News and articles

Good egg for SPAR

Spar Magyarország Kft. has been awarded a Good Egg Award in recognition of its efforts related to the prevention of cruelty to animals. This recognition is based on a survey...

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Széchenyi Card 2 launched

The two year Széchenyi Card 2 was launched by KA-VOSZ ZRt in co-operation with its partner banks, Hitelgarancia ZRt, and the Ministry of Economy and Development on 2. June. This...

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Hygienic, multiple layer packaging from plastics

Plastics are the most commonly used packaging material for food, accounting for 50 per cent of all packaging materials in Hungary, in terms of volume. Plastics are used in three...

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On the way up again

– After “developing” Alabárdos into one of the best restaurants in Hungary, you have left to launch Apetito. It has not become the success everybody expected. – It depends on...

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Fewer visitors in transit

The number of visitors staying for only one day was 3 per cent down in the first quarter of 2008, compared to the same period in 2007. The number of...

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Product for the occasion

One of the key words in retail is “occasion”. The nature of the product to be purchased often determines which store is visited by the customer. Occasions like Christmas, seasons...

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KISS Túró bon-bon

A cottage cheese dessert of exceptional quality....

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VIII. Univer Business Golf Championship

The idea of organising a golf championship for prominent members of the business community was conceived seven years ago. Both active golfers and leading business people open to the idea...

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Star chef in Budapest

Léa Linster, the only female winner of Bocuse d’Or so far, visited Budapest on 19-20. May upon an invitation by National Association of Gastronomy and Vilmos Kreil. Her master course...

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NESPRESSO coffee machines in retail chains

In addition to the showroom in Andrássy út, the full range of NESPRESSO coffee machines has also been available in Saturn and Media Markt stores since June. Nine Budapest stores...

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Ice tea added to Natur Pur product line

Spar Magyarország launched a bio ice tea product line at the end of May. Natur Pur Bio ice teas in 1 litre size are available in four flavours. Sales of...

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Foreign trade of agricultural products with question marks

According to KSH data, our agricultural export expanded almost twice as dynamically as overall export in 2007, achieving record breaking revenues of more than EUR 4.8 billion. Imports totalling EUR...

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Ristorante Rustica Borharapó

Rustica in Siófok is special in more than one regard. The history of the building goes back two centuries. It is also quite unusual for a restaurant around lake Balaton...

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More money spent in Hungary by foreigners

The number of foreign visitors in Hungary was 7.6 million in the first quarter of 2008, which represents an increase of one per cent. Foreigners spent a total of 16...

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Packaging in three steps – part 2: The letter

This is something we had to learn. We had about 5,000 years to learn. Even private labels have developed typographic characteristics specific to their category now, which is good if...

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Theodora Kékkúti és Theodora Kereki természetes ásványvizek

The appearance of Theodora Kékkúti and Theodora Kereki mineral waters has been modernised but their sizes and quality remain unchanged....

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Pöttyös retro

A virus movie made by TotalCar has been used in the Pöttyös promotional campaign launched on 17. March. The movie focuses on a retro car restored by EastBlock....

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Revolution in self service

According to a 2008 survey conducted by BuzzBack Market Research for NCR Corporation about consumer attitudes towards self service solutions, 67 per cent of French, German, Italian, Spanish and English...

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Lifestyle magazine by SPAR

SPAR launched a lifestyle magazine under the title Harmónia on 22. May. Experts working for SPAR .will provide useful advice for readers on various subjects, including bio food, mineral water,...

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National shop windows

Most countries spend a lot of money on marketing support for their food products in foreign markets. Methods are diverse. In some countries, a government organisation is in charge of...

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Feeling diner

All basic design elements of the typical American fast food restaurants of the 1930’s can be seen in the new Feeling diner, located in Király utca. We can also find...

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Fewer hotel guests outside Budapest

The occupancy rate for 3.4 and 5 star hotels was 50 per cent in the first four months of the year. Gross room revenues were up by 6 per cent,...

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Gyõri JóReggelt! KoleKontroll 50 g

The brand new member of the Győri JóReggelt product line represents a brand new value:it is intended for „cholesterol-conscious” consumers....

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SOLE Classico Trappista, Edámi és Oázis füstölt, darabolt, egalizált sajtok 180 g-os kiszerelésben, valamint Trappista 350 g-os kiszerelésben

In addition to SOLE Classico and Oázis sliced cheese products, these cheese types will also be available in whole, in practical, easy to open packaging from June 2008....

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New image for Kométa

Kométa is to get a new image and packaging this year. Their logo has also become more dynamic and modern. Their new slogan is: „flavour is the passion we share”....

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IBM fights queues

IBM has launched a self service cash register system under the name “Anyplace Checkout”. Customers use hand scanners to read bar codes when products are placed in the shopping cart...

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Bottled responsibility

Corporate social responsibility serves as the basis for not only long term planning and corporate strategy but it is also a criteria for the evaluation of management performance in Coca-Cola...

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Region marketing

Not only countries, but regions may also use collective marketing. The Spanish region specialising in agriculture and the food industry, Castillia-Leon is a good example. Many synergies exist between government-level...

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Caffé Don Cortez

The no man’s land between Siófok and Balatonföldvár is gradually beginning to appear on maps even outside the short, summer season. Caffé Don Cortez is located in the Szántód junction,...

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Cooking oil producing highest price rise

The average rise in consumer prices was 0.3 per cent in April. Prices were 6.6 per cent higher than in April 2007. Food prices were up by 1.4 per cent...

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