News and articles

Convenience – the world we live in

Pizzas that can be prepared in micro wave ovens are no longer the only stars. Since time is money, it is no surprise that convenience products are frequently used even...

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Jacobs Cronat Gold

The special production method – the freeze dried technology – of the new Jacobs Cronat Gold soluble coffee allows more of the true coffee flavour to be retained for the...

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Coca-Cola

This spec­tac­u­lar com­­­mer­cial poses a pro­voca­tive ques­tion: who will come to your funer­al? The prom­ise is, the mo­re open your life is, the grander this event will be. Creative agency:...

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VNU turning into The Nielsen Company

The mother company of ACNielsen has changed its name from VNU to The Nielsen Company. The aim behind this change was to put the best known brand of the group,...

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Attracting labour

The operations of Tesco will not be effected by the accession of the new EU states, as they do not have any stores there and do not intend to list...

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Agip joining the business

Agip has submitted an application for a license to sell OTC products. They already have the required equipment and have signed contracts with suppliers. They will begin with 40-50 products,...

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Young people like frozen pizzas

37 per cent of Hungarians consume instant soups, the most popular category among instant foods. Snacks and frozen pizzas are also popular, while only 6 per cent of the adult...

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Chio Crackings

The new Chio Crackings are shaped like slices of cheese and taste like cheese....

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Prices, strategies, consumers

Several factors can effect the profitability of a brand. Pricing is in the focus of brand strategy, which means we should understand how consumers interpret prices. The Shopper Trends survey...

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New organisational structure for ABO Group

ABO group enterprises shall operate in divisions from 1. January 2007. The separate management of the three main profiles (grain trade, milling, fodder) will allow a diversified approach to be...

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Early birds are there

Romania might not only be a market and a supplier of cheap products for Hungary. A number of Hungarian enterprises are already present in Romania. For example, ABO group have...

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Lack of information can slow down therapy

As a result of the liberalisation of the pharmaceutical market and the reform of the health system, targeted and adequate communication is becoming more important. Medicine without information is practically...

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Branded paper ware for individualists

Many companies specialise in paper products for the HoReCa sector. FOREST-TREND Kft. is one them.Of course, FOREST-TREND Kft. can help in designing products which are becoming increasingly popular. According to...

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Breakfast honey

The new breakfast honey from Mézes-Kert 2002 Kft., developed specially for HoReCa applications (tea houses, cafes, restaurants, hotels, catering businesses) will soon be available in unique packaging. The honey packaged...

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After recov­ery, before the big deal

The his­to­ry of the enter­prise we know by the namedött a mai “Sweet Point” began in a small work­shop in a base­men­t, in1985. They grew quick­ly and became a com­pa­ny...

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Bonbon from Pöttyös

A bonbon made from cottage cheese was added to the product line of the brand Pöttyös. This is a unique product in the category of refrigerated products. At the same...

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Everybody is opening

Competition for the Romanian food market is tough. Most of retail trade still takes place in traditional, small stores, but modern stores are spreading quickly. The volume of retail trade...

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Management for companies

Companies which intend to reduce their costs and streamline their activities by introducing a management system do not have an easy task. There are a lot of products to choose...

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Winners are the biggest users of paper towels

According to data from the joint data base of GfK Hungária and Szonda Ipsos, the Product Media Index (PMX), one out of two Hungarian households use paper napkins and towels....

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Sió Könnyû és Zamatos

Even lighter and more luscious than before, Sió Könnyű és Zamatos products are available in redesigned packaging....

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Record breaking exhibition

The assortment of fruits and vegetables kept by stores is playing an increasingly important role in the competition for customers. This fact was reflected by the Fruit Logistica exhibition held...

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(HU) Kelet felé terjeszkedik a CBA

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(HU) Új kihívások előtt a KISOSZ

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