News and articles
Hand cream targeted primarily at the 60+ age group
Date: 2008-12-16 08:00:00
According to data from GfK Hungária ConsumerScan, 28 percent of households purchased some kind of body care lotion in the January-September 2008 period. Sales were down by 5 percent in...
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Restaurant on-line
Date: 2008-12-16 08:00:00
We only discuss good web sites of good restaurants so that everybody can learn from the mistakes. Szent Flórián Étterem (Kőszeg) All relevant information is available. The colours are refreshingly...
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Accommodation generally booked without agents
Date: 2008-12-16 08:00:00
The number of nights spent by guests in commercial places of accommodation was down by 1.3 percent in the January-September 2008 period, compared to 2007. Revenues of the sector showed...
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V.U.K.K. – Circle of Unilever ex-employees
Date: 2008-12-16 08:00:00
For quite some time, I have had the idea of sustaining and developing further a system of existing relations. Finally, the first VUKK meeting was held on 20. November. In...
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Expectations of a CEO regarding the supply chain
Date: 2008-12-16 08:00:00
Retailers accounted for 47 percent of the 215 participants at the CIES conference held in Vienna, in early October. Current trends and concepts were illustrated by the example of a...
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Vitalade becoming superbrand
Date: 2008-12-16 08:00:00
In recognition of eight years of work, the Vitalade sports drink has been awarded the superbrand 2008 title by an independent jury. Vitalade containing L-carnitine and marketed by Gramex 2000...
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Walking the rope like no other
Date: 2008-12-16 08:00:00
The Golden Dove awards of the direct marketing business have been handed over in nine categories this year. The Rope Walker agency received an award in both the lifestyle and...
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Sales in addition to marketing
Date: 2008-12-16 08:00:00
Márta Galácz, originally appointed as marketing director of Ceres Zrt. in the spring, will also be responsible for sales activities in the future. In the past, she had worked for...
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Thought can overcome background noise
Date: 2008-12-16 08:00:00
According to Péter Geszti, thought is the most important thing in advertising which needs to be conveyed through the right medium. Though Hungarians are afraid of change, they are also...
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Moderate increase in sales and average price
Date: 2008-12-16 08:00:00
Sales of women’s hygiene products are increasingly concentrated in drugstores (25 percent), but the market share of hyper markets is even more substantial (32 percent). Sales of women’s hygiene products...
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Fish, rice and traditions
Date: 2008-12-16 08:00:00
Japanese culinary habits have been formed by tradition over many centuries. Though Japan is no longer isolated from the outside world, its gastronomic culture remains very traditional. How we see...
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Agricultural prices swinging
Date: 2008-12-16 08:00:00
Supply prices of agricultural products were down by 8.8 percent in September 2008, compared to September 2007. The price of plant products was down by 22.2 percent, while that of...
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Limonissimo
Date: 2008-12-16 08:00:00
Lemon substitute had been a popular product in the socialist era, owing to the popularity of tea made with lemon. Apart from lemon substitutes in the form of tablets, liquid...
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Delhaize group in seven countries
Date: 2008-12-16 08:00:00
The Delhaize group ranks 31st among the largest retail enterprises in the world. . It has 2 602 stores in seven countries, with 1 575 located in the US. In...
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Henkel producing growth in the third quarter
Date: 2008-12-16 08:00:00
As a result of dynamic organic growth and the acquisition of National Starch, total revenues of Henkel were up by 12 percent in the third quarter of 2008, reaching EUR...
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Gösser ale now available
Date: 2008-12-16 08:00:00
A new Gösser product was launched in November. Gösser Bock is a premium quality and sophisticated ale. New, more elegant packaging has also been introduced for Gösser beers this year....
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Secret shoppers in stores
Date: 2008-12-16 08:00:00
In the retailer promotion of Kométa 99 Zrt., CBA, Coop and Reál stores are visited by secret shoppers on a random basis, who will hand over gifts, if the store...
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Stunning solutions on the ground and in water
Date: 2008-12-16 08:00:00
According to Max Linder, European communication and marketing director of MACtac, there are still undiscovered possibilities in communication with adhesive stickers. The Budapest subsidiary of MACtac is expanding step by...
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Intimate relationship with customers
Date: 2008-12-16 08:00:00
Consumers habits are changing continuously in the market of women’s hygiene products, but safety, softness, good absorption and fit remain essential requirements. Innovation focuses on air permeable materials, shapes and...
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The secret of good sushi
Date: 2008-12-16 08:00:00
According to Okuyama Sachi san, owner and chef of Okuyama Sushi restaurant, everything needed for making authentic Japanese sushi can be bought in Hungary. Everything is prepared exactly the same...
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Cooking oil producing highest price rise
Date: 2008-12-16 08:00:00
Prices were up by 5.1 percent in October 2008, compared to October 2007, and 0.2 percent higher than in September. Food prices were up by 0.3 percent compared to September....
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ARANYÜST – SZILVA, BARACK, KÖRTE, CSERESZNYE, MÁLNA ízekben
Date: 2008-12-16 08:00:00
A spirit made from fruits, with an alcohol content of 37,5%....
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Room prise grow at Balaton and in East-Hungary
Date: 2008-12-16 00:00:00
In the first eleven months of 2008, the room occupancy rate for three-, four- and five-star hotels was 59%. At current prices, gross room revenue declined by 4%, while the...
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Decreasing prices in agriculture
Date: 2008-12-16 00:00:00
In October 2008 the producer price level of agricultural products was 16.5% lower than in the corresponding period of the previous year – said the Hungarian Statistic Office. More specifically,...
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Electrolux cut jobs
Date: 2008-12-16 00:00:00
The company will fire 5% of the total employees, till now there is no information about from which region. Electrolux, the world's second-biggest home appliances maker, warned its 2008 results...
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Demand for households papers and desodors grow
Date: 2008-12-15 00:00:00
According to Nielsen research the common sold household chemicals are the fabric softeners, the toilet papers, dushgels and pocket tissues. The value of the TOP 10 households chemicals is over...
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The production of manufacturing fell by 8.6% in October
Date: 2008-12-15 00:00:00
According to Hungarian Central Statistic Office In October 2008, industrial gross output decreased by 7.2% compared to October 2007, the index adjusted for working days was equal to the non-adjusted...
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German firms plan wage hike in Hungary
Date: 2008-12-15 00:00:00
According to a research, commissioned by the German-Hungarian Chamber of Industry and Commerce, German firms operating in Hungary plan an average 6.2% wage hike next year. The headline wages at...
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INTERMARCHÉ accelerates contactless payment
Date: 2008-12-15 00:00:00
Intermarché and Ecomarché stores will use contactless payment technology in France in early 2009. One third of its tills currently use the system. For payments under EUR20 users will only...
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Collective bargaining ended
Date: 2008-12-15 00:00:00
Employers and unions agreed at a Friday meeting of the OET to a general wage increase of 3-5% in 2009 and to establish Hungary’s monthly minimum wage at HUF 71,500...
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