News and articles
David Beckham Intense Instinct
Date: 2007-04-25 08:00:00
A limited edition with a more intense fragrance based on the huge success of the first David Beckham fragrance, Instinct . Both the bottle and the box remind us of...
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When competitors use price to attack
Date: 2007-04-25 08:00:00
Manufacturers of brands are ever more frequently faced with competition which uses low prices. Most of them are forced to review their price strategy as a result of a challenge...
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Medals for the Törley group
Date: 2007-04-25 08:00:00
Törley group received four out of the five medals won by Hungarian products at the Chardonnay du Monde international wine competition....
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Peanut bars are the most popular
Date: 2007-04-25 08:00:00
Flavour is the most important factor in choosing a chocolate, according to the findings of a recent survey. Peanut/ almond flavoured bars are the most popular (44 %). 7 out...
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Welcoming new possibilities for purchasing
Date: 2007-04-25 08:00:00
Hungarians spend a lot of money on pharmaceutical products. Practically all families keep pain killers and fever reducers at home. Young people and city dwellers have welcomed new legislation which...
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Waiting for interest rates to fall
Date: 2007-04-25 08:00:00
According to a forecast by GKI Gazdaságkutató ZRt made with the co-operation of Erste Bank, the objectives of the convergence program for this year are almost certainly going to be...
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Tesco opening in Csorna
Date: 2007-04-25 08:00:00
The 71st Hungarian Tesco hyper market opened on 12. April in Csorna. The 3,000 square meter store has an assortment of thirty thousand products and employs 150 people. There are...
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Medals for most of the Hungarian spirits
Date: 2007-04-25 08:00:00
Hungary finished in third place in the biggest Central European competition for distillery products, Destillata. 1446 products from 170 distilleries of 8 countries competed in the final held in Kufstein....
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More OTC products available
Date: 2007-04-25 08:00:00
The Hungarian market of OTC products is between HUF 70-80 billion annually. Food retail trade may take a 3-4 per cent share from this market. The OTC market shows annual...
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Foreigners staying longer
Date: 2007-04-25 08:00:00
The total number of nights spent by foreign and domestic visitors at commercial places of accommodation in the first two months of the year grew by 5 per cent compared...
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Apenta Optima
Date: 2007-04-25 08:00:00
The Apenta product line is repositioned for this season. This is apparent from the special packaging, communication and brand activities....
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Kylie Minogue Darling
Date: 2007-04-25 08:00:00
The film symbolises everything represented by Kylie Minogue and her first fragrance. It shows us that apart from being an international star, Kylie is also a sophisticated and sensual woman...
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Tesco announcing results
Date: 2007-04-25 08:00:00
Gross total revenues of Tesco-Global Áruházak Zrt. grew to HUF 544 billion in the fiscal year 2006. They have opened 6 stores so far this year and they are planning...
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Brno Fair presented
Date: 2007-04-25 08:00:00
A press conference was held by the general director of the Brno Fair, Jin Skrla and the Ambassador of the Czech Republic, Jaromir Plisek. Nine air conditioned exhibition halls equipped...
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More polite pharmacists
Date: 2007-04-25 08:00:00
Most OTC products have been available outside pharmacies since January while the magnitude of the number of stores where such products could be sold theoretically is measured by hundreds of...
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Promotional leaflets: improving quality and content
Date: 2007-04-25 08:00:00
According to the findings published in GfK Leaflet Monitor, the market of promotional leaflets published regularly by retail chains has seen substantial development. The number of such publications is growing...
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Helia-D Body Lotion and Self-Tanning Lotion
Date: 2007-04-25 08:00:00
Helia-D Body Lotion and Self-Tanning Lotion contain several plant ingredients and vitamins in addition to sunflower stem extract which help to care for the skin and keep it clean. The...
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Franz Maas becoming DSV
Date: 2007-04-25 08:00:00
Frans Maas Hungária Kft. has been continuing its forwarding and logistic activities under the name DSV Hungária Kft. since February 2007....
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Széchenyi Card: always at hand
Date: 2007-04-25 08:00:00
64 savings co-operatives have joined the sales network of Széchenyi Card so far, as a result of an agreement signed with the National Alliance of Savings Co-operatives and Takarékszövetkezeti Bank...
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Clotted cream, cottage cheese, yoghurt: booming sales
Date: 2007-04-25 08:00:00
Clotted dairy products form an important part of the assortment of food stores. Among categories measured by Nielsen, clotted cream took 10th place, while cottage cheese ended up in 18th...
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Household appliances: over the top
Date: 2007-04-25 08:00:00
Sales of electric appliances grew dynamically in 2004-2005. Sales continued to rise last year, but at a slower rate. Prices are falling. A major driving force behind the growth seen...
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Banking services stagnate
Date: 2007-04-25 08:00:00
Hungarian use of services provided by banks only grew 72 to 74 per cent last year according to a survey by GfK Hungária Piackutató Intézet. This rate is much lower...
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Dove Silk & Sleek shampoo
Date: 2007-04-25 08:00:00
The new Dove Silk & Sleek shampoo, condicioner and haircream solves the problem of unruly curls of hair. It gently straightens hair and makes it shinier....
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Douwe Egberts
Date: 2007-04-25 08:00:00
Everybody has a playful side. Play and win with Douwe Egberts Karaván coffee! Agency: BBDO Budapest Zrt. Customer: Sara Lee Hungary Zrt. Product: Douwe Egberts Karaván Apperance: RTL Klub, Viasat...
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