even better. An incredible number of flavours and “extras” have been developed world-wide to make this classic product even more popular....
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Food industry in recession
Date: 2008-06-27 08:00:00
Industrial production was up by 4.3 per cent in March 2008, compared to the same month in 2007. Industrial production was 6.9 per cent higher in the first quarter of...
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Dreher 24 Alkoholmentes sör
Date: 2008-06-27 08:00:00
A new special technology, where no alcohol is produced during brewing. Fermentation does not have to be stopped prematurely and alcohol does not have to removed subsequently....
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VIM mikroszemcsés súrolókrémek
Date: 2008-06-27 08:00:00
Owing to their micro granules, members of the new and innovative VIm product line clean quickly and effectively. They are easy to rinse and leave no stains behind. They make...
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Another award for Milli
Date: 2008-06-27 08:00:00
According to a survey conducted by Reader’s Digest, Milli has qualified for the reliable European Brand award again in the dairy products category. This is the fourth year that the...
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First Marché opened in Hungary
Date: 2008-06-27 08:00:00
The first unit to be operated jointly by Marché International and MOL was opened on 26. May, near Mosonmagyaróvár. This step is part of the MOL strategy aimed at expanding...
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Agricultural Marketing Centre programs for August
Date: 2008-06-27 08:00:00
The Agricultural Marketing Centre is offering exhibitors an opportunity to appear on its collective stand at the following events in August: Szentlőrinci Gazdanapok: This event is to be held for...
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