News and articles

Nine campaigners for brand awareness

The eighth advertising campaign of the Hungarian Brands Association begun in early February. Nine well known brands like Beiersdorf, Bunge, Gyermely, Henkel, Magyar Cukor, Nestlé, P&G, Reckitt-Benckiser and Unilever are...

Read more

News

Hungarian Product Grand Prix again. Products representing exceptional quality, which are also competitive by international standards and made using envronment-friendly methods or services related to such products can be nominated...

Read more

Drugstores improve their position

The market of hand and body care lotions is approaching HUF 8 billion in value. The Retail Index of ACNielsen shows moderate expansion last year with growth of 1 per...

Read more

HoReCa: one out of two bottles is 0,33 litre size

Sales of mineral water are growing in the HoReCa segment as well. According to ACNielsen, the total quantity sold last year was over 25 million litres, while total revenues approached...

Read more

Misleading unless considered carefull

Examples of trade practices regarded as unfair and misleading: – Claiming wrongfully, that the retailer is a signatory of the Code of Conduct. – Using a certificate of quality or...

Read more

Tea- experience to let us know what we like!

Some nice, tea sommelier ladies tried to catch my attention in mid-October, when we still believed that winter was coming. They succeeded and I was soon heading towards the cash...

Read more

Sugar with bio-gas

Magyar Cukor Zrt., has produced 150 thousand tons of sugar since December. Almost one million tons of sugar beet from more than 19 thousand hectares was used to produce this...

Read more

Opportunities in the Balkans

Assisting Bulgaria and Romania in catching up with older EU states might be a promising opportunity for Hungarian enterprises in the food and retail business. At the moment, the 30...

Read more

Body care in new colours

Looking at market research data only, we might get the impression that no big changes are taking place in the category of hand and body care products, although a number...

Read more

Added value makes a difference

If a company is involved in the mineral water business, it is likely to take its mission seriously and fight hard for its market position. The HoReCa channel requires an...

Read more

Staud: small store with a big plant

What has kept the Staud family food store alive since1880 in the marketplace of a district called Ottakring in Vienna? The key to the secret is in the jam factory...

Read more

Having tea with IMIGe

Tea businesses often advertise their products in places where surfaces belong to IMIGe. Advertising at the point of sales is however, most frequent, as this is where customers can be...

Read more

Breathing packaging by Sealed Air

Cheese makers and retailers can save warehouse space and time using a new “breathing” form of packaging by Sealed Air called Darfresh® .The well known „skin” foil has been altered...

Read more

Obstacles for pork

Romania and Bulgaria have been allowed to join the EU on condition that they prevent any livestock leaving their territory which may be infected with the virus causing swine fever....

Read more

Market pressure instead of rational business decisions

Domestic turnover cannot be estimated and foreign experience is diverse. A Gazdasági Versenyhivatal expects to see fast market development and more competition as a result of new legislation about the...

Read more

NaturAqua in Green

The new member of the popular NaturAqua product line, the half litre bottle NaturAqua Enyhe is sold in green packaging now. The recommended consumer price of the product will be...

Read more

It’s easier together

Take two well known brands which complement each other. Mix sales and marketing experience with a shooting star from a developing category and you get the SIÓ-ECKES-Szentkirályi recipe. Take two...

Read more

Chio Chips

The film appeals people who are real spring onion lovers showing an exaggerated situation: The protagonist is pouring a huge bowl full with chopped spring onions on his bread. There...

Read more

Intelligent ovens from Elektrolux

Built in recipes will help housewives who buy the new Electrolux ovens. Three versions will be available in the Hungarian market. All housewives will have to do is to select...

Read more

Delayed effect

The accession of the two new EU member countries will probably have an effect on the retail trade of food in Hungary, but this effect is likely to be a...

Read more

MOL responding first

MOL NyRt. was the first to start selling OTC products in four of its petrol stations in January. MOL is selling fifty products like pain killers and fever reducers from...

Read more

Civilised people like mineral water

Practically all groups of Hungarian society drink mineral water. According to data from the joint Product Media Index of GfK Hungária and Szonda Ipsos, three-quarters of Hungarian households buy mineral...

Read more

Sport Kextrém!

An exceptionally large amount of energy for customers and an exceptionally great opportunity for you – this is the new Sport Kextrém! Crispy biscuit with rum and chocolate flavouring and...

Read more

Törley Charmant doux

Törley is celebrating with consumers. The ringing sound of glasses of Törley is a sign of the special moments of life. Creative agency: Allison Advertising Media agency: Universal McCann Customer:...

Read more

Campaign Marathon in dm

The Permanently Low Price campaign of dm, beginning in February, guarantees reduced prices for four months. The prices of several hundred products were reduced on 8. February and customers do...

Read more

Expanding co-operation

The assortment policy of Auchan will not be influenced directly by the accession of the Black Sea countries, as this is always dependent on local markets. Auchan Magyarország Kft. will...

Read more
Oldal