Promotions make people active
According to Szonsa Ipsos newest POSTerTEST survey, the promotion ads of retail sector make people more active as the average.
The average activition rate of the
outdoor campaigns in 2008 was 55%, the rate of retail was 60%. The
activity rate of hypermarkets' outdoor ads was 63% – the survey said.
Specialists think people are interested in prices, the success of the campaign depends on the dramatic
unities of message-creativity-placement.
According to survey young people in age
15-24 and older 45-60 are more openly for outdoor campaigns as the
average.
Related news
Related news
Seven trends shaping in-store marketing and retail design in 2024
Smart brands know that in-store marketing and store design can…
Read more >2024 is a year of challenges for the tobacco industry and retail
Annual tobacco retail sales are expected to have increased in…
Read more >The latest issue of Trade magazine is out now!
The digital version is available with more content once again,…
Read more >