News and articles

HoReCa: one out of two bottles is 0,33 litre size

Sales of mineral water are growing in the HoReCa segment as well. According to ACNielsen, the total quantity sold last year was over 25 million litres, while total revenues approached...

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Misleading unless considered carefull

Examples of trade practices regarded as unfair and misleading: – Claiming wrongfully, that the retailer is a signatory of the Code of Conduct. – Using a certificate of quality or...

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Tea- experience to let us know what we like!

Some nice, tea sommelier ladies tried to catch my attention in mid-October, when we still believed that winter was coming. They succeeded and I was soon heading towards the cash...

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Sugar with bio-gas

Magyar Cukor Zrt., has produced 150 thousand tons of sugar since December. Almost one million tons of sugar beet from more than 19 thousand hectares was used to produce this...

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Opportunities in the Balkans

Assisting Bulgaria and Romania in catching up with older EU states might be a promising opportunity for Hungarian enterprises in the food and retail business. At the moment, the 30...

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Body care in new colours

Looking at market research data only, we might get the impression that no big changes are taking place in the category of hand and body care products, although a number...

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Added value makes a difference

If a company is involved in the mineral water business, it is likely to take its mission seriously and fight hard for its market position. The HoReCa channel requires an...

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Staud: small store with a big plant

What has kept the Staud family food store alive since1880 in the marketplace of a district called Ottakring in Vienna? The key to the secret is in the jam factory...

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Having tea with IMIGe

Tea businesses often advertise their products in places where surfaces belong to IMIGe. Advertising at the point of sales is however, most frequent, as this is where customers can be...

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Breathing packaging by Sealed Air

Cheese makers and retailers can save warehouse space and time using a new “breathing” form of packaging by Sealed Air called Darfresh® .The well known „skin” foil has been altered...

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Obstacles for pork

Romania and Bulgaria have been allowed to join the EU on condition that they prevent any livestock leaving their territory which may be infected with the virus causing swine fever....

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Market pressure instead of rational business decisions

Domestic turnover cannot be estimated and foreign experience is diverse. A Gazdasági Versenyhivatal expects to see fast market development and more competition as a result of new legislation about the...

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NaturAqua in Green

The new member of the popular NaturAqua product line, the half litre bottle NaturAqua Enyhe is sold in green packaging now. The recommended consumer price of the product will be...

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It’s easier together

Take two well known brands which complement each other. Mix sales and marketing experience with a shooting star from a developing category and you get the SIÓ-ECKES-Szentkirályi recipe. Take two...

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Chio Chips

The film appeals people who are real spring onion lovers showing an exaggerated situation: The protagonist is pouring a huge bowl full with chopped spring onions on his bread. There...

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Intelligent ovens from Elektrolux

Built in recipes will help housewives who buy the new Electrolux ovens. Three versions will be available in the Hungarian market. All housewives will have to do is to select...

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Delayed effect

The accession of the two new EU member countries will probably have an effect on the retail trade of food in Hungary, but this effect is likely to be a...

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MOL responding first

MOL NyRt. was the first to start selling OTC products in four of its petrol stations in January. MOL is selling fifty products like pain killers and fever reducers from...

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Civilised people like mineral water

Practically all groups of Hungarian society drink mineral water. According to data from the joint Product Media Index of GfK Hungária and Szonda Ipsos, three-quarters of Hungarian households buy mineral...

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Sport Kextrém!

An exceptionally large amount of energy for customers and an exceptionally great opportunity for you – this is the new Sport Kextrém! Crispy biscuit with rum and chocolate flavouring and...

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Törley Charmant doux

Törley is celebrating with consumers. The ringing sound of glasses of Törley is a sign of the special moments of life. Creative agency: Allison Advertising Media agency: Universal McCann Customer:...

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Campaign Marathon in dm

The Permanently Low Price campaign of dm, beginning in February, guarantees reduced prices for four months. The prices of several hundred products were reduced on 8. February and customers do...

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Expanding co-operation

The assortment policy of Auchan will not be influenced directly by the accession of the Black Sea countries, as this is always dependent on local markets. Auchan Magyarország Kft. will...

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Opposite trends in Germany

According to an analysis by the German Nielsen Subsidiary, he German market of pharmaceutical products grew by 0,5 per cent between October 2005 and September 2006 compared to the preceding...

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Convenience – the world we live in

Pizzas that can be prepared in micro wave ovens are no longer the only stars. Since time is money, it is no surprise that convenience products are frequently used even...

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Jacobs Cronat Gold

The special production method – the freeze dried technology – of the new Jacobs Cronat Gold soluble coffee allows more of the true coffee flavour to be retained for the...

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Coca-Cola

This spec­tac­u­lar com­­­mer­cial poses a pro­voca­tive ques­tion: who will come to your funer­al? The prom­ise is, the mo­re open your life is, the grander this event will be. Creative agency:...

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VNU turning into The Nielsen Company

The mother company of ACNielsen has changed its name from VNU to The Nielsen Company. The aim behind this change was to put the best known brand of the group,...

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Attracting labour

The operations of Tesco will not be effected by the accession of the new EU states, as they do not have any stores there and do not intend to list...

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Agip joining the business

Agip has submitted an application for a license to sell OTC products. They already have the required equipment and have signed contracts with suppliers. They will begin with 40-50 products,...

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