News and articles
Born to be the face
Date: 2007-03-28 08:00:00
As an authentic representative of the Pepsi philosophy, Gaby the sexy housewife from Desperate Housewifes, alias Eva Longoria is the face of the advertising campaign for the new Pepsi Max...
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More money for community marketing
Date: 2007-03-28 08:00:00
The possibilities for community agricultural marketing are enhanced by professional associations being able to utilise sources from their membership for their activities. Hungarian Community Agricultural Marketing Centre (AMC) has a...
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Railway carrying more weight
Date: 2007-03-28 08:00:00
According to KSH figures, the total volume of transported goods increased by 7,3 per cent in 2006. Total weight of transported goods was 337 million tons. The quantity transported by...
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Special wine offer for Easter from Interfruct Kft!
Date: 2007-03-28 08:00:00
Over 400 Hungarian and nearly 50 imported wines are available in the Interfruct Kft. stores. In addition to quality wines at favourable prices, we also have prestige wines from internationally...
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FINDUS Special Selection Brokkoli&Karfiol
Date: 2007-03-28 08:00:00
FINDUS Special Selection Brokkoli&Karfiol, Brokkoli&Bébirépa Bébirépa&Ceruzabab are the results of the latest product development project which marks the start of distribution for the first two-component vegetable mixes in the domestic...
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Success depends on early acceptors
Date: 2007-03-28 08:00:00
Introducing new products is risky, costly, but unavoidable. Though product development and introduction cost tens of millions, over 80 per cent of new products fail within three years. The surviving...
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Iglo prize game
Date: 2007-03-28 08:00:00
Iglo succeeded in activating 300 thousand consumers with its SMS prize game during the last four months of 2006. During the promotional campaign, with a Peugeot 207 as first prize,...
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Lekkerland: wholesale, logistics, service
Date: 2007-03-28 08:00:00
Lekkerland provides a full scope of services for the Hungarian convenience market, using numerous channels. Lekkerland has 1600 clients in Hungary, including petrol stations, industrial kitchens, retail outlets. Their assortment...
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Old clients come first with Bortársaság
Date: 2007-03-28 08:00:00
The philosophy of the Bortársaság (Wine Association) might seem strange at first glance: market conquest is of secondary importance to them. They regard maximum satisfaction of their existing clients as...
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Soproni 1895
Date: 2007-03-28 08:00:00
Soproni 1895 represents premium quality among Hungarian lager beers with its elegant appearance and 5,3% alcohol content. Its special aroma comes from using premium quality, spiced and noble saazer hop....
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Sió: the fruit of 30 years
Date: 2007-03-28 08:00:00
Sió has come a long way in the past 30 years to become the market leader. In 1977 there were no marketing and markets research people to survey consumer needs...
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LLP becoming an Infor partner
Date: 2007-03-28 08:00:00
LLP Group has become an official partner of Infor, the third largest business software supplier in the world. LLP Group is the official regional distributor of SunSystems, the business and...
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Aiming for 500 again
Date: 2007-03-28 08:00:00
Scania ended an excellent year in 2006. Revenues, income and cash-flow reached an all time record. Registered orders were 44 per cent up compared to the previous year. Production capacity...
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Hungarian retail trade keeping pace
Date: 2007-03-28 08:00:00
According to an Eurostat estimate, revenues in retail trade grew by 3,3 per cent on average in the 25 EU countries during 2006. In Hungary, revenues in retail trade grew...
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Dairy snack
Date: 2007-03-28 08:00:00
A new product in the constantly growing refrigerated dairy snack category. Good price/value ratio, attractive packaging for children with nice baby seal, communication....
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SIÓ-ECKES revenues growing by 50 per cent in 2006
Date: 2007-03-28 08:00:00
SIÓ_ECKES Kft. enjoyed a stable market position, continuous growth and achieved good financial results last year. A new growth strategy was adopted last year which is expected to lay down...
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(HU) Az európai fogyasztók többet fizetnének az “állatbarát” termékekért
Date: 2007-03-28 00:00:00
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