News and articles

David Beckham Intense Instinct

A limited edition with a more intense fragrance based on the huge success of the first David Beckham fragrance, Instinct . Both the bottle and the box remind us of...

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When competitors use price to attack

Manufacturers of brands are ever more frequently faced with competition which uses low prices. Most of them are forced to review their price strategy as a result of a challenge...

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Medals for the Törley group

Törley group received four out of the five medals won by Hungarian products at the Chardonnay du Monde international wine competition....

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Peanut bars are the most popular

Flavour is the most important factor in choosing a chocolate, according to the findings of a recent survey. Peanut/ almond flavoured bars are the most popular (44 %). 7 out...

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Italy

Italy is our second largest export market in the EU, while it is our sixth biggest supplier in terms of imports. Export revenues totalled EUR 349, showing growth of 21,6...

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Welcoming new possibilities for purchasing

Hungarians spend a lot of money on pharmaceutical products. Practically all families keep pain killers and fever reducers at home. Young people and city dwellers have welcomed new legislation which...

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Waiting for interest rates to fall

According to a forecast by GKI Gazdaságkutató ZRt made with the co-operation of Erste Bank, the objectives of the convergence program for this year are almost certainly going to be...

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Kometa

The altered, more harmonious flavours are accompanied by many possible uses, like for example frying without oil in a teflon pan, in bad weather. Size: 280g; warranty: 30 days; recommended...

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Coca-Cola

The Life with Coke by my side campaign is a call to live much more spontaneously, to see the positive side of life, to make our lives better and to...

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Tesco opening in Csorna

The 71st Hungarian Tesco hyper market opened on 12. April in Csorna. The 3,000 square meter store has an assortment of thirty thousand products and employs 150 people. There are...

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Medals for most of the Hungarian spirits

Hungary finished in third place in the biggest Central European competition for distillery products, Destillata. 1446 products from 170 distilleries of 8 countries competed in the final held in Kufstein....

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Question:

Retailers regard measures to be taken against illegal trade as extremely important, as it is causing enormous damage to both retailers and their suppliers as well. The question I have...

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More OTC products available

The Hungarian market of OTC products is between HUF 70-80 billion annually. Food retail trade may take a 3-4 per cent share from this market. The OTC market shows annual...

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Foreigners staying longer

The total number of nights spent by foreign and domestic visitors at commercial places of accommodation in the first two months of the year grew by 5 per cent compared...

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Apenta Optima

The Apenta product line is repositioned for this season. This is apparent from the special packaging, communication and brand activities....

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Kylie Minogue Darling

The film symbolises everything represented by Kylie Minogue and her first fragrance. It shows us that apart from being an international star, Kylie is also a sophisticated and sensual woman...

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Tesco announcing results

Gross total revenues of Tesco-Global Áruházak Zrt. grew to HUF 544 billion in the fiscal year 2006. They have opened 6 stores so far this year and they are planning...

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Brno Fair presented

A press conference was held by the general director of the Brno Fair, Jin Skrla and the Ambassador of the Czech Republic, Jaromir Plisek. Nine air conditioned exhibition halls equipped...

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Answer:

There is no simple answer to this question. I will only talk about forgery and imitation in my answer, though many other actions may be regarded as “illegal trade practices”....

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More polite pharmacists

Most OTC products have been available outside pharmacies since January while the magnitude of the number of stores where such products could be sold theoretically is measured by hundreds of...

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Promotional leaflets: improving quality and content

According to the findings published in GfK Leaflet Monitor, the market of promotional leaflets published regularly by retail chains has seen substantial development. The number of such publications is growing...

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Helia-D Body Lotion and Self-Tanning Lotion

Helia-D Body Lotion and Self-Tanning Lotion contain several plant ingredients and vitamins in addition to sunflower stem extract which help to care for the skin and keep it clean. The...

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Algida

The best things in life are simple and enjoyable at the same time. Algida brings you this simple pleasure in the shape of a smooth, creamy and delicious ice cream....

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Franz Maas becoming DSV

Frans Maas Hungária Kft. has been continuing its forwarding and logistic activities under the name DSV Hungária Kft. since February 2007....

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Széchenyi Card: always at hand

64 savings co-operatives have joined the sales network of Széchenyi Card so far, as a result of an agreement signed with the National Alliance of Savings Co-operatives and Takarékszövetkezeti Bank...

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Clotted cream, cottage cheese, yoghurt: booming sales

Clotted dairy products form an important part of the assortment of food stores. Among categories measured by Nielsen, clotted cream took 10th place, while cottage cheese ended up in 18th...

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Household appliances: over the top

Sales of electric appliances grew dynamically in 2004-2005. Sales continued to rise last year, but at a slower rate. Prices are falling. A major driving force behind the growth seen...

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Banking services stagnate

Hungarian use of services provided by banks only grew 72 to 74 per cent last year according to a survey by GfK Hungária Piackutató Intézet. This rate is much lower...

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Dove Silk & Sleek shampoo

The new Dove Silk & Sleek shampoo, condicioner and haircream solves the problem of unruly curls of hair. It gently straightens hair and makes it shinier....

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Douwe Egberts

Everybody has a playful side. Play and win with Douwe Egberts Karaván coffee! Agency: BBDO Budapest Zrt. Customer: Sara Lee Hungary Zrt. Product: Douwe Egberts Karaván Apperance: RTL Klub, Viasat...

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