News and articles
Nine campaigners for brand awareness
Date: 2007-02-28 08:00:00
The eighth advertising campaign of the Hungarian Brands Association begun in early February. Nine well known brands like Beiersdorf, Bunge, Gyermely, Henkel, Magyar Cukor, Nestlé, P&G, Reckitt-Benckiser and Unilever are...
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Drugstores improve their position
Date: 2007-02-28 08:00:00
The market of hand and body care lotions is approaching HUF 8 billion in value. The Retail Index of ACNielsen shows moderate expansion last year with growth of 1 per...
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HoReCa: one out of two bottles is 0,33 litre size
Date: 2007-02-28 08:00:00
Sales of mineral water are growing in the HoReCa segment as well. According to ACNielsen, the total quantity sold last year was over 25 million litres, while total revenues approached...
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Misleading unless considered carefull
Date: 2007-02-28 08:00:00
Examples of trade practices regarded as unfair and misleading: – Claiming wrongfully, that the retailer is a signatory of the Code of Conduct. – Using a certificate of quality or...
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Tea- experience to let us know what we like!
Date: 2007-02-28 08:00:00
Some nice, tea sommelier ladies tried to catch my attention in mid-October, when we still believed that winter was coming. They succeeded and I was soon heading towards the cash...
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Sugar with bio-gas
Date: 2007-02-28 08:00:00
Magyar Cukor Zrt., has produced 150 thousand tons of sugar since December. Almost one million tons of sugar beet from more than 19 thousand hectares was used to produce this...
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Opportunities in the Balkans
Date: 2007-02-28 08:00:00
Assisting Bulgaria and Romania in catching up with older EU states might be a promising opportunity for Hungarian enterprises in the food and retail business. At the moment, the 30...
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Body care in new colours
Date: 2007-02-28 08:00:00
Looking at market research data only, we might get the impression that no big changes are taking place in the category of hand and body care products, although a number...
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Added value makes a difference
Date: 2007-02-28 08:00:00
If a company is involved in the mineral water business, it is likely to take its mission seriously and fight hard for its market position. The HoReCa channel requires an...
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Staud: small store with a big plant
Date: 2007-02-28 08:00:00
What has kept the Staud family food store alive since1880 in the marketplace of a district called Ottakring in Vienna? The key to the secret is in the jam factory...
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Having tea with IMIGe
Date: 2007-02-28 08:00:00
Tea businesses often advertise their products in places where surfaces belong to IMIGe. Advertising at the point of sales is however, most frequent, as this is where customers can be...
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Breathing packaging by Sealed Air
Date: 2007-02-28 08:00:00
Cheese makers and retailers can save warehouse space and time using a new “breathing” form of packaging by Sealed Air called Darfresh® .The well known „skin” foil has been altered...
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Obstacles for pork
Date: 2007-02-28 08:00:00
Romania and Bulgaria have been allowed to join the EU on condition that they prevent any livestock leaving their territory which may be infected with the virus causing swine fever....
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Market pressure instead of rational business decisions
Date: 2007-02-28 08:00:00
Domestic turnover cannot be estimated and foreign experience is diverse. A Gazdasági Versenyhivatal expects to see fast market development and more competition as a result of new legislation about the...
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NaturAqua in Green
Date: 2007-02-28 08:00:00
The new member of the popular NaturAqua product line, the half litre bottle NaturAqua Enyhe is sold in green packaging now. The recommended consumer price of the product will be...
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It’s easier together
Date: 2007-02-28 08:00:00
Take two well known brands which complement each other. Mix sales and marketing experience with a shooting star from a developing category and you get the SIÓ-ECKES-Szentkirályi recipe. Take two...
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Chio Chips
Date: 2007-02-28 08:00:00
The film appeals people who are real spring onion lovers showing an exaggerated situation: The protagonist is pouring a huge bowl full with chopped spring onions on his bread. There...
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Intelligent ovens from Elektrolux
Date: 2007-02-28 08:00:00
Built in recipes will help housewives who buy the new Electrolux ovens. Three versions will be available in the Hungarian market. All housewives will have to do is to select...
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Delayed effect
Date: 2007-02-28 08:00:00
The accession of the two new EU member countries will probably have an effect on the retail trade of food in Hungary, but this effect is likely to be a...
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MOL responding first
Date: 2007-02-28 08:00:00
MOL NyRt. was the first to start selling OTC products in four of its petrol stations in January. MOL is selling fifty products like pain killers and fever reducers from...
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Civilised people like mineral water
Date: 2007-02-28 08:00:00
Practically all groups of Hungarian society drink mineral water. According to data from the joint Product Media Index of GfK Hungária and Szonda Ipsos, three-quarters of Hungarian households buy mineral...
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Sport Kextrém!
Date: 2007-02-28 08:00:00
An exceptionally large amount of energy for customers and an exceptionally great opportunity for you – this is the new Sport Kextrém! Crispy biscuit with rum and chocolate flavouring and...
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Törley Charmant doux
Date: 2007-02-28 08:00:00
Törley is celebrating with consumers. The ringing sound of glasses of Törley is a sign of the special moments of life. Creative agency: Allison Advertising Media agency: Universal McCann Customer:...
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Campaign Marathon in dm
Date: 2007-02-28 08:00:00
The Permanently Low Price campaign of dm, beginning in February, guarantees reduced prices for four months. The prices of several hundred products were reduced on 8. February and customers do...
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Expanding co-operation
Date: 2007-02-28 08:00:00
The assortment policy of Auchan will not be influenced directly by the accession of the Black Sea countries, as this is always dependent on local markets. Auchan Magyarország Kft. will...
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