News and articles
AdWords for us too
Date: 2007-06-27 08:00:00
The business site AdWords is now accessible to Hungarian users as well, announced Google on 12 June. AdWords helps the activities of companies which do not have web sites of...
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401-2500 square meter stores improving their position
Date: 2007-06-27 08:00:00
Retail sales of cereal bars declined by 3 per cent both in terms of value and of volume in the April 2006–March 2007 period. The total market was estimated at...
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Food miracle in Brazil
Date: 2007-06-27 08:00:00
One of the guests at a conference organised by Agricultural Business Research Institute was Sotto Pacheco Costa, a former director of EMBRAPA (Empresa Brasileira de Pesquisa Agropecuária). He spoke about...
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Hyper new from Prague
Date: 2007-06-27 08:00:00
I am prejudiced towards Prague. It is not the price of beer, the beauty of the old city or their national food which makes me envy the people, who are...
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SIÓ fresh & fruit
Date: 2007-06-27 08:00:00
New sió fresh&fruit is a delicious, enjoyable, refreshing, pleasant and thirst quenching fruit drink with natural fruit content....
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Up-dated image for Kaiser
Date: 2007-06-27 08:00:00
Kaiser Food Élelmiszer-ipari Kft. has a refreshed image. Kaiser products are available with new packaging from June. New design is accompanied by flow pack and modern, sliced products sealed in...
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IMIGe team expanding
Date: 2007-06-27 08:00:00
Gábor Schwarz from Penthouse Magazin became the business development director of IMIGe Hungary in April, while two former Boomerang Media employees, Erika Farkas and András Farkas András have joined the...
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Health and games from corn
Date: 2007-06-27 08:00:00
According to a recent survey by Nielsen, the market of cereals grew by 2 per cent in terms of value last year. Sales of corn flakes grew by 11 per...
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Diverse prospects for our key industries
Date: 2007-06-27 08:00:00
The secret behind the Brazilian food miracle was not the only topic at the AKI conference held in June. Medium-term prospects for European food markets were also discussed and we...
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Climate-friendly Tesco in Sátoraljaújhely
Date: 2007-06-27 08:00:00
The climate-friendly Tesco store in Sátoraljaújhely uses 25 per cent less electricity and 50 per cent less gas. James McCann, general director of Tesco and Daron Neal, director responsible for...
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Capitaly: think of the future!
Date: 2007-06-27 08:00:00
The sales and marketing plans had just been completed by Unilever for 2007, when the restrictive economic measures of the Government were announced in September 2006. This was when a...
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Deodorant tested in Africa
Date: 2007-06-27 08:00:00
An expedition crossing Africa tested Kilimanjaro, the new version of Old Spice this autumn. The Old Spice Afrika climbed Kilimanjaro in May....
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Unbroken trust
Date: 2007-06-27 08:00:00
Reader’s Digest magazine has again prepared a survey about the brands regarded as most reliable by consumers. The survey covered 15 European countries and 24,000 interviews. Quality, price, image and...
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Drugstores: increasing intimacy
Date: 2007-06-27 08:00:00
Retail sales of women’s hygiene products are increasingly concentrated in drugstores. According to data from Nielsen, their market share grew by 3 per cent last year, but hyper markets still...
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No more subsidies for exports of dairy products
Date: 2007-06-27 08:00:00
In line with a recommendation by the EU Commission, the EU has decided to stop subsidising exports of butter and cheese. Exports subsidies would be reduced to zero, but would...
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Ecological impact
Date: 2007-06-27 08:00:00
Tesco has developed a method for measuring the “ecological impact” of products, meaning the total related CO emission, which is displayed on labels....
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Product placement in the focus
Date: 2007-06-27 08:00:00
In May 2007, competent ministers of EU member countries accepted the amendment of the 1989 “Television Without Frontiers” directive, to allow product placement. The topics discussed at the Press Club...
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Last Unicum concert of the season
Date: 2007-06-27 08:00:00
The Hungarian Festival Orchestra staged its last Unicum concert of the season in Bartók Béla Hall on 27 May. The next Unicum concert with compositions by Brahms and Rachmaninov will...
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Intimate relationship with strong brands
Date: 2007-06-27 08:00:00
Personal hygiene has been subject to spectacular development in the past 20 years in Hungary. Softness, smoothness and good absorption capacity are the main priorities for consumers, while skin-friendliness is...
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Declining sales in food stores
Date: 2007-06-27 08:00:00
Overall retail sales showed some decline in March. According to a KSH report, sales in the first quarter of 2007 show a 0,3 per cent increase over the same period...
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„Everything customers want from Match”
Date: 2007-06-27 08:00:00
According to Tamás Szendrő sales director, the first one and half years of the store modernisation program of Match has been a success. Sales in the modernised stores have risen...
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Tricky Pöttyös
Date: 2007-06-27 08:00:00
The TV spot made for Pöttyös last year has been enhanced using a technology, Autodesk Flame trick system which is absolutely unique and new in Hungary....
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Fruits and vegetables in the focus
Date: 2007-06-27 08:00:00
Regarding development, the production of fruits and vegetables will be treated as one of the priorities in agriculture during the next seven years. EU funding will be available for modernising...
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Prices of sun lotions going down the chute
Date: 2007-06-27 08:00:00
Average prices of sun lotions are falling in modern store types, where most sales are concentrated. Longer and warmer summers generate increased demand, inviting private labels to enter the market....
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Less nights in Budapest, more outside
Date: 2007-06-27 08:00:00
Net revenues of three, four and five star hotels were 1 per cent higher for the first five months of the year than a year earlier. While the number of...
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Bio Ice Tea: Herba, Peach, Cherry, Lemon
Date: 2007-06-27 08:00:00
Bio Ice Tea is made from real tea infusion with bio-sugar. Instead of hazardous preservatives, heat treatment is used. Flavours: cherry, lemon, peach, herbs....
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Borsodi Beer
Date: 2007-06-27 08:00:00
Borsodi and friends save you from difficult and embarrassing situations. Agency: McCann Erickson Customer: Borsodi Sörgyár Zrt. Product: Borsodi Sör Apperance: RTL Klub, Film+, Sport1, Sport2, Cool Period: May–July 2007...
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Competition about the past 30 years
Date: 2007-06-27 08:00:00
The final of the “Who knows more about the past 30 years?” organised by Sió-Eckes Kft. to commemorate their 30th birthday took place in the beginning of June. Teams from...
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