News and articles
Steve Martin and Gary Colleran: Sold!
Date: 2008-03-28 08:00:00
How can we make it easier for our customers to buy from us? In my opinion, Steve Martin and Gary Colleran have found the answer in their book. Steve and...
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Fanta World Zöldalma/Fanta
Date: 2008-03-28 08:00:00
We regularly bring you flavours from all over the world with the help of Fanta....
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Animated Fanta world
Date: 2008-03-28 08:00:00
Special visual effects and new characters have been developed for the new Fanta campaign. Coca-Cola is increasingly focusing on innovative advertising tools instead of traditional ATL. No text is used...
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Kométa sponsoring vocational training
Date: 2008-03-28 08:00:00
This year, the annual competition for schools providing vocational training for the food sector was organised by Kinizsi Pál vocational school in Kaposvár. Part of the competition was hosted by...
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Hard time for private labels in the market of chewing gum
Date: 2008-03-28 08:00:00
Retail sales of chewing gum show dynamic expansion. Sales were up by 28 per cent last year, compared to 2006, with total sale exceeding HUF 14 billion. Adult products account...
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Fabric softeners with exotic fragrances and attractive packaging
Date: 2008-03-28 08:00:00
The market of fabric softeners is expanding dynamically in Hungary. There has been a shift in consumption towards concentrates and manufacturers are reducing the assortments of normal softeners. – Expansion...
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Tradition and Evolution 2008.
Date: 2008-03-28 08:00:00
According to Viktor Segal, a member of the jury, the most important result of the competition was that the number of participants had almost reached 50. Not only chefs, but...
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Bottomless plates and bottomless stomachs
Date: 2008-03-28 08:00:00
Brian Wansink, a professor at Cornell university has stirred up controversy with his latest book “Eating without thinking”. He is saying that in order to live longer, we need to...
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Notes to a book review
Date: 2008-03-28 08:00:00
Not even marketing, or trade marketing tools or loyalty programs can guarantee a competitive advantage in the long run. Sales personnel are still the key figures in sales. Most companies...
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NESTEA Vitao Vörös tea/NESTEA Vitao
Date: 2008-03-28 08:00:00
NESTEA Vitao Red Tea is rich in minerals, has low acid content, and its high anti-oxidant content can help to slow down ageing and reduce the negative effects of oxidation...
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New owner for Mona Hungary
Date: 2008-03-28 08:00:00
A change in ownership effecting four companies of the Mona group, including Mona Hungary Kft. has taken place. The new owner is NÖM AG (Niederöstereichische Molkerei Aktiengesellschaft). NÖM AG will...
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Hot drinks after alcohol
Date: 2008-03-28 08:00:00
Zsolt Mihályffy was appointed the head of the sales organisation of the Coffee and Tea division of Sara Lee Hungary Zrt in January 2008. He had begun his FMCG career...
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Chewing gum brands in zones
Date: 2008-03-28 08:00:00
Chewing gum is a category where spectacular growth is not the result of the expansion of private labels, but of innovation. Sales of chewing gum increased by over a quarter...
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Instore Audit: a review of store space
Date: 2008-03-28 08:00:00
Excellent plans are worked out for instore sales promotion and BTL communication. However, the question is: how are these implemented in everyday life? Data from Nielsen Instore Audit shows that...
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Déryné Café
Date: 2008-03-28 08:00:00
This place is a peculiar mix of a cafe, bar, bistro and confectionery for guests with money to spend. Spectacular interior design, a friendly little restaurant-corner, a little cafe-atmosphere, all...
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Training cooks with iPod
Date: 2008-03-28 08:00:00
Though iPod is no more for most people than a personal music storage device, it is also increasingly used in education. The Culinary Institute of America's (CIA) ProChef Podcast course...
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Plus turning into Spar
Date: 2008-03-28 08:00:00
Tengelmann has sold 174 Plus stores to Spar Magyarország, which brings the total number of Spar stores to 378. Peter Feiner, chairman of Spar Magyarország has told us about the...
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Algida Krémkönnyû Puncs jégkrém
Date: 2008-03-28 08:00:00
Krémkönnyű is now also available in punch flavouring....
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Winning a Hyundai with Gliss Kur
Date: 2008-03-28 08:00:00
Prizes were handed over to the winners of the Schwarzkopf&Henkel Christmas prize game in February. The main prize was a Hyundai Accent....
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Schoolbags from SIÓ-Eckes
Date: 2008-03-28 08:00:00
SIÓ-Eckes Kft intends to help children from low income families with the „Thank You, SIÓ!” program this year, which will provide schoolbags for at least 1,000 children in the 6-14...
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Trident ready to take off
Date: 2008-03-28 08:00:00
The utmost secrecy surrounded the latest product launch by Cadbury in Hungary, which took place on 11. March. Jose Bonito, regional director of Cadbury, descended from the sky commando style,...
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Inspiration for shopping in tomorrow’s stores
Date: 2008-03-28 08:00:00
Over 1,900 exhibitors from 90 countries attended this year’s renewed EuroShop event. Both the number of exhibitors and visitors to the event broke all time records. Visitors were able to...
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Oregano Kifõzde és Pizzéria
Date: 2008-03-28 08:00:00
Opening a little cook-house near Mammut might not be a bad idea, as competitors are far from being abundant in the neighbourhood. Meals are simple but good, well worth leaving...
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Crispy potatoes
Date: 2008-03-28 08:00:00
A new member of the generation of 21st century convenience products, the fried potato developed by McCain is a major triumph in product development. McCain Flavorlast fried potatoes retain their...
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What’s on TV?
Date: 2008-03-28 08:00:00
For the sake of simplicity, try to imagine a store like a TV channel, with categories of products like different programs and the places on shelves like the times when...
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Trident Splash és Senses
Date: 2008-03-28 08:00:00
Trident is targeted at a so far undiscovered market gap, where chewing gum means pampering for our senses....
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Promotions for Friesland officers
Date: 2008-03-28 08:00:00
Judit Sipos was appointed sales director of Friesland Hungária Zrt, while Péter Szautner became marketing and business development director on 1. March 2008....
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Top categories: plus and minus
Date: 2008-03-28 08:00:00
Nielsen monitors the sales of 90 food categories. The graph shows the changes which took place in the February 2007-January 2008 period. All categories produced expansion of between 3-17 per...
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Orange and peach on top
Date: 2008-03-28 08:00:00
Retail sales of fruit juice has been stable in terms of quantity but increased by 10 per cent in terms of value in the February 2007- January 2008 period. According...
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First hand account of EuroShop
Date: 2008-03-28 08:00:00
POPAI Magyarország held its second meeting one week after the exhibition on 6. March, where EuroShop was the topic. Zsuzsanna Hermann, editor in chief of Trade magazin summed up what...
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