News and articles
What briefs should contain
Date: 2008-12-16 08:00:00
What is our target group? What kind of stores is the display intended for? How long do we intend to use the display? What kind of display do we want?...
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Five beers – each offering a different experience
Date: 2008-12-16 08:00:00
According to Ingo Nassau, chairman of the German POS Marketing Association, “emotionalisation” of brands and creating an experience linked to the product are the two main current trends in POS...
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Stores opening
Date: 2008-12-16 08:00:00
Spar, Pomáz Open: 6 November Chain: Spar Store space: 922 m2 SKU: több ezer Spar, Debrecen Open: 13 November Chain: Spar Store space: 777 m2 SKU: több ezer Aldi, Dunaújváros...
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Brazilian CEO for Borsodi
Date: 2008-12-16 08:00:00
Mário Medeiros Nettó from Brazil has been appointed the new CEO of Borsodi Sörgyár Zrt. He graduated at Berkeley University in 1990. His previous position has been sales director of...
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Record number of participants at the Nutrikid Olympics
Date: 2008-12-16 08:00:00
458 primary schools, 656 teams and over 6,500 kids have registered for the Nestlé Nutrikid Olympics. Competitors can win various prizes each month in addition to HUF 100,000. The Olympic...
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Shopping programmed genetically?
Date: 2008-12-16 08:00:00
We asked professor Csányi if our passion for shopping is “programmed” in our genes. In his opinion, the colourful world of stores has an effect on us like coloured glass...
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Hand cream targeted primarily at the 60+ age group
Date: 2008-12-16 08:00:00
According to data from GfK Hungária ConsumerScan, 28 percent of households purchased some kind of body care lotion in the January-September 2008 period. Sales were down by 5 percent in...
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Restaurant on-line
Date: 2008-12-16 08:00:00
We only discuss good web sites of good restaurants so that everybody can learn from the mistakes. Szent Flórián Étterem (Kőszeg) All relevant information is available. The colours are refreshingly...
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Accommodation generally booked without agents
Date: 2008-12-16 08:00:00
The number of nights spent by guests in commercial places of accommodation was down by 1.3 percent in the January-September 2008 period, compared to 2007. Revenues of the sector showed...
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V.U.K.K. – Circle of Unilever ex-employees
Date: 2008-12-16 08:00:00
For quite some time, I have had the idea of sustaining and developing further a system of existing relations. Finally, the first VUKK meeting was held on 20. November. In...
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Expectations of a CEO regarding the supply chain
Date: 2008-12-16 08:00:00
Retailers accounted for 47 percent of the 215 participants at the CIES conference held in Vienna, in early October. Current trends and concepts were illustrated by the example of a...
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Vitalade becoming superbrand
Date: 2008-12-16 08:00:00
In recognition of eight years of work, the Vitalade sports drink has been awarded the superbrand 2008 title by an independent jury. Vitalade containing L-carnitine and marketed by Gramex 2000...
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Walking the rope like no other
Date: 2008-12-16 08:00:00
The Golden Dove awards of the direct marketing business have been handed over in nine categories this year. The Rope Walker agency received an award in both the lifestyle and...
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Sales in addition to marketing
Date: 2008-12-16 08:00:00
Márta Galácz, originally appointed as marketing director of Ceres Zrt. in the spring, will also be responsible for sales activities in the future. In the past, she had worked for...
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Thought can overcome background noise
Date: 2008-12-16 08:00:00
According to Péter Geszti, thought is the most important thing in advertising which needs to be conveyed through the right medium. Though Hungarians are afraid of change, they are also...
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Moderate increase in sales and average price
Date: 2008-12-16 08:00:00
Sales of women’s hygiene products are increasingly concentrated in drugstores (25 percent), but the market share of hyper markets is even more substantial (32 percent). Sales of women’s hygiene products...
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Fish, rice and traditions
Date: 2008-12-16 08:00:00
Japanese culinary habits have been formed by tradition over many centuries. Though Japan is no longer isolated from the outside world, its gastronomic culture remains very traditional. How we see...
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Agricultural prices swinging
Date: 2008-12-16 08:00:00
Supply prices of agricultural products were down by 8.8 percent in September 2008, compared to September 2007. The price of plant products was down by 22.2 percent, while that of...
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Limonissimo
Date: 2008-12-16 08:00:00
Lemon substitute had been a popular product in the socialist era, owing to the popularity of tea made with lemon. Apart from lemon substitutes in the form of tablets, liquid...
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Delhaize group in seven countries
Date: 2008-12-16 08:00:00
The Delhaize group ranks 31st among the largest retail enterprises in the world. . It has 2 602 stores in seven countries, with 1 575 located in the US. In...
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Henkel producing growth in the third quarter
Date: 2008-12-16 08:00:00
As a result of dynamic organic growth and the acquisition of National Starch, total revenues of Henkel were up by 12 percent in the third quarter of 2008, reaching EUR...
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Gösser ale now available
Date: 2008-12-16 08:00:00
A new Gösser product was launched in November. Gösser Bock is a premium quality and sophisticated ale. New, more elegant packaging has also been introduced for Gösser beers this year....
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Secret shoppers in stores
Date: 2008-12-16 08:00:00
In the retailer promotion of Kométa 99 Zrt., CBA, Coop and Reál stores are visited by secret shoppers on a random basis, who will hand over gifts, if the store...
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Stunning solutions on the ground and in water
Date: 2008-12-16 08:00:00
According to Max Linder, European communication and marketing director of MACtac, there are still undiscovered possibilities in communication with adhesive stickers. The Budapest subsidiary of MACtac is expanding step by...
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Intimate relationship with customers
Date: 2008-12-16 08:00:00
Consumers habits are changing continuously in the market of women’s hygiene products, but safety, softness, good absorption and fit remain essential requirements. Innovation focuses on air permeable materials, shapes and...
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The secret of good sushi
Date: 2008-12-16 08:00:00
According to Okuyama Sachi san, owner and chef of Okuyama Sushi restaurant, everything needed for making authentic Japanese sushi can be bought in Hungary. Everything is prepared exactly the same...
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Cooking oil producing highest price rise
Date: 2008-12-16 08:00:00
Prices were up by 5.1 percent in October 2008, compared to October 2007, and 0.2 percent higher than in September. Food prices were up by 0.3 percent compared to September....
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ARANYÜST – SZILVA, BARACK, KÖRTE, CSERESZNYE, MÁLNA ízekben
Date: 2008-12-16 08:00:00
A spirit made from fruits, with an alcohol content of 37,5%....
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Dialogue between parties concerned
Date: 2008-12-16 08:00:00
Coca-Cola Magyarország has initiated a dialogue based on international standards in the topic of „Conscencious nutrition, active lifestyle and health – the responsibility of choice”. The objective of the forum...
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One third of the population using internet
Date: 2008-12-16 08:00:00
At the end of the first half of 2008, over 49 percent of the Hungarian population above the age of 14 had access to the Internet. 3.09 million was the...
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