News and articles
Good egg for SPAR
Date: 2008-06-27 08:00:00
Spar Magyarország Kft. has been awarded a Good Egg Award in recognition of its efforts related to the prevention of cruelty to animals. This recognition is based on a survey...
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Széchenyi Card 2 launched
Date: 2008-06-27 08:00:00
The two year Széchenyi Card 2 was launched by KA-VOSZ ZRt in co-operation with its partner banks, Hitelgarancia ZRt, and the Ministry of Economy and Development on 2. June. This...
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Hygienic, multiple layer packaging from plastics
Date: 2008-06-27 08:00:00
Plastics are the most commonly used packaging material for food, accounting for 50 per cent of all packaging materials in Hungary, in terms of volume. Plastics are used in three...
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On the way up again
Date: 2008-06-27 08:00:00
– After “developing” Alabárdos into one of the best restaurants in Hungary, you have left to launch Apetito. It has not become the success everybody expected. – It depends on...
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Fewer visitors in transit
Date: 2008-06-27 08:00:00
The number of visitors staying for only one day was 3 per cent down in the first quarter of 2008, compared to the same period in 2007. The number of...
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Product for the occasion
Date: 2008-06-27 08:00:00
One of the key words in retail is “occasion”. The nature of the product to be purchased often determines which store is visited by the customer. Occasions like Christmas, seasons...
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KISS Túró bon-bon
Date: 2008-06-27 08:00:00
A cottage cheese dessert of exceptional quality....
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VIII. Univer Business Golf Championship
Date: 2008-06-27 08:00:00
The idea of organising a golf championship for prominent members of the business community was conceived seven years ago. Both active golfers and leading business people open to the idea...
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Star chef in Budapest
Date: 2008-06-27 08:00:00
Léa Linster, the only female winner of Bocuse d’Or so far, visited Budapest on 19-20. May upon an invitation by National Association of Gastronomy and Vilmos Kreil. Her master course...
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NESPRESSO coffee machines in retail chains
Date: 2008-06-27 08:00:00
In addition to the showroom in Andrássy út, the full range of NESPRESSO coffee machines has also been available in Saturn and Media Markt stores since June. Nine Budapest stores...
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Ice tea added to Natur Pur product line
Date: 2008-06-27 08:00:00
Spar Magyarország launched a bio ice tea product line at the end of May. Natur Pur Bio ice teas in 1 litre size are available in four flavours. Sales of...
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Foreign trade of agricultural products with question marks
Date: 2008-06-27 08:00:00
According to KSH data, our agricultural export expanded almost twice as dynamically as overall export in 2007, achieving record breaking revenues of more than EUR 4.8 billion. Imports totalling EUR...
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Ristorante Rustica Borharapó
Date: 2008-06-27 08:00:00
Rustica in Siófok is special in more than one regard. The history of the building goes back two centuries. It is also quite unusual for a restaurant around lake Balaton...
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More money spent in Hungary by foreigners
Date: 2008-06-27 08:00:00
The number of foreign visitors in Hungary was 7.6 million in the first quarter of 2008, which represents an increase of one per cent. Foreigners spent a total of 16...
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Packaging in three steps – part 2: The letter
Date: 2008-06-27 08:00:00
This is something we had to learn. We had about 5,000 years to learn. Even private labels have developed typographic characteristics specific to their category now, which is good if...
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Theodora Kékkúti és Theodora Kereki természetes ásványvizek
Date: 2008-06-27 08:00:00
The appearance of Theodora Kékkúti and Theodora Kereki mineral waters has been modernised but their sizes and quality remain unchanged....
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Pöttyös retro
Date: 2008-06-27 08:00:00
A virus movie made by TotalCar has been used in the Pöttyös promotional campaign launched on 17. March. The movie focuses on a retro car restored by EastBlock....
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Revolution in self service
Date: 2008-06-27 08:00:00
According to a 2008 survey conducted by BuzzBack Market Research for NCR Corporation about consumer attitudes towards self service solutions, 67 per cent of French, German, Italian, Spanish and English...
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Lifestyle magazine by SPAR
Date: 2008-06-27 08:00:00
SPAR launched a lifestyle magazine under the title Harmónia on 22. May. Experts working for SPAR .will provide useful advice for readers on various subjects, including bio food, mineral water,...
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National shop windows
Date: 2008-06-27 08:00:00
Most countries spend a lot of money on marketing support for their food products in foreign markets. Methods are diverse. In some countries, a government organisation is in charge of...
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Feeling diner
Date: 2008-06-27 08:00:00
All basic design elements of the typical American fast food restaurants of the 1930’s can be seen in the new Feeling diner, located in Király utca. We can also find...
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Fewer hotel guests outside Budapest
Date: 2008-06-27 08:00:00
The occupancy rate for 3.4 and 5 star hotels was 50 per cent in the first four months of the year. Gross room revenues were up by 6 per cent,...
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Gyõri JóReggelt! KoleKontroll 50 g
Date: 2008-06-27 08:00:00
The brand new member of the Győri JóReggelt product line represents a brand new value:it is intended for „cholesterol-conscious” consumers....
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SOLE Classico Trappista, Edámi és Oázis füstölt, darabolt, egalizált sajtok 180 g-os kiszerelésben, valamint Trappista 350 g-os kiszerelésben
Date: 2008-06-27 08:00:00
In addition to SOLE Classico and Oázis sliced cheese products, these cheese types will also be available in whole, in practical, easy to open packaging from June 2008....
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New image for Kométa
Date: 2008-06-27 08:00:00
Kométa is to get a new image and packaging this year. Their logo has also become more dynamic and modern. Their new slogan is: „flavour is the passion we share”....
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IBM fights queues
Date: 2008-06-27 08:00:00
IBM has launched a self service cash register system under the name “Anyplace Checkout”. Customers use hand scanners to read bar codes when products are placed in the shopping cart...
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Bottled responsibility
Date: 2008-06-27 08:00:00
Corporate social responsibility serves as the basis for not only long term planning and corporate strategy but it is also a criteria for the evaluation of management performance in Coca-Cola...
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Region marketing
Date: 2008-06-27 08:00:00
Not only countries, but regions may also use collective marketing. The Spanish region specialising in agriculture and the food industry, Castillia-Leon is a good example. Many synergies exist between government-level...
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Caffé Don Cortez
Date: 2008-06-27 08:00:00
The no man’s land between Siófok and Balatonföldvár is gradually beginning to appear on maps even outside the short, summer season. Caffé Don Cortez is located in the Szántód junction,...
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Cooking oil producing highest price rise
Date: 2008-06-27 08:00:00
The average rise in consumer prices was 0.3 per cent in April. Prices were 6.6 per cent higher than in April 2007. Food prices were up by 1.4 per cent...
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