K.O on Easter egg market by Tesco

By: trademagazin Date: 2009. 02. 16. 02:26

Tesco looks set to become the UK’s largest Easter egg retailer after buying forward orders of its exclusive lines that were destined for Woolworths.

 The deal means Tesco’s Easter egg
range will show a huge increase. Tesco is also introducing more meal
deals in response to changing customer buying habits.

Tesco is also selling a starter, main
course, side dish and dessert for two from its Finest range and a
bottle of wine or Prosecco for GBP9. Tesco Commercial Director
Richard Brasher said: “The Finest meal for two offer means
customers can enjoy a special meal with a decent bottle of wine for a
fraction of the cost of going out."

 

Related news