News and articles
Functional ice teas in the NESTEA assortment
Date: 2008-05-01 08:00:00
A new product line has been launched by the NESTEA brand. NESTEA Vitao is intended for people who want a natural refreshment and care about their health. The functional ice...
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9 litres of mineral water consumed by households
Date: 2008-05-01 08:00:00
According to data from the ConsumerScan of GfK Hungária, the quantity of mineral water consumed by households was up by 15 per cent in 2007, compared to 2006. Sales grew...
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Hungarian Post Office in the dm market
Date: 2008-05-01 08:00:00
The Hungarian Post Office established its lifestyle data base in 2007. This allows companies to use a far more effective solution for reaching potential clients. The data base which holds...
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Coffee advertising performance
Date: 2008-05-01 08:00:00
An Illy Cafe located in New York uses a new version of the very popular form of indirect advertising called product placement. A 90 minute theatrical performance titled “28 seconds”...
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First in Europe regarding frequency of shopping
Date: 2008-05-01 08:00:00
Average Austrians visit hyper or supermarkets 18 times per month and discount stores on 6 occasions. This makes them the European champions regarding the frequency of shopping. However, the disadvantage...
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Carte d’Or Vanília
Date: 2008-05-01 08:00:00
The new Carte d’Or Vanilla ice cream is made with real vanilla extract straight from Madagascar… it’s worth tasting!...
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SIÓ Prémium Vilmoskörte Nektár
Date: 2008-05-01 08:00:00
SIÓ Prémium Vilmoskörte Nektár is a popular domestic flavour, with 50 per cent fruit content....
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Energy for Talmácsi from Coca-Cola
Date: 2008-05-01 08:00:00
Coca-Cola Magyarország held a spectacular, whole-day event in March to celebrate the fact that, Gábor Talmácsi has become their platinum-rated partner. Talmácsi will appear in campaigns for the Burn energy...
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Less carbon dioxide from Nestlé
Date: 2008-05-01 08:00:00
Last year, the Nestlé group used up 28 per cent less water and emitted 16 per cent less CO2 than it had ten years ago. According to a report published...
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Deodorant market expanding both in terms of quantity and value
Date: 2008-05-01 08:00:00
According to Nielsen data, sales of deodorants grew by 10 per cent in terms of quantity in the March 2007–February 2008 period, while overall revenues grew by 9 per cent,...
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Success guaranteed
Date: 2008-05-01 08:00:00
We are usually surprised to receive unexpected packages like catalogues, samples or the like. The objective of direct marketing is to make personal contact with consumers. Direct marketing can be...
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Food patriot
Date: 2008-05-01 08:00:00
A conservative MP, David Cameron has recommended that labels should be introduced to mark food products of genuinely British origin. He believes that inaccurate labelling makes it difficult for consumers...
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Changes in legislation concerning the environmental charge
Date: 2008-05-01 08:00:00
This year, the Customs Authority has taken over tasks related to the environmental charge from APEH. As László Deák, one of the directors of PricewaterhouseCoopers has told us, this will...
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STR8 Power Pro termékcsalád
Date: 2008-05-01 08:00:00
The multi-stage protection sytem of STR8 deodorants neutralises body odour and offers effective protection all day round....
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Knorr Rafinéria
Date: 2008-05-01 08:00:00
What’s for dinner? This is a recurring problem for many housewives. The three new products by Knorr Rafinéria, which can be prepared in the oven, offer new recipe ideas. Owing...
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Zero compromise
Date: 2008-05-01 08:00:00
Coca-Cola Zero, the latest innovation by Coca-Cola was launched in Hungary on 4. April. This new drink is intended for young men who accept no compromise and want a sugar...
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New joint venture in the coffee-drink market
Date: 2008-05-01 08:00:00
The Coca-Cola Company and illycaffè SpA. has established a global joint venture for the sale of ready to drink coffee. The first three premium category coffees of Ilko Coffee International...
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Year of sport benefiting men’s deodorants mainly
Date: 2008-05-01 08:00:00
According to experts, an expansion is practically guaranteed to take place in the market of deodorants in future years. Nielsen data seems to support this prediction. Though women’s products account...
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Interactive pictures and data for protecting forest
Date: 2008-05-01 08:00:00
1to1 or interactive direct marketing is a form of communication based on digital printing technology and allows two-way communication between sender and receiver. M. C. Direct, an expert in this...
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Too strong for comfort
Date: 2008-05-01 08:00:00
It is not only European sommeliers who encourage Californian wine producers to reconsider the alcohol content of their wines. Though Californian wines with a 15-17 per cent alcohol content are...
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Co-ordination, legislation – together
Date: 2008-05-01 08:00:00
VPOP has called for setting up of a Strategic Committee composed of representatives of all the competent Ministries, and the trade organisations, to work out recommendations and amendments to the...
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Cif Sütõ & Grill Tisztító spray
Date: 2008-05-01 08:00:00
Cif Sütő & Grill Tisztító spray is a detergent which can remove the most stubborn stains from the kitchen and is easy on kitchen surfaces....
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Competition to encourage outdoor activities
Date: 2008-05-01 08:00:00
drogerie markt launched a competition for primary schools on 10. April. It is intended to encourage children to focus on sport and outdoor activities when the weather is good.. Creative...
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Record breaking Alimentaria
Date: 2008-05-01 08:00:00
Over five thousand companies from 70 countries attended the Alimentaria 2008 exhibition, which closed on 14. March. The total number of guests was 158,000. Italy was the largest exhibitor with...
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Stabilisation among women’s hygiene products
Date: 2008-05-01 08:00:00
Sales of women’s hygiene products are increasingly concentrated in drugstores, but hyper markets also hold a substantial market share. According to Nielsen data, the market share of drugstores expanded by...
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Whose future is it?
Date: 2008-05-01 08:00:00
The stories of the two former chairmen of Étrend association illustrate the present situation of Hungarian gastronomy well. Péter Mózes, who resigned in February had pointed out the problems which...
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Iceman coming?
Date: 2008-05-01 08:00:00
Last summer, huge blocks of ice were used for cooling some large building in New York, instead of air conditioning, Water was refrozen using energy from solar cells. Blocks of...
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Entities liable to pay environmental charge:
Date: 2008-05-01 08:00:00
– first distributor of product, in case of domestic production, or entity using it for its own purposes; – first domestic distributor of product, in case of import from EU,...
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