News and articles

Great Leap sponsored byUnilever

Hungary has joined the Great Leap movement organised by the WWF and sponsored by Unilever. It is intended to call attention to the importance of clean water....

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Question:

How important do you think the issue of food labelling is to Hungarian consumers in comparison with citizens of other EU countries? In your opinion, how important and useful are...

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Body care segment developing with improving hygiene culture

Body care products include those intended for daily hygiene and those intended to improve the condition of our skin. In both categories, manufacturers are trying to get consumers to use...

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Too little support

Sándor Kovács has failed to finish in one of the first 13 places at the European Bocuse d’Or competition held in Stavenger, which would have meant qualifying for the final....

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Highest price rise for cooking oil

Consumer prices rose by 0.1 per cent on average in June, and were up by 6.7 per cent compared to June 2007. Food prices were down by 0.4 per cent...

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Bip textilöblítők

Bip textile softeners have a modernised appearance and a mesmerising new fragrance for you to enjoy during drying, ironing and wearing your clothes....

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Cerbona Night rumos-meggyes müzliszelet, 20 g

Night Rumos-meggyes cereal bar is a delicacy offering an exciting flavour and true pleasure....

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New stretch foil packaging for cheese

A new type of stretch foil packaging has been developed especially for cheese by Sealed Air Cryovac....

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Successful first six months for SIÓ-ECKES

Sales generated by SIÓ-ECKES Kft were up by 21 per cent in terms of quantity in the first six months of the year, compared to the same period in 2007....

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Answer:

The labelling of food is increasingly important for manufacturers, retailers and consumers as well. Labelling is a significant element of marketing and allows consumers to make an intelligent decision, or...

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New shapes and products by NIVEA face care

NIVEA VISAGE has completely renewed its assortment, which is now available with new design, new formulas and a new colour brochure. NIVEA products have been divided into separate groups according...

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Glory of the world

Up till recently, Lou Lou had been regarded by the press as the first restaurant in Hungary with a realistic chance of being awarded a Michelin star. However, Lou Lou...

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Promising growth in food export

Both export and import grew at a faster rate in April 2008, than in the preceding three months. Exports were up by 24 per cent, while import increased by 18...

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Bip 7in1 Gépi mosogatótabletta Megapack

The Bip 7in1 dish washer tablets have arrived with 64 tablets per pack....

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Orbit töltött rágó narancs-mangó és eper-barack

A new innovation was added to the Orbit product range in July, the tremendously popular fruit flavoured, liquid filled chewing gums....

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Active Friesland brands

Two innovations have been launched by Friesland Zrt this summer. A coffee cream milk has been added to the Completa assortment. As growing health-consciousness has become a priority for the...

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New water proof labels from M-real

Two new paper labels have been launched by M-real Consumer Packaging: Simcastor Label WS and Simcastor Label WSE. The labels are intended for use by the beer and beverage industries,...

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Pre-portioned segment dominant among meat products

According to data from the Nielsen Retail Index, sales are increasingly concentrated and the pre-portioned segment is becoming increasingly dominant. The market showed expansion of 1 per cent in terms...

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Abundance of innovations for hair

As Anikó Csepeli, from L’Oréal Magyarország has told us, the size of the hair care market is HUF 13 billion at present and it is expanding both in terms of...

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Restaurant on-line

We only discuss good web sites of good restaurants so that everybody can learn from the mistakes. Alabárdos étterem I you are convinced that you are offering a good service...

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Parent, media, friend

According to research by GfK LHS HealthCare, parents, the media and friends have the largest influence on the dietary habits of children in primary schools. According to 34 per cent...

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Freshpack Görög, Freshpack, Cézár, Freshpack Chef

Complete, instant salad dish. The advantage of the separately packaged ingredients is that it can be prepared according to individual taste and this helps in retaining freshness....

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New generation advertising messages on TV2

The recently established TV2 Brand Care group and the spot types developed by them were the topics of a roundtable discussion held in June. In recent years, TV2 has been...

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Kinder pirate ship coming

The Kinder brand has real adventure waiting for children. The Kinder Surprise Pirate Ship is under construction. The ship will offer a wide range of entertainment for 3-10 ten year...

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New statutes for the association of canned maize manufacturers

A new statutes was accepted by the Association of European Canned Maize Manufacturers at its general assembly held in Budapest on 18. June. The mandate of the chairman has been...

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Price wave reaching meat products

While prices are rising, demand is shrinking in the market of meat products. There are differences between categories in the extent of recession, in the market share of private labels...

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Mouth care brands focusing on special needs

The weakness of Hungarian mouth care culture is well illustrated by the single toothbrush used by consumers per year. In countries with an insurance-based healthcare system, the insurance company only...

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Fashion front

Leading fashion brands are fighting on a special battleground in Milan: the catering business. All the leading fashion brands have opened bars and restaurants under their own names in the...

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Willingness to purchase at its lowest

The complex Consumer Confidence Index and Consumer Expectations Index of GfK Hungária show improvement, but consumer willingness to purchase has been reduced in the second quarter of the year....

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Kinder Kalózhajó

The special POS tool is a pirate ship which not only introduces the new figures to be found in Kinder Meglepetés to kids, but also encourages them to play....

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