News and articles
Reorganisation by Tetra Pak
Date: 2008-05-01 08:00:00
Tetra Pak has established a new organisational unit for its Middle and Eastern European companies. Tetra Pak Duna located in Budaörs, is composed of the former Tetra Pak Magyarország, Austria,...
Read more
Roaming cards
Date: 2008-05-01 08:00:00
According to a survey by MasterCard, debit cards are increasingly often used in foreign countries by their holders. European Maestro® card holders used their cards on 24 per cent more...
Read more
Yoghurt sales showing higher concentration than fruit yoghurts
Date: 2008-05-01 08:00:00
Owing to the popularity of healthier dietary trends, yoghurt consumption is popular. According to Nielsen data, unflavoured yoghurts produced growth of 6 per cent in terms of quantity in the...
Read more
Active communication yields the expected results
Date: 2008-05-01 08:00:00
In the market of pesticides and repellents, S.C. Johnson is the leader in terms of communication. They also support the Tick Association, since warning people of the hazards related to...
Read more
All Star Hot Dog
Date: 2008-05-01 08:00:00
This American style hamburger restaurant is located on the outskirts of the city. The menu is unusual, with Mexican, French, Italian and even Hungarian hot dogs. There is also a...
Read more
Deficit in cattle and poultry in the EU
Date: 2008-05-01 08:00:00
Agricultural Business Research Institute (AKI) monitors the global trend sin the market of meat and poultry. Data from the Market and Price Information System of KSH and AKI can be...
Read more
How do we choose? The optimal light commercial vehicle
Date: 2008-05-01 08:00:00
Buying a light commercial vehicle is unlike buying a car. We are not only buying a vehicle, we are buying a package, which should offer the best possible solution for...
Read more
Dr. Oetker Shake-Shake tejturmixok
Date: 2008-05-01 08:00:00
Dr. Oetker Shake-Shake milk shake is a pleasantly soft, creamy, delicious milk drink available in 4 flavours for those hot summer days. (banana, vanilla, strawberry, chocolate)...
Read more
Football star to advertise Szentkirályi
Date: 2008-05-01 08:00:00
Luís Figo will be the face of the nation-wide campaign of Szentkirályi, to ba launched in April. Szentkirályi intends to boost its international sales from 3 to 10 per cent...
Read more
Refrigerator room added to Lekkerland warehouse
Date: 2008-05-01 08:00:00
A new, 140 square meter refrigerator room has been added to the Lekkerland warehouse. This will allow Lekkerland to begin supplying 30 kinds of fresh products, like dairy products, desserts,...
Read more
Yoghurt drinks happy in the bottle
Date: 2008-05-01 08:00:00
Pro-biotic is not a new word, but it seems to have become the main driving force behind the expansion of the yoghurt market, as this seems to be the most...
Read more
The power of agencies
Date: 2008-05-01 08:00:00
According to an estimate by the Hungarian Advertising Association, total advertising spending in Hungary amounts to HUF 180 billion annually. The FMCG sector accounts for 20-22 per cent of this...
Read more
Donatella’s Kitchen
Date: 2008-05-01 08:00:00
Take an authentically Italian star chef with a Michelin star. Add two successful Hungarian businessmen with a creative interior designer. The result is a new restaurant destined for success: Donatella’s...
Read more
Worse rating for Hungary
Date: 2008-05-01 08:00:00
According to a forecast by GKI Gazdaságkutató Zrt. and Erste Bank, both the internal and external balance is expected to show significant improvement in 2008. A significant reduction in the...
Read more
Regional player on home ground
Date: 2008-05-01 08:00:00
Rauch Hungária is a successful competitor in the fruit juice market, which has good reason to be optimistic about the future. In spite of rising costs and the success of...
Read more
Wilkinson Extra 3 Sensitive eldobható borotva
Date: 2008-05-01 08:00:00
The 3 blade premium razor provides an extremely neat shave, owing to its tilting head, ergonomic handle and cream strip with vitamine E....
Read more
Acquisition by Henkel
Date: 2008-05-01 08:00:00
Henkel has taken over the Glues and Electronic Materials division form Akzo Nobel. These two divisions generated revenues of GBP 1.25 billion in 2007. The revenues of Henkel Adhesives Technologies...
Read more
BRAU Beviale again this year
Date: 2008-05-01 08:00:00
1,400 exhibitors and 36,000 visitors are expected to attend the BRAU Beviale exhibition to be held in Nurenberg between 12-14. November, which is one of the most important international events...
Read more
Yoghurt consumed in over three-quarter of households
Date: 2008-05-01 08:00:00
According to data from the ConsumerScan of GfK Hungária, 8 out of 10 Hungarian households bought yoghurt in 2007. Though total sales grew somewhat as a result of the 9...
Read more
Ads expected to inform, rather than influence
Date: 2008-05-01 08:00:00
According to a survey conducted by GfK Hungária in February 2007, 4 out of 10 people are open to innovations and willing to try new products. Advertisements are primarily expected...
Read more
More foreigners in Budapest
Date: 2008-05-01 08:00:00
According to a KSH report, the number of nights spent at commercial places of accommodation increased by 2.7 per cent in January-February 2008, compared to the same period in 2007,...
Read more
Toiletpaper, a typical routine category
Date: 2008-05-01 08:00:00
On of the most common routine paper products is toilet paper. One of the things we only tend to notice, when we run out of it. It is much the...
Read more
Fûszeres Vilmos
Date: 2008-05-01 08:00:00
The new flavour is also made in line with traditions using excellent quality pear palinka. It owes its exceptionally piquant flavour to dried apple and an extract of spices....
Read more
Bidding for Pöttyös gifts
Date: 2008-05-01 08:00:00
The unique consumer promotion organised for Pöttyös was launched on 17. March and will last for 11 weeks. Special codes are to be found inside the packaging of Pöttyös products....
Read more
Honour for Péter Feiner from Austria
Date: 2008-05-01 08:00:00
Péter Feiner, managing director of SPAR Magyarország and chairman of the board has been awarded the Grand Order of the Republic of Austria by the by the President of the...
Read more
Mineral water over HUF 44 billion
Date: 2008-05-01 08:00:00
Sales of mineral water grew by 10 per cent in 2007 in terms of quantity, approaching 900 million litres. Sales increased by 14 per cent in terms of value and...
Read more
Click and win!
Date: 2008-05-01 08:00:00
Marketing campaigns can no longer be successful without using the Internet as well. The Internet has become part of our everyday life and our media consumption. Internet penetration in the...
Read more
Mûhely kávézó
Date: 2008-05-01 08:00:00
Young people in Székesfehérvár have long been waiting for a place with not only food and drink but also some form of entertainment. Műhely cafe is a place with a...
Read more
Cooking oil on top
Date: 2008-05-01 08:00:00
Consumer prices were up by 0.6 per cent in March, compared to February and 6.7 per cent higher than in March 2007. According to a KSH report, food prices were...
Read more